Digital content/community/ transformation consultant, facilitator and trainer with 23+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.
Location London, UK
That's right - or you might generate several target audience statements, which could each require a different kind of message, platform, timing, and so on.
In Samir's case, for example, he might look at one campaign message for a target audience around pet care during weekends away in the summer months, but might have another message during the winter...