Online Microcredential in Business & Management

Strategic Management

Learn strategic management best practices to help organisations meet goals and objectives, and gain a competitive edge.

Created by

Cranfield School of ManagementCranfield School of Management

Learn more

Co-created by

Cranfield UniversityCranfield University

Learn more

header image

Gain strategy implementation skills

Strategic management is the cornerstone of organisational success. It involves crafting and executing strategies that steer a company toward its goals. 

On this Bronze Award microcredential from Cranfield University, you’ll gain the skills and tools to successfully implement a strategy within your organisation. 

You’ll focus on honing your strategy implementation skills, a critical component of strategic management. With this knowledge, you’ll know how to turn strategic plans into actionable steps that drive success. 

Whether you’re just starting a role in strategic management or you want to develop your existing skills, this microcredential will empower you to take your career to the next level. 

Explore the differences between strategy formulation and implementation 

You’ll delve into the nuances of strategy by examining the differences between strategy formulation and implementation. 

This will help you explore how these two aspects work together to achieve strategic goals. 

Gain skills in strategic leadership

Effective strategic management requires strong leadership skills. 

You’ll explore the role of strategic leadership in guiding organisations toward success. Within this, you’ll also unpack the different reasons for strategic failure to understand how to navigate blockers and identify success factors.  

Discover strategic planning processes

Next, you’ll learn how to evaluate strategic processes against the viable systems model of an organisation. 

This exercise will help you understand how to create and execute strategic plans that align with current business processes. 

Learn at your own pace online with Cranfield University

This microcredential is designed with flexibility in mind. You can learn anywhere, anytime whilst leveraging the expertise of Cranfield University. 

You’ll gain industry insights and specialist guidance to help accelerate your strategic management career. 

How will the skills I learn help in my career? 

This microcredential equips you with the practical skills that are directly applicable in the workplace. 

You’ll gain transferable skills that can be used across different roles and industries such as critical thinking, communication, and strategic leadership. 

Armed with evidence-based research and expert industry insights, you’ll be prepared to excel as a strategic management professional. 

How does a stackable microcredential work?

This is a ‘Bronze Award’ level microcredential which includes 4 hours of learning, and an additional 4 hours of reflection activities. 

Once you have completed this microcredential, you can stack what you have learned and progress to a ‘Silver’ and ‘Gold’ Award level with the Cranfield Online series.

What will I receive when I finish the microcredential?

When you have successfully completed this microcredential, you’ll receive Cranfield Bronze Digital Learning Badge to cement your strategic management skills. 

What you will achieve

By the end of the microcredential, you’ll be able to...

  • Evaluate strategy and strategic processes against the elements of the viable systems model.
  • Evaluate strategy and strategic processes against the elements of the viable systems model.
  • Evaluate strategy and strategic processes against the elements of the viable systems model.
  • Evaluate strategy and strategic processes against the elements of the viable systems model.

Are you eligible for this microcredential?

You can choose to study past our Bronze badge with a Silver and Gold badge from Cranfield Online. You can then stack these credentials for a Postgraduate award.

Please note, the minimum criteria for the Postgraduate Award is an English language speaking IELTS score of 6.5.

Is this microcredential right for you?

This microcredential is designed for anyone who wants to develop in their role with strategic management capabilities.


What happens before, during, and after your microcredential

  • Before learning

    Once signed up to a microcredential, you will receive access to the content within 24 hrs.

  • After learning

    You will retain full access to the learning material for 1 year from the date you signed up. After successfully completing your submission you will be invited to progress to the next level.

World-class learning with Cranfield School of Management

Cranfield has been a world leader in management education and research for over 50 years, helping individuals and organisations learn and succeed by transforming knowledge into action.

    World-class learning with Cranfield University

    As a specialist postgraduate university, Cranfield’s world-class expertise, large-scale facilities and unrivalled industry partnerships are creating leaders in technology and management globally.



      Want to know more? Read the microcredential FAQs