Course: Introduction to Product Management

Let’s summarise what we’ve learned over the past few weeks. Product managers use the tools and techniques we have covered in this course across all stages of the product life …

Let’s thank our contributors! Since it was originally created in 2020 as a Government Digital Service (GDS) pilot for civil service e-learning, this course has gone through multiple iterations and …

Let’s discuss these techniques in more detail. MoSCoW MoSCoW is one of the most basic and commonly used prioritisation frameworks. It is quick, effective and easy to use. You organise …

Let’s discuss RICE scores. RICE is a slightly more complex method than MoSCoW or a prioritisation matrix. It helps product managers to decide which tasks to work on first by …

In this video, product managers discuss product roadmaps. What is a product roadmap? As we learned in Week 1, a product roadmap is an important tool for product managers. It …

There are a number of different techniques you can use to prioritise tasks within your team. Prioritisation is one of the main challenges faced by product managers when building a …

In this video, product managers explain the concept of the minimum viable product (MVP). In his 2011 book The Lean Startup, Eric Ries originally defined the MVP as ‘that version …

In this video, 4 product managers discuss how they define a user. They also talk about their own products and their users – who they are and how they use …

In this video, product managers talk about the importance of user research and how you can get involved as a product manager. User research helps teams learn about users and …

In this video, product managers explain what they do in their day-to-day work. Product managers: represent users and their needs form and iterate the product vision plan and prioritise product …

In this video, you will hear 5 product managers give their definitions of a product vision and discuss the differences between a product vision and a strategy. Vision or strategy? …

So, what is product management? In this video, Steve and Chantal talk about their definitions. Let’s think back to the definition of a product we learned in the previous step. …

In this video, 4 product managers talk about how they define a product. They also talk about their favourite products. What is a product? A product is a thing that …

If you have premium or unlimited access to FutureLearn, you will receive a signed certificate to show you have completed this course. If you have taken the course for free, …