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The international macro-environment

Globalisation has increased the importance of the macro-environment for most firms, regardless of their degree of internationalisation. The two most important aspects of the international macro-environment, are international trade and …

Assessing market entry strategies

There are several internal and external factors to be considered before entering a new market. Companies can influence and modify internal factors, however, they have very limited influence on external …

Getting the most out of your learning

As this might be your first time studying with Coventry University, we’ve put together a few tips to help you get the most out of the experience. Comments FutureLearn is …

Welcome back

Welcome to the second week of International Business and Market Entry Strategies – it’s great to see you here. In order to identify the most attractive global markets and select …

Continue learning with Coventry University

Thank you for joining us in this short course on Globalisation in Business: International Business and Global Market Entry Strategies. We hope that you enjoyed your learning experience. This short …

Review of the week

Given all we have learned this week, it would appear that globalisation is here to stay. This means developing an understanding of globalisation, and the key differences between domestic and …

Summary and reflection

Congratulations. You’ve reached the end of this short course on Globalisation and Global Market Entry Strategies. This week, we’ve learned how important it is for businesses to understand the international …

Fish & chips enter the global market

In this step, you will see the next instalment of our case study series about a Fish & Chips company who want to take their business to Japan. Richard and …

The five forces that shape industry competition

Understanding the economic forces of an industry is essential to making good, strategic decisions that will help your company to sustain competitive advantage. The attractiveness of an industry or sector …

Identifying macro-environmental influences

Good managers continuously scan the environment to identify opportunities and threats that might impact their business. In this video, we’ll introduce you to a strategic tool used for identifying the …

The downsides of globalisation

So far this week, we have discussed some of the benefits of globalisation. However, whether globalisation is a good or bad thing is a topic of much debate. In this …

Why has globalisation increased?

Globalisation is not a new phenomenon. However the process by which globalisation happens has accelerated in recent years due to some important drivers. On this step, we’ll explore some of …

Domestic vs international business

A common mistake that organisations can make when taking their business global, is to assume that their domestic business models can be replicated at an international scale. In a domestic …