You’ve been invited by Accenture Skills to Succeed and Young Enterprise Scotland to join an online course on FutureLearn

Digital Skills: Web Analytics

Learn about the role of web analytics in business, the types of analytics and how to use different techniques.

2 weeks

2 hours per week

Accept and join course

What will you achieve?

By the end of the course, you’ll be able to...

Describe what analytics is
Explain why analytics is important for business
Identify the different types of analytics including descriptive, diagnostic and prescriptive
Describe the various web analytics processes and metrics used to measure online success
Describe the segmentation process and explain why it is a useful analytical technique
Identify the challenges faced by businesses in getting the right data
Describe what Google Analytics is and explain why it is a useful tool