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An introduction to pivot tables

Not all data will be presented in an online dashboard. Some data will only be available to view via download, often in a spreadsheet format. No matter how large your …

External Agencies and OTAs

Even though you make more profit per transaction from direct bookings rather than third-party distributors, collaborating with online travel agencies (OTAs) can be beneficial for small businesses. Through their extensive …

Insights from online reviews

Customer feedback data, such as provided through TripAdvisor, can be used to inform decisions about operational aspects of your business. In this video you will hear from Camera Obscura and …

Social media marketing insights – Scotbeer

In this video, Sarah from ScotBeer talks about how they use Facebook insights to find out about the level of engagement from different customer segments to inform their marketing strategy. …

Analytics

This video introduces you to the various analytics tools that are out there for you to start using, ranging from free website analytics to social media insights. While watching the …

Go digital, be seen

Today’s business world is digital. The tourism sector has been slightly behind the curve when it comes to adopting new technologies with many businesses still not online bookable. Yet, there …

Tools to make it happen

There are a range of basic, free and easy to use analytics packages available for you to gain insight into your marketplace. The dashboards they create are a great way …

Retaining skills

Human capital is a key driver to productivity and includes education, skills and training acquired by workers both on the job and elsewhere. Especially small businesses struggle to fund training …

Data and your employees

Another key operational benefit of using data is the productivity gain you can get from connecting data to your human resource management. In this video you will hear from a …

Digital campaigning, tracking and measurement

To elaborate on the value of customer data, in this video Sarah will tell you about how they measure their marketing efforts using digitised visitor data. While watching the video, …

Data and your visitors – Booking

To look at visitor data from a more general viewpoint, in this video Sara from Scotbeer will tell you about how they monitor customer behaviour data to inform their service …

Data and Productivity

Working with data doesn’t always need to mean coming up with new products. More often, it can just help you refine processes and improve your services. Developing a website can …