Course: Understanding Data in the Tourism Industry

Identify a business problem and work backwards Having learned about the benefits of establishing a culture of being data-driven and the processes to start you off on the journey to …

What is a data strategy? A Data Strategy describes the goals you wish to achieve, mapped against a plan of action and selected data choices to utilise. It is typically …

Before you go out and collect data it is important that you know why you need certain data. Therefore, it is important that you know your business and are able …

Part 1: Thinking about your business operations Use these questions to begin the process of identifying data to confirm your own assumptions. First, answer these questions without looking at any …

This video contains advice on how to start thinking about your data. Key to embarking on a data journey is to begin with the problems you have as a business …

Camera Obscura and World of Illusions – Case Study Despite their prime location on Castle Hill and their steady supply of tourist straight off tour buses, the ‘Camera Obscura and …

Think about your own business and map out your customers’ experience , how they first make contact with you and how that has come about (pre), what they are doing …

GDPR (the General Data Protection Regulation) has made big headlines over the past few years – For the UK and Europe it is a massive overhaul of the way personal …

In today’s digital world, where one-way mass marketing communication is simply not cutting it, customer-centricity, personalisation and customer experience are key to the success of your business. Focusing exclusively on …

Developing a data mindset is about raising awareness of how you can use data and why you should be using it. For many businesses, data can lie dormant and not …

To get the most out of any data collected, you and your business should consider adopting a data-driven philosophy. Broadly speaking, this is a desire to analyse data to develop …

In this video you will hear about the rationale behind establishing a data-driven culture and deliberates on some of the challenges you may encounter on the way. While watching the …

In this video you will hear suggestions about how to best engage with data. While watching the video, think about where you currently are regarding your level of data engagement …

In order to identify growth opportunities, drive innovation, operate more efficiently and manage risk in new ways, it is crucial that your business is data-driven. Data-drivenness is essentially about creating …

Congratulations on completing the first week of this course. Hopefully, this introductory week helped to broaden your understanding of data and its use across the tourism sector. Checklist (Click to …