Desiree Reid

Desiree Reid

Over 30 years Global business development experience in beauty, skincare, fragrance, for companies such as Revlon, Estee Launder, Sean John Fragrance and IMAN Cosmetics. Launched award winning product

Location US/Jamaica


  • Product claims and descriptions are monitored very carefully, even the large brands such as Neutrogena, & Unilver are been sued for some of their product claims.

  • Yes, not all names can be trademarked. However, variations of a name may work.

  • Thanks for your feedback. with over 30 years of experience, I understand that starting a business can be overwhelming and cannot be taught in a classroom. I designed this series to help students begin to consider all the key stages and processes from a hands-on perspective. I hope you continue to provide feedback and insights to how this content has been put...