Chihiro Sato

Chihiro Sato

Senior Assistant Professor at Keio University Graduate School of Media Design in Japan. Interests in Service Design, Economic Geography, and Spatial Aesthetics.

Location Japan


  • Last week we’ve dived into the term “service” and learned that we take an alternative view to understand the various exchange amongst humans; and products are an intermediary of servicing. We’ve also explored the variety of disciplines that service design builds upon, and discussed about how trust can be constructed amongst human beings. Finally we briefed you...

  • Must have been great especially during the lockdown period!!

  • Love Transferwise as well!

  • Cool!! Didn't know of Toss, what a shame!! Japan shall definitely have takeaways from the case.

  • I'll definitely look more into Haidilao (i've been to the one in Ikebukuro!) for sure! their case is so inspiring!

  • IKEA's definitely a great case!!

  • When talking about startups, all the members are sort of like internships in a way; they are all equally "cheap labor" in the starting up process. What you receive in exchange might not just be the labor cost but more the experience or knowledge or anything else that you might have valued,

  • Let me get back to you about this more in the class!

  • Let's discuss more about this in class!

  • It's a case from the "Japan as number one" days which are nearly a half century ago, but we can still learn a lot from this!!

  • For sure that sounds like it would contribute to a good life!

  • Glad to see many actors that would appear for the supporting part of the artists. Let’s keep thinking how these could be integrated!

  • @JianPan A reply back from Prof Kobayashi:
    CEN/TS 16555-1:2013 coined innovation as "implementation of a new or significantly improved product (good or service), or process, new marketing method, or new organizational method in business practices, workplace organization or external relations"

    We'll discuss more in the next real-time class!

  • @QiyaoZhang Glad to know that! Thanks for sharing!!

  • Price is very important when it comes to actually "market" your product/service. Too much function is not always the answer.

  • Woa that's an aggressive product to sell.... There's been interesting discussion on the ethics of what (not) to sell on Mercari, but customers are clever and they always come up with a very "creative" way of selling items that ethically shouldn't be sold. I'm wondering how Alibaba's policy in general is for the ethics.

  • Very good point. That's actually why they're doing surprising well this past 6 months.

  • They're doing superb now. I'll share a recent article about them (it's in Japanese only)

  • Glad to hear that. Hope you can image yourself conducting the process in the future.

  • Agree. What's most important in such situation is if you have enough passion to pursue even though you encounter those objections.

  • Everyone's favorite Alibaba!!!

  • Interesting way of "forcing" the learner not to leave, but that's actually the quickest way of acquiring a language; to continue.

  • Thanks for sharing! Both the way it looks and the functionality should be full of beauty.

  • We'll be talking more about the ability (or competence) of a human in Week 2, when we discuss what a "good life" is. Hope you enjoy!

  • Good sum up! We'll get back to brands and marketing perspectives more in Week 4 so keep them in mind!

  • Guess what, I've realized myself doing the same thing.

  • I'm glad you're getting the intention :)

  • Good point. We'll invite Prof Kobayashi for a real-time session in November, so let's keep this as a discussion topic!

  • I've been wondering how the Alipay's credit score system is actually doing. It seems it's woven itself quite well!

  • Yes I completely agree, and we'll discuss more about this in Week 4!

  • that's what "media design" is supposed to tackle!

  • hmmm interesting story.....

  • wow they've done a really good job the past 20 yrs!!

  • If you're living in a 村 (village), you'd have local rules, languages, or any tacit understanding that underlies the ecosystem. 都市 (cities) on the other hand is more open to those that don't have and tacit understandings, more people come and go, which has more diversity.

  • It's a pity that most "marketing" is still the push style in this era.. should consider it more as an intermediary.

  • 都市 or an urbanized community, as opposed to the countryside or 鄙 if this character makes sense in Chinese....

  • More will come up in Week 2!

  • We'll talk more in Week 4, about the "business method patents".

  • Open innovation and Open strategy will be discussed later in Week 3 and 4 :)

  • Prof Saito gives practical classes this semester on blockchain technologies, but it's only in Japanese.

  • Build-to-Think is also an essence here.

  • For sure it is.

  • Think wider perspective in the structure rather than the small detailed tricks, is closer in meaning with the original Japanese.

  • Maybe we should look more into how CCC (Cultural Convenience Club, they do Tsutaya) does business through their T-point cards.

  • The original Japanese word that aligns with "methods" here talks more about small tricks. Mechanisms refer more toward the whole structure.

  • Probably all differs in what industry you're looking into. We'll have cases on Nissin Noodles and Honda Super Cub later on.

  • Always quite difficult to protect the non-technical ones. We'll show more cases in Week 4.

  • Since intellectual property works differently amongst countries, we could only cover Japan for this course. But I hope you can still enjoy!

  • We'll have Prof Kobayashi join us for a real-time session in the beginning of November!

  • There is actually a class on marketing strategies presented by Prof Tajima this semester, but it's only in Japanese, sorry...

  • Yes, it's always about the human, not about the goods nor the firms.

  • For sure it is. We wanted to emphasize service-to-service exchange!

  • Yes, technology is definitely important, but it's just one aspect for creating advantage.

  • Everyone's favorite Taobao!!

  • All these Alibaba apps!!!! They are superb!!!

  • eBay's struggle in Japan is an interesting case study. Yahoo is super strong here...

  • There's so much to learn from the Chinese apps.... seriously...

  • Yes, I'm not that sure if this was the case in Europe or Africa, but it seems so in the Asia-Pacific area!

  • Effort, time, and the bonding of each other. For sure.

  • Agree. That's why I'm emphasizing this!!

  • BASE is doing surprising well, their share price in the stock market increased 10x within this 6 months. More about their attempts will be in Week 2.

  • Yes I completely agree with you and this will be discussed more in Weeks 3 & 4.