Course: Understanding Data in the Tourism Industry

Summary of key points from all weeks – roadmap: Building a data driven culture. (Click to expand) Build a data-driven culture Take stock of what you have Make sure you …

There is no limit to what data could do for your business. The ideas are endless. However, particularly in an uncertain environment, you are best advised to develop your data …

In this course we have stressed the importance of developing a data-driven mindset and approach to running your business, making use of internal tools to access data already available to …

This video gives insights into how a range of destinations are working on solutions to improve visitor flow around a destination to improve internal operations and increase visitor satisfaction. While …

Listen to Lyndsey talk about visitor experience starting before the visitor arrives (pre-) and then when there (during) and looking beyond individual attractions and experiences to helping to improve the …

Sharing data can help a destination deal with an array of challenges. In this video, you will hear Brendan from The List talk about how they use and share live …

Think about who you currently work with and who you think you may be able to collaborate with in the future. Map out your current collaborators along with the data …

In this video, you will hear from people representing a range of sectors talking about collaboration challenges and possibilities from a local and global perspective respectively. While watching the video, …

In this video you will hear about the potential benefits of sharing data and that you shouldn’t be concerned about doing so providing that you follow some rules concerned with …

Now that we’ve had a look at some data analysis tools that are out there for you to use, take a moment to sketch out the ones that you think …

The digital economy has caused tourism to become a truly global activity where destinations compete with other destinations worldwide. The accelerated growth through new technologies has transformed tourism businesses and …

This video introduces you to app-based alternatives to in-house databases with an example from CRITON and how their service can support you in integrating your operational data such as your …

In this video you will hear recommendations on how to approach your own database build as well as considerations around time and monetary resources in the process.

Should You Build Your Database In-house or Outsource It? In today’s data-driven environment it is crucial that you build a data analytics competency to avoid a competitive disadvantage. In determining …

Spreadsheets are great for dealing with small amounts of data, but as you acquire more and more data, you may need more efficient data management tools, and this is where …