Skip main navigation

Creating a data-driven culture

Summary of key points from all weeks – roadmap: Building a data driven culture. (Click to expand) Build a data-driven culture Take stock of what you have Make sure you …

Advanced and future ideas

There is no limit to what data could do for your business. The ideas are endless. However, particularly in an uncertain environment, you are best advised to develop your data …

Looking at your destination holistically

Listen to Lyndsey talk about visitor experience starting before the visitor arrives (pre-) and then when there (during) and looking beyond individual attractions and experiences to helping to improve the …

Map out your partners and connections

Think about who you currently work with and who you think you may be able to collaborate with in the future. Map out your current collaborators along with the data …

Benefits of data collaboration and sharing

In this video you will hear about the potential benefits of sharing data and that you shouldn’t be concerned about doing so providing that you follow some rules concerned with …

What do you want from your data?

Now that we’ve had a look at some data analysis tools that are out there for you to use, take a moment to sketch out the ones that you think …

Data collaboration

The digital economy has caused tourism to become a truly global activity where destinations compete with other destinations worldwide. The accelerated growth through new technologies has transformed tourism businesses and …

An app based alternative – Criton

This video introduces you to app-based alternatives to in-house databases with an example from CRITON and how their service can support you in integrating your operational data such as your …

Reflections on using a database

In this video you will hear recommendations on how to approach your own database build as well as considerations around time and monetary resources in the process.

Make it yourself vs outsource

Should You Build Your Database In-house or Outsource It? In today’s data-driven environment it is crucial that you build a data analytics competency to avoid a competitive disadvantage. In determining …

Database Benefits

Spreadsheets are great for dealing with small amounts of data, but as you acquire more and more data, you may need more efficient data management tools, and this is where …