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Concept Screening

You are now ready to test your product concept with people that you know, if you are in a restaurant, it could be other team members and senior staff, if …

Concept Creation

The concept creation stage is where you formulate your idea and try it out. It involves Making the product: Procure ingredients and make them into a product on a small …

Developing New Ideas

Developing a new food idea is challenging, stimulating and creates new interest, but where do original ideas come from? New ideas can be triggered by the creations of others. It …

Market Research

As part of every successful food business, it is critical to research market trends and predict possible new product demands. Every good operator is looking for the next big thing. …

Why Introduce a New Local Food Product

There are different reasons for creating new food products, but the main reason is to create customer satisfaction and thereby get customers to buy your product over that of your …

Getting Ready to Go to Market

A business plan is a detailed step-by-step document that explains how you intend to turn your idea into a reality. The adage, ‘failing to plan means planning to fail’, is …

Scaling Production

It is production time! This means you are going to be supplying to the market. Whether you are a chef in the kitchen who has redesigned their menu, a person …

Consumer Testing

Now that you have your finalised product you are ready to test the market. One of the best ways to test the market is to solicit feedback from your target …

Keeping a Track of Results

Whilst running the pilot and plant testing it is important to keep notes on all the findings. Examples of notes that you would keep are: Product quality Were there any …

Recosting

Once you have completed the scaling of your product, you would recost your product using the higher yields. If necessary, go back to the lesson on costing and recost your …

Meet your Mentor

Welcome to our course ‘How to Launch your Own Food Product’. For most people, when they hear ‘launch your own food product’ they think about a retail product on the …