## Course Conclusion

On behalf of RMIT University, Graham Airey concludes Online Business: Pricing for Success. We hope that you have enjoyed the course, and it has helped to assist you with your …

## Evaluation Survey

If you would like to continue your journey in developing an online business, complete all four courses within our Online Business Success Program. You can purchase all four Certificates to …

## Entrepreneur’s Reflection

Entrepreneurs reflect on some of the challenges or thoughts they had about starting their online business and how to manage the financial aspects of starting off. Refection: What has been …

## Check what you’ve learnt

This week we have discussed using some financial tools to analyse our reports, ratio analysis and breakeven analysis. Ratio analysis can help determine the financial health of your business. While …

## Breakeven activity

Discussion Now that you know the number of units Paul would need to sell to reach breakeven without his desired profit, what could Paul do if he wants to reach …

## Limitations to Breakeven analysis

Just as there are limitations with ratio analysis, there are also limitations to breakeven analysis. Breakeven analysis assumes that you sell all stock. It can be difficult to classify fixed …

When analysing your financial documentation, it is important that you seek assistance from your accountant or bookkeeper. It is common that small business entrepreneurs may not be comfortable with accounting …

## Impact of selling price and profit in breakeven

As mentioned earlier, the breakeven calculation requires you to know your fixed and variable costs, the way they respond to change in volume, and the relationship to the change in …

## Case Study: Paul’s Breakeven Costs

Paul the sportswear entrepreneur is having trouble determining the unit volume needed to reach breakeven – both as a breakeven without a desire for profit and the other with a …

## Impact of fixed and variable costs in breakeven

When calculating a breakeven amount, fixed costs and variable costs form part of the equation. Fixed costs Fixed costs are costs that remain the same regardless of the number of …

## Breakeven analysis

Conducting a breakeven analysis is highly important to the business owner. Keeping profit transparency in the business across the products and volume requirements is a business fundamental. Changes in customer …

## Financial ratios

A financial ratio is a calculation of numerical values reported on the financial statements of the business. Calculating ratios gives a good picture of the financial position and performance of …

## Profitability ratios

Profitability ratios deal with the wealth for owners – profits. They include: Gross Profit Margin Comparing the income from sales with the cost of the goods sold as a percentage. …

## Other financial ratios

In addition to the profitability ratios, there are a few other essential financial ratios for the small business owner. Efficiency or Activity Ratios As the name implies these ratios measure …