Jonathan Price

Jonathan Price

Lecturer in Creativity & Enterprise in the School of Performance & Cultural Industries, University of Leeds.

Location Leeds, UK


  • Thank you @LouiseLePelley ! Good to have your feedback.

  • Hi @DavidHingley , great to have you on board. I hope you find some useful resources here. Very interesting combination of roles you have! I'm sure other users will be pleased to read your reflections so please do continue to share your thoughts - or ask any questions - as you go through.

  • Bienvenue, @MelindaKerbaje! Thanks for your positive feedback and please feel free to post more comments, or questions, as you progress.

  • Hi @RobertoS. and welcome to this space. It certainly makes sense for your fundraising to be part of social outreach in the circumstances you previously described, where there is little support from official cultural policy. Your success will depend on building links with others in the community who share your democratic and educational values and want to see...

  • Hello WenJuan
    IETM is a membership organisation for the performing arts, which began in Europe but operates globally, so membership is open to any organisation in the sector and offers a great route for networking and exchanging with like-minded organisations. They have an excellent website: which itself offers very useful...

  • Many thanks for your feedback, WenJuan. I'm very pleased to know that you've enjoyed the course. And I look forward to seeing you in Leeds in time to come! Your points about blockchain and NFTs are interesting and something it will be interesting to discuss, especially if this is an area you are working in. Meanwhile, please consider reviewing the course on...

  • Yes, you are right - this matrix can be as complex as the organisation itself and may combine different tactics. Taking a programme approach does not mean that project-specific fundraising won't take place, but it means that it will be planned as part of an overall strategy to avoid the organisation's energy always being absorbed by short-term needs.

  • @WenJuanLou I'll have to answer on Sarah's behalf, but I'm pretty sure this was straightforwardly about the pandemic - both the physical and economic challenges, for the event, its audiences and partners. The offer that could be made both to audiences and partners was qualitatively different.

  • What you describe is a significant shift, Judith, so it's no wonder your team is feeling the pressure. Has that hoped-for re-set to the 2 year timescale been articulated as a shared strategic priority for the organisation, or is that something that's only currently in your head?

  • @WenJuanLou This is a common issue when an organisation is in a growth phase, so it may be helpful to take one step back and develop a system that allows a shared overview. That could help you decide which efforts need prioritisation and where there is risk of becoming over stretched, with a possible consequence of reputational damage.

  • Hello Vicky, thanks for joining and I hope you find the course useful. Great to see that you're already interacting with other learners and giving us feedback, so thanks for that too!

  • Hi @JudithCarlton - welcome to the course and thanks for already sharing some of the challenges you face in your organisation. As you've already mentioned, they're shared by a lot of non-profits, but that doesn't make them any easier. I hope you find some useful resources here and please feel free to interact and discuss.

  • Hi @RobertoS. - thanks for visiting us from Bolivia, and welcome. It sounds like you're involved with ambitious work and I hope you have found some ideas here to support it.

  • Hello @EllaFradgley , thanks for introducing yourself and I hope you've been finding the course useful. Please feel free to share more of your experience or ask questions of me, or other learners, as you go through.

  • Thanks for joining, @KellyJohnson . I remember visiting your theatre when you were bravely running socially distanced seating in the middle of the pandemic. I hope things are a bit easier now! Good luck with the new venue and I hope this course provides you with some useful tools to help your planning.

  • Very honest, Kristina. Fundamentally, I think the best evaluation is based on the question "what will we do differently in the future as a result of this experience?". That gets you away from the kind of evaluation that wants to define everything simply in terms of success and failure. Most organisations choose to adopt criteria that ensure they can describe...

  • Thanks for your kind comment, Adefolake. I'm glad to know you've enjoyed it and I hope you can make practical use of some of the ideas.

  • Hi Kristina - thanks for flagging. Not sure why this resource is missing - I will check with our team and see if we can get this fixed. Apologies!

  • Sounds interesting. Good things can come from talking to people, and from offering a bit of generosity. It's great if you can build good relationships with those that have shared values rather than simply seeing them as competitors - you might be able to achieve something bigger together.

  • Welcome Kristina. You identify a really common issue, and sometimes it's inevitable that smaller or newer organisations need to be quite opportunistic, but there may be scope for developing greater autonomy over time by putting your own values at the centre of your work. The danger of always responding to someone else's agenda is that you lose a sense of your...

  • Glad you found it useful!

  • Thanks for mentioning this. Glad the transcripts are useful!

  • Great questions!

  • Thanks for the Program Logic suggestion, another very useful model that could be used in conjunction with the ones here when moving on to active planning and working out how to take practical steps towards realising strategic goals.

  • Interesting example, Sparrow. I wonder what creative potential for the project is sometimes lost by clients coming to you late? Is there scope for re-training the expectations of those you work with regularly? I once worked with a really good administrator who banned me from using the words "can you just". She pointed out that, what for me was a "real quick"...

  • Hello @JOYCEINDIEGUARIGI , welcome to the course. I hope you find it useful. Please do share your thoughts as you progress or ask any questions.

  • Hello Chhaly, you are very welcome here! Thanks for introducing yourself. Are you working in the cultural sector in Cambodia currently? Please do share your thoughts as you go through the steps, or you can ask questions of me and of your fellow learners. I hope you enjoy the course.

  • Really insightful response, Kate. Interesting point about social prescribing - definitely an area for development for a lot of UK organisations in particular. For those less familiar with this, social prescribing is an option now available to some doctors in the UK, who can use their budgets to pay for positive social activities to improve mental and physical...

  • Hi Karen, thanks for introducing yourself - sounds like you're involved in some extremely interesting work. I hope this course gives you some useful pointers at this stage in your charity's development.

  • Hi Kate, great to have you here. I hope this course is useful in helping you to refocus and shape your thinking.

  • Thanks for the positive comment - I hope the ideas are useful to you.

  • Hello Paul, welcome to the course. I hope you find that it gives you some useful ideas.

  • Hi Helen, great to see you here, and no problem about the late start! At least you'll be able to see the comments already left by other learners. Please do continue to chip in with some of your own, I'm sure there may still be others joining you.

  • I often think that funders have some responsibility here, because organisations feel pressured into always telling the good news story about what a great success their project was - rather than being encouraged to share and discuss difficulties and what could have been done differently. I'd like to see arts organisations being asked for evidence of learning...

  • It's a fair point you make, Lucy. For some organisations the pandemic will be a (hopefully!) never-to-be-repeated catastrophe which interrupted rather than changed their model, though I doubt many will emerge entirely unaltered, whether they like it or not. I think the value of considering the impact of the pandemic (apart from the fact that many organisations...

  • Interesting debate to be had about arts and heritage! Perhaps it's not just about sectors but also about smaller organisations assuming that bigger ones (or ones that appear 'big' by virtue of having a substantial building, like a museum, gallery, or indeed a theatre) have resources to spare. You make a good point because in any 'partnership' worthy of the...

  • Hi Lucy, you'll need to check the Futurelearn usage guide:
    Basically, the courses are available free for their duration only but there are a couple of options for buying upgrades. It's up to you - but I'm glad to know you've found a few things useful.

  • Thanks Siubhán. I think that process of articulation is really useful in helping to digest and share thinking within an organisation. I hope it proves valuable to you in that way.

  • Thanks Martyn, great to have this feedback. Good luck with the NAFS course, that should be a very enlightening few days.

  • @LeonoreHibou Thanks Leonore - hope the course is helping with this!

  • Thanks Rebecca, that's really kind feedback. The questions are based on the experiences of fundraisers we've worked with so perhaps it's not surprising that some of your concerns are very similar. Glad they've helped you to think through.

  • That's a really interesting situation you describe, Martyn - challenging and exciting in equal measure, as you say. You're in the position of needing to identify, establish and manage the full set of relationships that your agent would previously have handled - while still doing all the creative work. You will either emerge with a new business model or with a...