The top influences on online purchasing
Understanding the influences of online purchasing Companies need to understand what influences they can control and offer to the customers. Although there are still many people who are reluctant to …
Course: Get Started With Digital Marketing
Similarities and differences between consumer and e-consumers
Why we differentiate between online and offline customers is primarily because they use different platforms to shop. The digital and technological disruptions have brought about significant changes to the market, …
Welcome to Week 2
Welcome to the second week of the course. Last week, you learnt about the digital disruption impact on organisations from a macro perspective. Through this week’s activities, you will look …