You've been invited by Accenture Skills to Succeed and Young Enterprise Scotland to join an online course on FutureLearn

Accenture

Digital Skills: Web Analytics

Learn about the role of analytics in business, the types of analytics and techniques used and why they are important.

What will you achieve?

By the end of the course, you'll be able to...

  • Describe what analytics is
  • Explain why analytics is important for business
  • Identify the different types of analytics including descriptive, diagnostic and prescriptive
  • Describe the various web analytics processes and metrics used to measure online success
  • Describe the segmentation process and explain why it is a useful analytical technique
  • Identify the challenges faced by businesses in getting the right data
  • Describe what Google Analytics is and explain why it is a useful tool