Peter Moizer

Peter Moizer

Professor Moizer has been the Dean of Leeds University Business School since 2008. He was a Council member of the ICAEW and is a strategic advisor to the Greater Manchester Pension Fund (€22 billion)

Location Leeds University Business School


  • Alice and Catherine, you make the good point that one has to plan for the unexpected, because life is not predictable. Flexibility is very important

  • Jason, you have a good grasp of the supermarket sector.

  • Khaled, you have to know about the product before you will think of buying it!

  • Joseph, it is an interesting exercise to compare the brand of the Unilever company with its brand names. I think its product brand names are probably more powerful.

  • Michelle and Catherine, you both make good points. Part of the answer to the relatively higher price of "free from" foods may be the lower volume of production and so they do not enjoy the economies of scale of very large food producers.

  • Ryanair is also known for flying people to places close to where they want to go and so to airports with cheaper landing charges

  • Jonathan and Viktor, Lidl has been successful in the UK because they found a gap in the market and set about occupying it.

  • Catherine, some good points.

  • Fermina, good points about Lidl. Tesco is probably an example of hubris

  • Maariyaah, your description of Inayah shows great analysis on your part

  • Hermal, Beiersdorf sounds a good example. Not one I know.

  • Fermina, you are right without these attributes a business will not succeed

  • Mark and Catherine, you both highlight the importance of having a good reputation. The challenge is how to create such a reputation.

  • Bruno, agreed but you have to offer something that the customer wants to purchase

  • Anastasia, you are right if your customers do not trust you, then you have a problem

  • Athansios, yes everyone should be on the same page

  • Agree, it is vital to know one's market

  • Yes Ayan, leadership is key.

  • Maariyaah, yes you need determination, but you also need a good idea for the business!

  • The last cohort were very positive about what they had learnt from the case studies

  • Maariyaah, we worked hard to get such a good group of people.

  • Yes Ben, the glossary should help as you suggest. Glad you want to come to Leeds to study Accounting and Finance

  • Good points Arian, hope the Leeds MBA is going well

  • It should give you a taste

  • hope you get something from the course

  • Muzafar, this is a good example of how a small shop can compete with a large supemarket. The key is differentiation and in your example, this comes from selling local produce.

  • Paul and Irina, getting cash from customers who have bought on credit is one of the biggest challenges. There is where repeat customers are so valuable, because it is reasonably good assumption that is a customer has paid on time before that they will do so again.

  • Ahmed, your small pottery company is an excellent example of the challenges facing a small business, which needs to get cash from custormers.

  • Cherise, your local fruit and veg store is a good example of daily decision making

  • Cherise, a good summary of the qualities of good financial information but I would add the concept of relevance, information has to be relevant to the decision in hand.

  • Nicole, a good quick SWOT analysis

  • Cherise, I am glad you are enjoying the course.

  • Flan, I agree that knowing the profitablility of a business is important, but the balance sheet does provide an idea of the state of the business at a point in time, particularly if the debts of the business are large relative to the assets.

  • Andy, both cash flow and cash cycle have their uses. Cash cycle is useful in understanding the time it takes for cash outflows on purchases etc to become cash inflows when customers pay.

  • Andy, I agree with your sentiment about knowing what you are doing rather than relying on accounting packages, but I would suggest that Excel is a good way to do the manual analysis.

  • Suzanne, one of the important lessons of budgeting is the need to budget for unexpected items, because something always turns up and it is rarely pleasant!

  • Samuel, I am glad that as a student you are learning to budget. This is one of life's great skills!

  • Now the UK's two main industries are the financial sector and tourism. This would have been hard to predict forty years ago.

  • Hannah, a good example of planning.

  • Michael, you are right to identify the speed of technological change as a big factor in the survival of a business. Those businesses that can adapt can flourish and those stuck in the old ways of doing things tend to go to the wall. It is not just finance departments that have seen their way of working change, although I can remember those old videos of...

  • Diana, certainly without the initial start up funds, a business cannot get going and the biggest cause of failure of new businesses is underestimating the amount of start up capital they will need.

  • Nkese, having an audit is how businesses convince shareholders that their money is safely invested in the business because the shareholders can have confidence in the financial data published in a company's annual report.

  • Rimman, a good summary of the finance function.