Derek Yates
An educator and design writer. The author of ‘Communication Design, Insights from the Creative Industries’, published by Bloomsbury. Initiator of collaborations with the likes of Apple, Sky & Barclays
Location London
Activity
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Loving your engagement Robert. It would be great to connect with Irene, who has provided some great analysis in previous steps. Also connect us to your book covers - we'd love to see them!
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Personal I love the way they open up very complex shifts in behaviour in ways that allow a wider audience to appreciate significance.
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Fantastic analysis, Irene. Well done.
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Pleased to see that you picked up on the digital/ physical connections. Don't forget about the Social Media reaction. An important feedback into the amplification of the conversation around the project.
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Pleased to see that you picked up on the digital/ physical connections. Don't forget about the Social Media reaction. An important feedback into the amplification of the conversation around the project.
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Pleased to see that you picked up on the digital/ physical connections. Don't forget about the Social Media reaction. An important feedback into the amplification of the conversation around the project.
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Hi Robert, hope you enjoy. Any feedback is greatly appreciated.
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Derek Yates replied to Maddie Lingard
Hi Maddie, the links on the padlet are case studies of projects that demonstrate some of the principles we have introduced used within a project, so users sharing content or an audience remixing elements from a campaign.
Think about what is happening in Decoded and think about how the message that Jay Z and Droga 5 are putting out is advanced and shared...
