Hospitality Revenue and Demand Management

As digital channels become more complex and the cost of capturing new clients more competitive, revenue management is an essential competency in hospitality and one to master as a general manager.

Join Les Roches over three intensive weeks for this online bootcamp, where you’ll explore the essentials of revenue management, and how hospitality businesses utilise different strategies for maximising their revenue.

As you learn from internationally recognised experts and an executive network of peers, you’ll bolster your skillset to implement cutting-edge revenue strategies, drive profitability, and excel in high-impact leadership roles within the hospitality industry.

Unpack the basics of revenue management and key performance indicators

You’ll begin this bootcamp by building your knowledge of revenue management and how to apply its principles for maximum impact. 

One of these principles is key performance indicators (KPIs). You’ll understand what KPIs are and how to set them strategically.   

Familiarise yourself with various pricing models, from dynamic to strategic pricing

Pricing is one of the most powerful profit levers for increasing revenue. On this bootcamp, you’ll learn various pricing models and how to incorporate them into your business accordingly.

You’ll unpack strategic and tactical pricing, dynamic versus fixed pricing, learning when to utilise each strategically depending on demand forecast, customer willingness to pay, competitive pricing, and more.

Explore advanced revenue management strategies and enablers

You’ll also look into more advanced principles of revenue management, including Total Revenue Management, and some of its key enablers, such as technology and people.  

Discover how to integrate multiple revenue streams, optimise profitability across various segments, and apply sophisticated strategies to enhance overall financial performance.

Propel business performance with practical hospitality management applications 

This bootcamp gives you the techniques and tools to properly kick start and fine-tune the optimisation of revenue in large hotel chains, restaurants, and other related business units. 

You’ll do this by working through various real-life case studies and connecting with industry experts. 

Grow your professional skills and network with Les Roches

Les Roches is committed to helping you advance in the hospitality and experiences industries through unparalleled learning opportunities that prioritise your flexibility. 

You’ll feel supported at every point of this bootcamp, through Les Roches’ expert faculty, cutting-edge virtual learning environment, and 16k+ alumni internationally.

How will the skills I learn advance my career?

This bootcamp will position you as a strategic leader in revenue management within the hospitality sector. By mastering advanced techniques in revenue and demand management, you'll gain a competitive edge that sets you apart from your peers. 

You’ll develop the expertise to optimise pricing strategies and manage capacity effectively, driving profitability and operational excellence. These advanced skills will enhance your ability to make data-driven decisions and unlock new career opportunities.

What will I receive after completing this bootcamp?

You’ll receive a certificate of completion upon finishing this online bootcamp. This certificate demonstrates your expertise in applying demand and revenue management principles into hospitality business practices, a critical skill for anyone interested in becoming a general manager.