Derek Yates

Derek Yates

An educator and design writer. The author of ‘Communication Design, Insights from the Creative Industries’, published by Bloomsbury. Initiator of collaborations with the likes of Apple, Sky & Barclays

Location London

Activity

  • Thanks, Kirsten. This is really useful.

  • Brilliant, Rebecca. You really tied your answer back to the article.

  • Great answer Nasuha!

  • Hi Yudelka, as you'll learn digital products are now a really key element of brand communication. A studio like MB have built a successful business in prototyping these products.

  • Good luck, Gemma. Hope you get what you need.

  • great stuff Gemma, let me know if its useful.

  • For the Firm of Scrooge and Marley....

    Humbug (obviously!) frugal, ledger, quill, wrenching, clutching, covetous, bleak and biting, Residuary, Impropriety, Preposterous, Predicament, Opulence, guinea, shilling.

    mostly found here:
    https://www.thoughtco.com/a-christmas-carol-vocabulary-739241

  • Good and Tesla is a great example... but do Tesla just make cars? and what do you mean by modern? how is Tesla different to other electric car makers like Polestar? or more traditional car manufacturers like AUDI or Renault? what differentiates them in the market?

  • Interesting Stanislas, but what is the difference between a logo and a brand, can you give examples?

  • Great answer, Paul. Also it is worth thinking about why consistency is being superseded by coherence as touchpoints evolve... this is explored in the later steps.

  • Great answer!

  • WELCOME!! - really hope you find the course beneficial.

  • WELCOME!! - really hope you find the course beneficial.

  • WELCOME!! really hope you find the course beneficial.

  • WELCOME!! Really hope you find the course beneficial.

  • WELCOME!! & congratulations on being the first to comment - really hope you find the course beneficial.

  • Loving your engagement Robert. It would be great to connect with Irene, who has provided some great analysis in previous steps. Also connect us to your book covers - we'd love to see them!

  • Personal I love the way they open up very complex shifts in behaviour in ways that allow a wider audience to appreciate significance.

  • Fantastic analysis, Irene. Well done.

  • Pleased to see that you picked up on the digital/ physical connections. Don't forget about the Social Media reaction. An important feedback into the amplification of the conversation around the project.

  • Pleased to see that you picked up on the digital/ physical connections. Don't forget about the Social Media reaction. An important feedback into the amplification of the conversation around the project.

  • Pleased to see that you picked up on the digital/ physical connections. Don't forget about the Social Media reaction. An important feedback into the amplification of the conversation around the project.

  • Hi Robert, hope you enjoy. Any feedback is greatly appreciated.

  • Hi Maddie, the links on the padlet are case studies of projects that demonstrate some of the principles we have introduced used within a project, so users sharing content or an audience remixing elements from a campaign.

    Think about what is happening in Decoded and think about how the message that Jay Z and Droga 5 are putting out is advanced and shared...