Course: SMEs and Digital Engagement

Getting the mix of marketing and advertising right has the potential to grow your business exponentially. We heard from Katie and Pam from Cottage Threads earlier in the course. They …

Responsiveness cuts both ways in a digitally engaged business environment. Being more accessible and interacting with your customers through your SME digital engagement activity can open your business up to …

Welcome to the second week of the course. This week we explore a number of SME case studies to illustrate how digital engagement strategies respond to SME-specific challenges and business …

Digital transformation isn’t purely about sharpening up your existing offering; it’s about staying in touch with an unpredictably evolving social and technological landscape and remaining relevant. This article was written …

Research indicates that the deeper the degree of digital engagement the more likely an SME is to be successful and resilient in a dynamic economy. This article was written by …

Identify strategies for putting the social into social learning. In any social learning platform responses to Your Task prompts can become a series of monologues as each learner responds individually …

A specialist retailer servicing a niche market might not be viable if it could only access customers in a local neighbourhood during opening hours. There was a time when you …

The traditional ‘transaction’ focus of e-commerce has evolved from a show-select-pay-deliver platform to an ‘intelligence’ gathering process. For many years, businesses with a primarily retail focus have been urged to …

The information available to customers about goods and services choices has been significantly enhanced by new digital platforms – but what does this mean for your SME? Ratings platforms and …

Digital engagement means different things for different businesses. An SME’s strategy needs to be driven by business imperatives and be implemented in a way that is sustainable and relevant. In …

Choosing the right technology for your business is important if you want to ensure you’re driving the business rather than the technology driving it. Ensuring your SME selects the right …

Finance, accounting and some reporting tasks may keep you awake at night, but technology can make these business management processes a breeze. Digital engagement can provide business efficiency and performance …

Technology can not only help an owner better manage their SME but also drive areas of growth and product development. Knowing what’s working well and perhaps not so well in …

A digitally engaged SME is more than a business that has an attractive website and attracts social media traffic. Being a digitally engaged SME involves understanding and deploying digital technology …