Course: Understanding Data in the Tourism Industry

Another term you may have heard mentioned and will likely have handled whether knowingly or not. Open data can be a catalyst for the tourism industry to move forward. But …

While we have already discussed some common data terms, there will be others ones too that we will use throughout the course, so we’re going to introduce these now as …

The term big data, which has been coined relatively recently, can be confusing to a lot of people. Essentially, Big Data is a field that deals with data sets so …

Mercat Tours is a tour company that has started business by offering walking tours through Edinburgh’s Old Town with its historic characters and settings. Constantly looking to diversify their product …

Can you think of an equivalent experience that you or similar businesses in the tourism sector face? (what kinds of information did firms find most commonly useful?) Please share your …

Engaging with data is a journey – you don’t need to, nor should you, analyse and act upon all data sources possible from the very beginning. Data confidence comes with …

In this video you will hear discussion about some of the fears that people may have when thinking about data and their business but also to hear why these are …

Chances are your business is already collecting an array of data. Whether offline or through your online presence, if you have a website or social media presence, you can collect …

In this video you will hear from people representing a range of sectors talking about what data means to them. Data means different things to different people. Essentially, data is …