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Course: Responsible Marketing and the Fundamentals of Corporate Social Responsibility

Summary of what we learned this week

In this third week of the course, we have explored sustainable marketing. More specifically, we have covered: What marketing is. A market orientation. The marketing concept. The creation of customer …

What is corporate social responsibility (CSR)?

This video explores the fundamental, theoretical principles of CSR. Please listen carefully, as the contents will be re-visited in the quiz contained within this activity. You will also find these …

Meet the Course Team

Hello! Nice to meet you. Let us introduce the team. Dr Maria Sherrington is a Senior Lecturer in Marketing in the Lancashire School of Business and Enterprise at the University …

Summary of what we learned this week

In this second week of the course, we have explored sustainability. More specifically, we have covered: The principles of sustainable development. The meaning of sustainability within the realm of marketing. …

Course outline

This course runs over a period of four weeks. Each week covers topics related to sustainable marketing. Every week, you are expected to read short articles, watch videos, test your …

Welcome to the course

This video welcomes learners to the course. It reviews the themes of the course and identifies its aims as establishing answers to the questions of ‘What is sustainable marketing and …

Thank you for completing this course

In this video, we re-visit those questions that we asked at the outset, namely, ‘What is sustainable marketing and why does it matter?’ and ‘How do sustainable companies operate and …

Summary of what we learned this week

In this fourth week of the course, we have explored responsible consumption. More specifically, we have covered: What consumer behaviour involves. The buying decision-making process. Involvement and types of buying …

The Sharing Economy

The Sharing Economy has grown rapidly in recent years. This follows from an increased interest in online platforms that encourage peer-to-peer sharing of resources such as accommodation, transport and products …

Third-party Sustainability Certification

Sustainability represents a critical issue within marketing. Consumer responses to sustainable products – products with a positive environmental and / or social impact because they are produced with concern for …

What is the Circular Economy?

A circular economy is a systemic approach to economic development. It is designed to benefit businesses, society, and the environment. In contrast to the ‘take-make-waste’ linear model, a circular economy …

Responsible marketing

This video explores sustainability from the perspective of marketing. Following the introduction of fundamental marketing theory, the video turns to a ‘societal marketing orientation’. This philosophy states that an organisation …

Where next?

Now that you have completed the course, we are keen for you to continue your involvement with sustainability, both in terms of reading and expanding your knowledge, and in terms …
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Responsible Marketing and the Fundamentals of Corporate Social Responsibility

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