Problem solving with data
Identify a business problem and work backwards Having learned about the benefits of establishing a culture of being data-driven and the processes to start you off on the journey to …
Course: Understanding Data in the Tourism Industry
Developing an effective data strategy
What is a data strategy? A Data Strategy describes the goals you wish to achieve, mapped against a plan of action and selected data choices to utilise. It is typically …
Getting to know your business data
Part 1: Thinking about your business operations Use these questions to begin the process of identifying data to confirm your own assumptions. First, answer these questions without looking at any …
Problem identification to solution – Camera Obscura
Before you go out and collect data it is important that you know why you need certain data. Therefore, it is important that you know your business and are able …
Get started – look at what you have
This video contains advice on how to start thinking about your data. Key to embarking on a data journey is to begin with the problems you have as a business …
The seasonality issue and new product development – Camera Obscura
Camera Obscura and World of Illusions – Case Study Despite their prime location on Castle Hill and their steady supply of tourist straight off tour buses, the ‘Camera Obscura and …
Map out your current customer experience
Think about your own business and map out your customers’ experience , how they first make contact with you and how that has come about (pre), what they are doing …
Customer experience mapping
In today’s digital world, where one-way mass marketing communication is simply not cutting it, customer-centricity, personalisation and customer experience are key to the success of your business. Focusing exclusively on …
Respect for others’ data – GDPR
GDPR (the General Data Protection Regulation) has made big headlines over the past few years – For the UK and Europe it is a massive overhaul of the way personal …
Creating a data mindset
Developing a data mindset is about raising awareness of how you can use data and why you should be using it. For many businesses, data can lie dormant and not …
Data-driven values
To get the most out of any data collected, you and your business should consider adopting a data-driven philosophy. Broadly speaking, this is a desire to analyse data to develop …
Engage with the data
In this video you will hear suggestions about how to best engage with data. While watching the video, think about where you currently are regarding your level of data engagement …
Data is everywhere
In this video you will hear about the rationale behind establishing a data-driven culture and deliberates on some of the challenges you may encounter on the way. While watching the …
The importance of data-drivenness
In order to identify growth opportunities, drive innovation, operate more efficiently and manage risk in new ways, it is crucial that your business is data-driven. Data-drivenness is essentially about creating …
Start thinking about your data
Congratulations on completing the first week of this course. Hopefully, this introductory week helped to broaden your understanding of data and its use across the tourism sector. Checklist (Click to …