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Key terms

While we have already discussed some common data terms, there will be others ones too that we will use throughout the course, so we’re going to introduce these now as …

What is Open Data?

Another term you may have heard mentioned and will likely have handled whether knowingly or not. Open data can be a catalyst for the tourism industry to move forward. But …

What is Big Data and do I need it?

The term big data, which has been coined relatively recently, can be confusing to a lot of people. Essentially, Big Data is a field that deals with data sets so …

The data used – Mercat Tours

Can you think of an equivalent experience that you or similar businesses in the tourism sector face? (what kinds of information did firms find most commonly useful?) Please share your …

Mercat Tours – Data in action

Mercat Tours is a tour company that has started business by offering walking tours through Edinburgh’s Old Town with its historic characters and settings. Constantly looking to diversify their product …

How do you currently feel about data?

Engaging with data is a journey – you don’t need to, nor should you, analyse and act upon all data sources possible from the very beginning. Data confidence comes with …

Perceptions and misconceptions

In this video you will hear discussion about some of the fears that people may have when thinking about data and their business but also to hear why these are …

Data in the tourism sector

Chances are your business is already collecting an array of data. Whether offline or through your online presence, if you have a website or social media presence, you can collect …

What do we mean by data?

In this video you will hear from people representing a range of sectors talking about what data means to them. Data means different things to different people. Essentially, data is …