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Problem solving with data

Identify a business problem and work backwards Having learned about the benefits of establishing a culture of being data-driven and the processes to start you off on the journey to …

Developing an effective data strategy

What is a data strategy? A Data Strategy describes the goals you wish to achieve, mapped against a plan of action and selected data choices to utilise. It is typically …

Getting to know your business data

Part 1: Thinking about your business operations Use these questions to begin the process of identifying data to confirm your own assumptions. First, answer these questions without looking at any …

Get started – look at what you have

This video contains advice on how to start thinking about your data. Key to embarking on a data journey is to begin with the problems you have as a business …

Map out your current customer experience

Think about your own business and map out your customers’ experience , how they first make contact with you and how that has come about (pre), what they are doing …

Respect for others’ data – GDPR

GDPR (the General Data Protection Regulation) has made big headlines over the past few years – For the UK and Europe it is a massive overhaul of the way personal …

Customer experience mapping

In today’s digital world, where one-way mass marketing communication is simply not cutting it, customer-centricity, personalisation and customer experience are key to the success of your business. Focusing exclusively on …

Creating a data mindset

Developing a data mindset is about raising awareness of how you can use data and why you should be using it. For many businesses, data can lie dormant and not …

Data-driven values

To get the most out of any data collected, you and your business should consider adopting a data-driven philosophy. Broadly speaking, this is a desire to analyse data to develop …

Data is everywhere

In this video you will hear about the rationale behind establishing a data-driven culture and deliberates on some of the challenges you may encounter on the way. While watching the …

Engage with the data

In this video you will hear suggestions about how to best engage with data. While watching the video, think about where you currently are regarding your level of data engagement …

The importance of data-drivenness

In order to identify growth opportunities, drive innovation, operate more efficiently and manage risk in new ways, it is crucial that your business is data-driven. Data-drivenness is essentially about creating …

Start thinking about your data

Congratulations on completing the first week of this course. Hopefully, this introductory week helped to broaden your understanding of data and its use across the tourism sector. Checklist (Click to …