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Angel Manuel Gonzalez Díaz

Angel Manuel Gonzalez Díaz

Dive Master (PADI)
UW photographer (NAUI-Cousteau Soc)
Professional Photographer (NY Institute of Photography)
Environmentalist
Member Fundación Promar (Panamá)
Webmaster, owner of Visual Adventures Panama

Location Bocas del Toro, Panamá

Activity

  • The future of mobile applications is in creating products and applications that people are willing to invest their money and time for.
    We will surely see important news in the coming years, especially when we do not depend so much on access and execution time, which is evolving very quickly.
    Also on the subject of handling any type of device, equipment,...

  • In terms of use, the main difference is undoubted: in computers, whether desktop or laptop, we manage them through browsers. From there we can go to applications or continue to see websites, our own or others.

    In the phones we handle everything directly through the applications and, without having to go through any browser, we go from one application to...

  • It is a bit complicated but it just takes more time to analyze it and put it into practice. I hope I can do it after the course ends.

  • I am already used to making short videos that I then upload to YouTube and connect them either with my website, with Facebook, Instagram, Tweeter or with WhatsApp.

  • MY COMMENTS
    1. Restful
    2. HTML
    3. HTTP
    4. The person who enters the API must have a special, secret key.

  • In my organization we use APIs to upload events to be held on the network, in different networks both openly, to the general public, and semi-open, to the members of the organization. This is used for Facebook, Tweeter, and Instagram.

  • I live in Bocas del Toro, Panama. I work in various sectors especially in tourism, where I manage several web pages of hotels, restaurants and tour operators, but also in the operational part supporting the conservation of marine ecosystems, collaborating with indigenous communities in their insertion in community tourism. I am a land and underwater...

  • Going through and testing this list of tools is going to take a while.

  • Using hashtags is a good idea because it allows us to locate ourselves more quickly on many social media. Neither influencers nor media like Tweeter should be discarded, which, because they have little content, is not a waste of time. Those who say something there do it more easily and therefore their ideas are expressed more punctually, the same happens when...

  • You don't have to focus on just one strategy. We must evaluate all that we have available and choose the one that is most suitable for us according to our needs and convenience.

  • I have very little experience working on this topic, almost unknown to me until now. I hope I can draw a lot of lessons from here.

  • Organizations that cannot listen socially, either due to their own inability or because the market is very small or difficult, will not be able to know what their competition does and will continue to ignore a powerful tool to be successful.

  • Interesting tool. It can be "monitoring" but without evidence.

  • It is something new to me and I hope to learn enough from these lessons to apply later.

  • Get creative and devise a strategy to bring your brand closer to the general public. Once you get it up and running, reach out to an influencer and suggest activities that can match their interests with those of your brand. And don't just focus on activities directly related to your brand. Be creative there too.

  • Other activities that can be done to influence, especially your followers and / or clients can be: include a blog on your website to allow these regular clients to write on it. Of course, with a password so that not just anyone can enter. Also organize activities just for them, including some that have nothing to do with your business, such as charitable or...

  • The fact of having a good percentage of earned media over other media (own, paid) has important advantages: on the one hand, financially, you need to make a smaller investment; on the other hand it implies a greater learning in the handling of the market.

  • Now that we are still in the middle of the pandemic and you do not know when we will be able to leave effectively, it is time to plan a strategy to be able to capture media that do not cost us a penny. The tourism market is very good for that. The idea is to publish very beautiful images from our region, Bocas del Toro, that effectively bring to the memory of...

  • It will be great to learn.

  • I live in Bocas del Toro, Panama. I work in various sectors especially in tourism, where I manage several web pages of hotels, restaurants and tour operators, but also in the operational part supporting the conservation of marine ecosystems, collaborating with indigenous communities in their insertion in community tourism. I am a land and underwater...

  • Although I have not used any of these tools yet, I think that each one has its own characteristics that differentiate it from the others. Otherwise there would not be so many. That is why I think it is better to delve into all of them very carefully and choose the ones that best suit my needs.

  • There is no doubt that those who can get the best out of LinkEdin are large companies with a long-term market presence. The others will have to fight first to be known. However its use is a good step for new companies to get to know their current and future competitors.

  • The limitation in writing in Tweeter means that it is currently serving as a platform for other social networks. That is, what is published on Tweeter that has to do with advertising marketing, is to promote what the company that publishes it publishes on other networks such as Instagram or Facebook.

  • The company or organization would have to focus mainly on the reach of its posts or the likes when there are few, as well as both positive and negative comments on its page, including the dislikes.

  • I think that the metrics we use are going to depend on our objectives and our vision of the business. That is why we must analyze at least one of each type (traffic, conversion and income) and from that analysis select those metrics that are going to be really useful and do not make us waste time and money uselessly.

  • The combination of the three factors: brand consistency that is nothing more than a powerful institutional and commercial presence, an intelligent strategy with a conscious analysis and meticulous audit, and the presence in all the channels that are available, always with a logic to not wasting efforts and funds, they make a brand successful.

  • At least two of the media, your own and your payments, should be part of a marketing strategy. Having those two media, the earned media, in a matter of time, would be automatically integrated.
    However, that will depend on the effort, both economic and production, that is dedicated first to own means, the most important and which are the institutional...

  • The company that I audit is a travel and tour agency that offers tourism and accommodation packages. While its website is quite explanatory that is where it ends. Both on Facebook and on other social networks their presence is very limited and therefore they do not receive many visits from that side. They need to reengineer their marketing management.

  • Auditing is extremely important to know where we are. If we don't audit we will be guessing.

  • I live in Bocas del Toro, Panama. I work in various sectors especially in tourism, where I manage several web pages of hotels, restaurants and tour operators, but also in the operational part supporting the conservation of marine ecosystems, collaborating with indigenous communities in their insertion in community tourism. I am a land and underwater...

  • Excellent course in which I have learned many new things related to social media marketing.

  • I have not used it yet but I hope to do so soon. I understand what it is used for and also be able to compare its results with other methods. I am very interested in comparing the contents that analyze the age range of the users.

  • The results of the pivot table express that Pepsi has more followers on social networks than Coca Cola. However, this evaluation may undergo modifications depending on the country, the age of the participants, their training, their financial and work situation, etc. etc.
    However, I think there must be another parameter that is more psychological because,...

  • It all seems to be very useful, but I need to spend a little more time on it.

  • With a little knowledge of Excel, as I have, it is easy to solve.

  • Sum, Average and IF.

  • I have always used Microsoft Excel but it is a good time to try other spreadsheets like Google Sheets and see which one is the best.

  • I am promoting sustainable tourism for my region.
    My hypothesis is that the more environmentally friendly the services and activities of local providers (hotels, restaurants, tours, crafts) will attract more tourists and at the same time, the comments that arise will promote the region and attract new tourists.

  • The presentations on a market research made are no different than those made for any other topic with certain critical nuances where risks are always taken, very well listed here: the technological, the interpretive, the difficult questions, an audience that, although in They are generally in favor, it can be put on the defensive and even aggressive if the...

  • The structure of a market research report does not differ much from a final project report. An objective, an executive summary, a well-prepared account of the research carried out, the results obtained and an annex with the background used in its preparation are essential. All accompanied by photographs, graphics and infographics to make the report better...

  • I think the most interesting method for me would be the surveys, especially since I work as an independent consultant. However, I would have to add another method to complement the results of the first: observation, taking advantage of face-to-face surveys with naturalistic observation to analyze behaviors in their own environment. For this we should elaborate...

  • Examples of quantitative market research efforts are data taken from verifiable and accurate sources such as the number of times a website is accessed or a post is shared on Facebook.

    Examples of qualitative market research efforts are the data that are the result of appraisals or evaluations, such as selecting which have been the topics that have most...

  • I live in Bocas del Toro, Panama. I work in various sectors especially in tourism, where I manage several web pages of hotels, restaurants and tour operators, but also in the operational part supporting the conservation of marine ecosystems, collaborating with indigenous communities in their insertion in community tourism. I am a land and underwater...

  • It was a wise move to join this course. Excellent level, all very well explained, even for me, I am a Spanish speaker and more than once I had to help myself with translations. What I have learned will allow me to take a giant leap in my knowledge of marketing and data analysis. Thanks for everything to the educators. I will recommend the course without a doubt.

  • Among one of the many studies or statistics that must be prepared is the distribution of tourists throughout the year and, based on that, creatively, find how to place a greater emphasis on creating or displaying attractions in times when tourism is lower. And let them know both on social networks and directly to tourists who have already come to our region to...

  • A city or a town or a region has to come together if they want to be successful in tourism.
    Individual promotional attempts, usually with different ideas from each other, do nothing more than make potential visitors see that there is no idea in common.
    If there is a good place to be visited and all operators go to that one place, crowds occur there and...

  • At least in my region, Bocas del Toro, Panama, there are tourism associations, including a Chamber of Tourism and a Community Tourism Network that are supposed to improve the potential that the place has and join forces to attract tourism through combined offers accommodation, transportation, tours and food. That would facilitate the issue of sharing data,...

  • In tourism there are already several means of sharing not only data but also objectives, efforts, programs, etc. Examples are regional Chambers of Tourism, local Tourism Associations, tourism guilds.

  • This has been a very important week, at least for me, in the course, because we were looking at topics that I still did not know. I still have a lot of work ahead of me to master these tools and be able to extract the knowledge they offer us. The only ones I had dealt with previously were Trip Advisor and Expedia, but in a very shallow way. Building a database...

  • I didn't find any questions on page 2 of the guide. To be sure, what guide, the ONS's guide?

  • Without having a presence on social media, at least Facebook, Instagram and Tweeter, in addition to having a good website, any tourism business is destined to fail.

  • I think that, at a minimum, all tourism companies have or should have a website. But this website must serve in two senses: offer reliable and well-structured information to tourists, including practical and instantaneous ways to make reservations, maintain communication with its users to better understand their needs and be able to extract with it data that...

  • Not yet.
    But they are good ideas to consider and carry out.
    After all that is the idea of this course: to evolve.

  • We know who our frequent customers are and from time to time we maintain some type of personalized communication with them, for example, to offer them a promotion. However, this information, such as your customer profile, is not yet being used to access other potential customers. We still have a lot to do in this area.
    I hope this course helps us take the...

  • As much of the tourist traffic is seasonal, the vast majority of reservations are made twice: a few months before our main tourist season, and before the beginning of the holidays in the countries where our visitors come from.
    Especially in the first mentioned, from November of one year to April of the next, we are particularly busy, as well as around the...

  • In our tour company, there is everything to do. As our area of influence is a highly valued tourist area in Panama, I think that we have not yet developed our full potential to attract visitors eager for nature, adventure and ethnic tourism, who would be attracted by our local offer. Now, as post-pandemic tourists will be looking for places like ours, without...

  • So far this course I have clearly understood the importance of data, and what to do with it. To be able to interpret where our business should go, it is important to be able to have a data-based mentality and for this, through this course, we will have to evolve in that direction. At least now we understand the importance of doing so.
    Specifically, in...

  • I agree with several comments that refer to seasonality as one of the main problems in tourism. And this is related to nature and adventure tourism, due to climatic phenomena, and to cultural tourism, because it depends on the same climate to be able to carry out festivals and other cultural activities.
    Second, I would put the high competitiveness between...

  • Based on the income data that people receive, I will compare the types of expenses they make and what percentage of them in relation to their income. From there I will find out what are the possibilities that some are related to my interests to sell what I offer. For example, what percentage of their income have they allocated to tourism in their last years...

  • What I understand as the most important of the T-Tests is that they can tell me what are the most important differences between social groups, for example of different genders, ages, ethnicities and regions, and thus help me to focus according to my marketing interests on the different groups mentioned, once segmented.

  • This is a very important and easy to use tool.

  • It is the first time that I see these templates but I understand that their use can save me a lot of time, so I will get to work, first to know them, and then to use them. It is the only way to know if they are really worth it.

  • I'm definitely in between using Google Spreadsheet and Microsoft Excel. The latter I know better but I need to analyze Google more deeply to decide. As I am independent, I do not depend on decisions at the corporate level so I can choose the best for my interests.

  • Actually, as the course progresses, I will study all the tools and, from there, I will be able to define which are the most convenient for my analysis. Also which ones will not be.

  • As I have said before in another comment, in our case we need to better analyze the data that we have available and we have not yet extracted and used it due to lack of knowledge in this management and the reason for participating in this course.

  • In tourism creativity is essential

  • STRENGTHS: Many years of experience in dealing with clients, a database of past experiences, Internet presence with an updated website, participation in Facebook and LinkEdin.
    WEAKNESSES: So far there have been no detailed analyzes of our database, only occasional queries, nor have all the main social networks been used, we still need to venture into Tweeter...

  • Previous experience: before contacting me, a tour operator, they first use social media, then the information on my website, the brochures, and then make contact by email, whatsapp or phone to get more information.

    Later experience: if you do not contact me, by email, whatsapp or phone, your comments about our service may appear on social networks or on...

  • It is very important, for me, to be very clear about my objectives and for that I must first make a detailed analysis of where I want to go, what means I have for it, both financially and in knowledge, on whom I can rely either as information media as partners or allies. Then, through specific and well-defined questions, analyze the data received from them and...

  • Campaign of the Union of Artisanal Fishermen of my region.
    They started to promote the intensive fishing and consumption of lionfish, an invasive specie in the Caribbean Sea but native to the Indian Ocean. A very popular fish, widely used in saltwater aquariums, some of them, by accident, went to sea in the region of Florida and has spread throughout the...

  • There is a wide range of social networks because there is also a wide range of needs and, the smartest thing is to use as many social networks as necessary (without overreaching) with which to cover data needs according to age ranges, economic power, of social interests, etc.
    I use both Facebook, Tweeter, Instagram and LinkEdin, and with them, for now, I can...

  • It seems incredible to reach a conclusion as simple as it is so effective. Analyzing our business data not only helps us make decisions about our marketing, it also helps us improve our decisions within our company and, many times, save costs and unproductive efforts.

  • In accordance with my field of knowledge and action, my questions would be related to tourism. For example:
    • Which places attract the most people in my region
    • Which businesses of each class are preferred
    • What comments these businesses receive on the networks and websites
    • Which local websites receive the most visits
    • What are the favorite...

  • Now, during the pandemic, is a good time to restructure activities. Taking into account the languages of those who visit us is one of the high points for the development of professionalism in the tours.
    However, once activities are resumed, it is most likely that the internal tours from Panama City will be to the interior of the country, where there are many...

  • 1. Define the objectives of the investigation
    2. Define the content of the necessary questionnaire (s)
    3. Do the analysis of the data obtained from social networks
    4. Group the data by category
    5. Eliminate that reducing information or that does not apply to our objectives
    6. Make the final summary
    7. Write the report

  • Social networks are excellent tools for a company to take advantage of the data that can be extracted from them, referring to the tastes and attitudes of Internet users, through an adequate analysis of them.

  • Internal data:
    • Nationality
    • Age
    • Studies
    • Can swim
    • Days at destination
    • Interests
    • Daily budget
    • Contact information
    • Disadvantages with food
    • Allergies and medications

    External data:
    • Groups of how many people maximum and minimum
    • Schedule preferences
    • Interests of the groups
    • Where they saw the promotion
    • Languages they...

  • In the first place, be clear about the objectives in the use of the analysis of the data to be obtained. Second, establish what means can be used for each of these objectives, since not all means are the same and, therefore, neither are their data. Finally, save time and money by not using two media that are very similar in the type of data they provide.

  • I use very little Tweeter both personally and professionally. However, I hope, in these classes, to incorporate the basic knowledge to see how I can take advantage of the data it provides.

  • I am the coordinator of an indigenous community tourism network, in the Bocas del Toro region, Panama, and I am interested in interpreting the information we have to keep our business running successfully.

  • My company uses its own media as the best (and cheapest way) to disseminate the services of our clients, in the tourism sector. However, as a social contribution, and using the same means, we collaborate at no cost to them, with community tourism organizations. In case of expanding to use paid means or earned means, only our regular customers would be in a...

  • I live in Bocas del Toro, Panama. I work in various sectors especially in tourism, where I manage several web pages of hotels, restaurants and tour operators, but also in the operational part supporting the conservation of marine ecosystems, collaborating with indigenous communities in their insertion in community tourism. I am a land and underwater...

  • Hi. My name is Angel Manuel Gonzalez, I have a degree in Geographical and Ecological Tourism at the University of Panama. Most of my work in tourism I have done helping indigenous communities develop their potential for community tourism. I also work in technology, making web pages and promoting tourism through my own. Finally I have a lot to do with diving...

  • I work in tourism in Panama (Bocas del Toro) with some enphasis in Community Tourism, 20 years now.

  • The ROI information that your brands have should be added to the perception of the community about your products. Both components are important. From there, the sales possibilities will be estimated. Once carried out, an adjustment of both components should be made based on the results obtained.

  • Although I do not follow Tweeter constantly, I have not seen any ads that have caught my attention. As for the rest, the impact of Google Ads is undoubted, a separate and unique case, as well as Facebook and Instagram, with a similar approach, there are multiple examples although I do not want to draw attention to any in particular, and, finally, the case of...

  • I could use the paid means for my advertising campaigns on the web pages that I have that serve to advertise tourism in my region.
    I think a lot about a combination of Facebook and Google Ads.

  • In my case I would use both platforms. On Facebook, I would focus directly on communicating with special sectors, some of which I already know and others that would come as a "rebound" from the main objective. As it is more used by social networks, from there I would try to extend and repeat the experience with Tweeter, LinkEdin and Instagram. In parallel, I...

  • On one side, the risks: volatility, little security, instability, fraud ... On the other, the profits: there seem to be few at odds with costs. They justify so much risk. I think, for now, no.

  • I would like to see how they can be applied in environmental issues, especially for the control of climate change, management of protected areas, endangered species and ecosystems, and other similar issues, where monetary values are not as important as those of control and follow up.

  • In reality, the discussion in this module has led me to confirm my assumptions about how risky cryptocurrency investments are and about the poor security of all these operations.

  • The security that, in reality, also has to do with the other mentioned risks.

  • Again, the lack of regulations and investment insecurity

  • As the course progresses, I realize that I reaffirm my first impression: I am not in a position to invest in something so volatile and without sufficient guarantees. That can be done by someone who don’t care about the money and can play this new fun a bit: cryptocurrencies. And to feel that I have all the power in the world, beyond banks and large investment...

  • Due to lack or poor regulation, I would not risk very large capital. Just a small value to test the system. And there comes another question that I do not see answered in the videos so far: how is this operation paid for?

  • I would choose cold storage for reasons of better security, and would manage private keys on my own ie personally. I could not trust a third party with such a delicate subject.

  • I will wait to have more money to invest and so, in the meantime I can learn more from this and wait for a positive evolution of the cryptocurrency market.

  • I have not followed the market until today. I still lack knowledge to do it. For example, where can you read news from that market?

  • In general the great advantage of Ethereum over Bitcoin is its unlimited scope, against the limited of the latter. The mere fact of being able to include contracts, which Bitcoin cannot, gives you greater possibilities in its future evolution, although some response from Bitcoin is to be expected. On the other hand, Ehtereum seems to be faster, more reliable...

  • It can be used to control the inventory in a factory or a distribution company. That the system warns when an item is below the minimum to order a purchase or when it is above the maximum so to block purchases. Also update the quantities when entering or leaving items and their cost value.