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How to Launch Your Own Food Product Archives - FutureLearn
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Merchandising

Merchandising is the process of presenting and promoting retail goods for sale. It involves nonverbal tactics that retailers use instore to promote product sales. Retailers use effective store layout to …

Quick Wrap of the Week

Congrats on completing week 4! This week we focused on marketing your product, your brand, packaging, labelling, merchandising, promotion, and personal selling. You had an opportunity to develop your own …

Quick Wrap of the Week

You have reached the end of Week 2. This week you have costed your product, developed your prototype and its ‘gold standard’, kept detailed notes on your product such as …

Promotion and Personal Selling

Promotion is any communication between sellers and customers, potential customers or distribution channel members designed to impact attitudes or behaviours towards a product and can include: Advertising Publicity Sales promotion …

Develop your Marketing Strategy

Your marketing strategy is your plan of action designed to promote and sell your product or service. Earlier in this course we discussed the 5P’s of marketing, we are now …

Labelling

Food labels help consumers make informed choices about the products that they purchase by providing nutritional or consumer information. Labels also indicate any precautions they need to take for example …

Pricing

Setting a price for your product should not be haphazard, a thumb suck. Pricing should be aligned to your business identity, brand, financial stability, and personal goals. Firstly, when developing …

Marketing

The marketplace has become more diverse, and competition has increased. New technologies as well as an affluent society have created a need for products that fit the food safety, lifestyle, …

Packaging your Product

Food packaging is one of your strongest tools you have when marketing your product. Food packaging design’s primary function is to attract. You only have 1/10th of a second to …

Make Adjustments

Once you have collated your feedback you need to evaluate the comments and determine any adjustments that you need to make to your product.

Develop your Prototype

When developing your prototype may need the expertise of someone who is a specialist in food technology. For example, if you have identified a salad dressing product, you will need …

Running a Pilot and Plant Testing

Up until now your product has only been tested in small quantities to reduce the cost of production. Once you have your prototype and made the necessary changes, the product …

Why Develop Prototypes?

A prototype is defined as an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of …

Costing and Selling Prices

At this stage we are going to stop our discussion about product development and spend a bit of time explaining how to calculate food cost and selling prices. Understanding costing …

Concept Screening

You are now ready to test your product concept with people that you know, if you are in a restaurant, it could be other team members and senior staff, if …