Course: Making Sense of Data in the Media

It would be pretty difficult (and expensive) to survey the whole population everytime you wanted to gather new information. Instead, we can select a group of people that represent the …

In this video, our representatives from Ipsos Mori, YouGov and Full Fact discuss how they ensure their clients, and the press, present their data accurately. They also discuss the perils …

In this video, we hear from representatives of three companies involved in the surveying of the public as they discuss the survey methods they use and the challenges they face. …

In the last step, we learned how to draw a sample randomly by using probability sampling. Here, we’ll look at non-probability sampling, where samples are selected based on the subjective …

In the last few years, we’ve been bombarded with more numbers than ever before. These numbers have been used in all sorts of different ways: to persuade you to vote …