Rasya Swarnasta

Rasya Swarnasta

Hold a BA degree in Indonesian Language and Literature. Interested in digital marketing, communication, and all activities related to writing. Fond of the sea.

Location Yogyakarta, Indonesia

Achievements

Activity

  • "If my memory doesn’t fail me" is a good one.

  • Quiz on vocabulary and correct word forms are really great way to practice! Hope there are more website or else that provide it. Also, vocabulary already makes me struggle, and now there are word/sentence stress? There are lots to catch.

  • Insightful!

  • We can easily differentiate between the first attempt and the improved sections. At first she make several grammatical error, for example the used "boring," it should be "bored."

  • I like the task, and turns out I'm not bad at finding collocations pair.

  • Collocation is new for me. Are we supposed to remember it? I think it's not something that just happens naturally ... Or maybe it depends on the experience someone is having in terms of learning English.

  • I hope that everyone that already publish their answer also listen to other answers and give feedback! That way we can learn for the better.

  • I notice that in the Improved Section, she doesn't hesitate and there is fewer pauses than before.

  • My limit is vocabulary ...

  • Oh my ... those aspects are really a cover-it-all!

  • Hello, I'm Rasya from Indonesia. I like reading and writing for most occasion, otherwise you'll find me working at the working hours in the office one-hour trip away from home. I plan to take IELTS test this year, and I would like to score good enough to pass the UK university requirements.

  • I want to succeed in taking my first IELTS exam this year.

  • I believe digital marketing assistant is rare in my country - or maybe I'm just not seeing it. What I see though, is an opportunity as a Social Media Specialist, where you have to create copy writings, manage a social media accounts, present a monthly content calendar, as well as make report at the end of the month. Yes, you know, the one-for-all position with...

  • When I first join a creative agency as a copywriter, I didn't know about the importance of implementing digital marketing strategy to increase the social media engagement - I only focus on how to writing a good copywriting. But after several years of learning and working, now I know that it is really important to know the keys and tips!

  • As a copywriter and strategic planner, digital marketing is really my go-to career and it is personally important for me to enhance my skills in that area.

  • My favorite bookstore has implemented integrated digital marketing. I enjoy their Reels on Instagram, I engage closely in their email marketing to see news about discounts and sales, and I visited their website to see the online catalogue for me to purchase their products.

  • There is a newsletter I once subscribed that always give daily email at 05:45 in the morning. Even if I admit I didn't read it every day, but it is stated in the very first place that the newsletter will come at 05:45 precisely and it doing so to be a morning company before it's time to work. It actually is calming to me that the newsletter I subscribed giving...

  • Yes, email marketing is beneficial for some time, but for me it isn't permanent like followers. When years passed and I have a little bit of free time to look at my mailbox and see lots of unwanted emails from forgotten companies about undesirable products, it will be the end of every subscription I joined because I will unsubscribe them all.

  • One thing that makes me uncomfortable with promoted post is that the result will not be organic. Yes I want to reach as many people as possible and ads is really helpful with that, but also I want to make sure that I have the capabilities needed to actually produce something original that is targeting the right audience, being insightful, and interesting...

  • In my company's monthly report, it helps to differentiate the posts with organic engagements and the posts that we turn into ads.

  • I build content calendar using Google Slides, with manual table and on. It helpful enough to make beautiful monthly presentation for clients. I agree that content calendar is really important for making sure the campaign that will be used, and also to prepare ourselves for the well-spent energy for the whole month!

  • I once learned that the creative way to target the right audience is to personalize them, like, imagine if they are just one person. Do they some high-schoolers, or a fresh graduate from universities? Do they capable to manage their life financially? Etc.

  • Finally!

  • The fact that there is a bounce rate makes me relief. Sometimes I hate some websites that put ads on everywhere and make me accidentally visit them when I didn't want to. I used to close the web in annoyance thinking that they will get benefit from me despite that me being not interested in their web. But now I learned that I'm just a number that increase...

  • Through all the tips told earlier, "Sitemap" surprised me because I didn't think it will be useful for the improvement in SEO stuff. But that makes sense. This topic is really insightful.

  • I'm interested in whether there is a "Search Engine Optimization" version for social media like Instagram or TikTok. But maybe it has other factors like algorithm, which is for another case.

  • > Banner Advertising: Make sure to placed beautiful banner about the best products to interest the viewers.
    > PPC Adverts: Ads articles with a set of keywords that is strategic and targeted, such as vintage dress 2024, man clothing style, etc.
    > Content Marketing: Write content that is entertaining and well-written about trending topic in clothing store.

  • Since engagement means that you much your audiences engage with your brand or products, I believe that the measurements valued in terms of engagement are brand awareness and followers/subscribers.

  • It's quite out of topic, but I just want to point out that despite the fact that content marketing is valued in terms of digital marketing strategy, there are lots of content writers out there that doesn't get paid enough. Or they get heavy workloads with tight deadlines like published 10+ articles per day.

  • Once I join writing competition held by a company, and one of the requirements is publishing an article with certain keywords about their product. I was young back then but now I realize that it is their content marketing strategy.

  • For two years I work as a content writing in a company that with WordPress build-in website. It activates SEO so I kind of familiar with writing SEO content.

  • Rasya Swarnasta made a comment

    Oh, so that is why there is a pop-up notice that a website I visit connect with Third Party Cookies. Well, at least it will reach some people that are unaware of it like me!

  • What's nice about PPC is that you can see the result of whether the PPC is working out or not. Maybe you can start by set PPC ads for several contents with different keywords and see what is working out (and still, after a period of time), and start from there.

  • Pay per click advertising is a good start if you just release websites and want to increase the traffic. But if you don't want to use PPC, you can improve your skill in SEO Content Writing.

  • I agree that good, beautiful banner advert will interest me in a second! It also will be benefiting because mostly banner ads are boring and too simple. Personally in my life I find banner ads pretty annoying, to be honest. Especially when the close button (X) is nowhere to be found and you accidentally clicked on it.

  • As a copywriter myself, I work in the area of Social Media Marketing for three years now. I'm making sure that the copywriting I made, whether it is Reels, carousel, or single picture, will optimize the engagement and help to increase the followers.

  • Unfortunate for small businesses, Meta kind of encourages everyone to advertise their product or campaign, otherwise the algorithm fails. The use of Reels, along with its trending sound and hashtag, is also a little bit tricky. Though, it is fair to say that digital marketing strategy is still an important tool to increase the engagements and reaches.

  • I too prefer digital marketing. One distinctive feature about digital marketing strategy that I like is the use of twibbon. Twibbon is really great for promoting your campaign! And it will be spreading to other people easily because it passed from a friend to a friend.

  • I work in creative agency for three years as a copywriter, and skills in digital marketing is very much needed in my job. I need good digital marketing strategies for making sure that copywriting that I wrote will boost engagements in the account.

  • I am quite satisfied my digital footprint. Some accounts I set private, especially those that are pretty personal like Instagram or Tumblr account. But besides that, I set on public what is necessary. Search engine DuckDuckGo is recommended for knowing your digital footprint without any bias.

  • I ... Okay. It's been a year after I graduated and busied myself with works and freelancers which have nothing to do with agriculture (a field I really put myself into during time in college), so I hope I can maintain my motivation throughout the week. The introduction video makes me excited and it's something that can be useful in the context of solving...

  • Maybe I could mention a friend of mine who want to be a researcher in social development and warfare. She still holds on to the dream even if she is being rejected in many civil society organizations, and that is the kind of confidence and consistency I aspire to have.

  • I agree that the passion is what keeping us energized, even if the workload and responsibilities are perhaps a little bit too much for someone to handle. For me, though, I am lacking courage and I still have doubt in taking risks.

    For example, maybe I should prepare myself for taking a master degree abroad, but here I am, working in a few part-time jobs...

  • Wow, those four points are really good to narrow down our plan. Though I do admit that the hardest question for me personally is whether I can sustain myself by doing what I want to do now or not.

  • My passion is to make a change in Indonesian language policy, especially in planning to preserve endangered languages, and managing my national language to achieve a better acceptance in the speech community.

  • Right now all I can think of is to become a researcher and influence policy change in academia, by providing all the resources to strengthen the recommendations that I provide while keep discussing it to other people who definitely are more capable and have more professionalism in handling a topic that I interested in (language policy and planning).

    Of...

  • Those are all wonderful tips! Greetings for everyone who'd like to join in a discussion or replying. I have a passion in language policy to help my own country preserve our local languages (most of them are endangered) while keep strengthening our one-and-only national language. I believe that this course will provide me enough resources to help me achieve...

  • I lived in Indonesia, it's a multicultural country with a lot of local languages spoken across the country. Despite having a national language (Indonesian language), we also have local languages that, unfortunately, is getting ebbed away. I have a passion in language policy and I want to preserve endangered languages, without setting aside our national...

  • Hello, everyone! I'm so happy to stumbled upon this course when looking for an online courses that suitable for me. As a graduated student with language policy thesis' topic, I want to make a better language policy in my multicultural country, to make sure that there are no local languages that be left behind. So excited to learn about policy-making!

  • Thank you! I really like and enjoy the course. Especially when the lecturers sometimes replying the comments. :D

  • I agree that PSM is still relevant that's why it is essential and needed. But there are pros and cons and we must have to prepare.

  • Informative!

  • I couldn't find my own country (Indonesia) so I picked one closest, Malaysia. It said that the main challenges are government's censorship among public or independent media. The impact for democracy was that there's a direct control from the state. Meanwhile, the impact that Covid-19 had is that government's criminalization makes information about Covid-19...

  • Interesting.

  • Rasya Swarnasta made a comment

    Many thanks for providing the lesson! I learned so much.

  • Thank you!

  • Thank you for providing the lesson!

  • So far I'm enjoying it! I'm really happy to make an assignment and I love the idea of giving other people's assignment a feedback in return.

  • There are lots of local languages in Indonesia (lots of them are/have a potential to be endangered T_T), but I think I'll go with Sar language. Personally I'm interested in that as I've been searching for a language in East Nusa Tenggara.

  • Wow, interesting!

  • Thank you for the lesson! Also, it's nice to see that you're replying some comments here.

  • I think they didn't use social media as their campaign management tools. I do hear about them and it's already clear about what they do with their organization, and as much as I would like to appreciate it, they only use social media to make documentation about their job.

    Meanwhile, I would like to know the problem background of each country they visit,...

  • I wouldn't share it whether it's still relevant or not since I don't particularly fond of this kind of charity campaigns' content. I only watched it once, years before, even I didn't re-watch it now. But I think I will donate to them.

  • Rasya Swarnasta made a comment

    I watched just a bit. I haven't seen the film before since I haven't familiar with internet and social media in 2012, though I remember, in retrospect, about campaigns of distant suffering back then.

    As far as I could recall, I didn't engage with this kind of campaign simply because I avoided it. Personally I tend to have avoidance behavior and I believe...

  • I admit that sometimes I do feel like online petition didn't have a concrete impact on real life. But in this video, not only I learn that I was wrong, I now know how to argue to friends who have thoughts like I did before. The keyword is that online petitions or online activism really help in "highlight an issue". It didn't have a concrete impact IF what you...

  • Again, youth empowerment! It's a really good thing and what they're doing with 4040 organization is making impact towards a better society. Cool!

  • 1.
    I think "No White Savior" is a reaction to the disagreement for this concept: An idea of coming to Africa, taking photos with random children, framing like they did an angelic act, when in fact they DIDN'T help them at all. If there was one thing they had done in doing so, it was that they brought a conception about white supremacism.

    "No White Savior"...

  • I believe in the importance of youth empowerment and the need of young people's participation in making a better society. Reach a Hand Uganda (RAHU) is doing a good thing to raise awareness of sexual reproductive health and teenage pregnancy with their youth-centered organization. I think by focusing in specific goals, they successfully managed to encourage...

  • The way Konrad-Adenauer-Stiftung (KAS) is facilitating conversations in Uganda about the importance of social media is really, really good and greatly appreciated. It's very interesting to see if the engagement between citizen and government in Uganda could be improved by the help of social media, especially journalism.

    Of course it doesn't imply that...

  • I agree about the positive effects they told about social media. However, I believe that social media has negative effects which we couldn't simply ignore. Many of commenters already mentioned fake news which I agree. I'm also afraid of the lack of information about "the other side", since most of people often satisfied enough to read just about one...

  • In my country, Indonesia, it seems unlikely. It isn't a secret anymore to notice there's a large group of people which get paid from the government to spread false information in any social media - here we called it "buzzer". Sure, social media could have had the power, but it has something to do with "the power of the crowd", although you need more than that...

  • It gets interesting!

  • Rasya Swarnasta made a comment

    Thank you for providing the lesson. It makes me respect and admire a community-based media even more. :)

  • Rasya Swarnasta made a comment

    1. Yes, we named the project Perspectify (https://www.instagram.com/perspectify.id). Unfortunately it didn't last long, but our goal is to educate people about tolerance despite we lived in multicultural area. It started because we see many reports about discrimination and racism, and we wanted to give different "reality" by providing good news about tolerance...

  • Rasya Swarnasta made a comment

    I agree with the last paragraph. I already thought that praxis - a process to act and reflect - could be used by community-based media as a platform to give new insight and alternative perspective about reality within the community. Same goes with problem-posing because community-based media focus on the goal which is presenting representation of the community...

  • There are many reasons, such as stereotypes or different realities, but what I would like to point out is a matter of representative. Person outside Kibera could have done what Brian Otieno did, and perhaps they could belong in the community, but as a matter of representative, it's better to be done by people from Kibera themselves. I guess that's the case...

  • Thank you. This is really interesting. There are negative stereotypes about hunger and poverty across Africa continent, that's why I believe that a photojournalism is an effective way in tackling those stereotypes by providing facts in the images and stories.

  • @MartinScott Thank you!

  • Agreed! Thank you for providing the lessons. :)

  • Interesting! I scrolled Photovoice and those are all amazing pictures. I think it's important for many community-based media to see that the concept of a participatory media is a kind of media they aspire to achieve, although I'm aware that there are many struggles in becoming one.

  • I agree that major struggles for community-based media are survive politically and financially. I joined student press organization which we're being funded by the university despite we're being critical to them as a platform to accommodate students' voices (which is good). But there are cases when we're "being too far" and it wasn't good because there's a...

  • Thank you. In university, I joined student press organization, and I think the main purpose of our contents is that we provided alternative perspectives. Our news uploaded in the platform mainly focus on student and university issues, or even if for once or two we uploaded contents apart from those I stated, for example agriculture or politics, those didn't go...

  • As many said below, the main difference is that Pamoja FM is using media as platform to strengthen the community by providing contents matched their needs, while SlumTV is using it as a way to speak up about issues in their perspective.

    If the target of Pamoja FM is their own community members (i.e. from the community, to the community), the target of...

  • Personally, I prefer podcast over radio, but I believe it's because I'm not the one whom the community-based radio targeted to. I have friends worked in the community-based radio and he really likes what he's doing. There are lots of program, e.g. of course information of Covid-19, educational content, or talk radio. What important is they worked hard to keep...

  • @LuděkStavinoha You're welcome!

  • @LuděkStavinoha You're right ... Noted. Thank you!

  • @RavyansahRavy Indeed it is. :(

  • There are many community media I found in my local area, but unfortunately they didn't survive long. One of them last updated in 2015, or 2020, two of them had their account suspended, even there's one account who no longer existed. One community "media" I could mention named JogloAbang, it's a community-based platform in Yogyakarta, Indonesia....

  • I have a friend who joined a community-based media portal in Bali, named Bale Bengong. It's based upon public citizens, therefore it's a participatory journalism or "citizen journalism" as they provide a platform for local writers. I personally believe that it contributes to strengthen the terms of Bali's "place branding", that's why I'm interested in studying...

  • @AprilVyas That's really cool! :D Perhaps you could give examples? It's interesting and I would like to know more.

  • Interesting! Though I'm personally looking forward for issues on collective solidarities, all of the frameworks introduced seemed to be an insight for me.

  • It's familiar for me to see people discussing issues in workplace - the inequality in the workers' rights, the exploitation of workers, toxic circumstances in workplaces, or the importance of a trade union in a company. But I didn't aware of the terms "WES" before, perhaps it's because I didn't read journal articles that much. Really excited for studying it...

  • I believe that my local language, Javanese, is one of the most spoken local language in Indonesia (because Javanese is the largest ethnic group) and I shouldn't be concerned about the possibility of it would be considered under threat, especially when there were many minority languages across the country I should care about in terms of extinction. So far I...

  • Even if my ethnic group native is Javanese, a Javanese language isn't something I learn in part of growing up. Indonesian language, or Bahasa Indonesia, is the first language. Even if I can speak Javanese, it isn't as fluent as Indonesian, or as fluent as my friends who learned Javanese as a child at home.

    I think it's important to engage with a group of...

  • I typed my country, Indonesia, and found that there are 143 languages that listed as endangered languages. T_T The vitality of 10 languages of them is extinct. I researched one of the 10 extinct languages which is Hukumina language.

    Hukumina language spoken in the northwest of Buru Island in the Maluku Islands of eastern Indonesia. I also found that the...

  • Like other diverse countries, Indonesia is a multilingual country in which majority of us speak two or three languages - a local language as a minority language, a national language (Indonesian language), and English. Unfortunately, I could see that this "language shift" phenomenon is currently happening since not many people speak their local language...

  • Pretty much summed up my general knowledge about sociolinguistics.

    Interestingly, when the aspects of the speaker's identity are being "communicated" to the interlocutor beyond the speaker's control, at the same time, it's beyond the interlocutor themselves to control how they could infer information. That's because a language couldn't be separated from...

  • Even if we shared the same languages, we likely have different accents if we're coming from different geographical areas. It's because accent is strongly influenced by where we lived or our surroundings' cultural backgrounds.

  • Rasya Swarnasta made a comment

    I'm currently on my way finishing BA Language and Literature, and sociolinguistics is the topic I choose for the thesis. I think this lesson would be the best option to re-learn what I've been taught. :)

  • My name is Rasya. I'm really interested in sociolinguistics ever since I've been studying BA Language in my university. Looking forward!