You’ve been invited by Accenture Skills to Succeed and Young Enterprise Scotland to join an online course on FutureLearn

Accenture

Digital Skills: Web Analytics

Learn about the role of web analytics in business, the types of analytics and how to use different techniques.

2 weeks

2 hours per week

Accept and join course

What will you achieve?

By the end of the course, you’ll be able to...

  • Describe what analytics is
  • Explain why analytics is important for business
  • Identify the different types of analytics including descriptive, diagnostic and prescriptive
  • Describe the various web analytics processes and metrics used to measure online success
  • Describe the segmentation process and explain why it is a useful analytical technique
  • Identify the challenges faced by businesses in getting the right data
  • Describe what Google Analytics is and explain why it is a useful tool