Understanding the influences of online purchasing Companies need to understand what influences they can control and offer to the customers. Although there are still many people who are reluctant to …
Why we differentiate between online and offline customers is primarily because they use different platforms to shop. The digital and technological disruptions have brought about significant changes to the market, …
Welcome to the second week of the course. Last week, you learnt about the digital disruption impact on organisations from a macro perspective. Through this week’s activities, you will look …