Wiebke Finkler
Dr Wiebke Finkler is a creative marketing researcher, filmmaker and science communicator. With a background in marine biology she researches creative campaigns for positive change and sustainability.
Location Dunedin, New Zealand
Activity
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I'm unfortunately unable to open the files in the link. Comes up with error message. Can you please re-post?
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Nice to have you on board Jon. Would love to hear more about your work in climate change.
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That sounds like a great area to work in Diana!
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Wiebke Finkler replied to Gee W.
Delighted to hear this Gary - thank you!
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Wiebke Finkler replied to Gee W.
Gary - the lighting video will come after this step.
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Very powerful indeed!
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I can see what you mean with that Liz. It’s a different approach to storytelling for social media targeting a young audience.
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This is an important behaviour to influence!
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Thank you Gary - delighted to read this!
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Great story!
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Absolutely! It is very powerful.
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I like the idea and visual approach! While I like the humour at the end and tagging about buying a canoe - my only comment would be to make sure that the benefits of a small behaviour such as switching off the laptop correlate to realistic benefits/consequences/environmental gains if that makes sense. How can you show the impact of such a small thing to do,...
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@CatherineBurn Yes I can see immersive 360 degree video work very well for that purpose. It is a different way of storytelling and works well for specific purposes.
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@Rodrigo I have a Sennheiser wireless microphone attached. Most wireless microphones placed well will do the job!
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That is fantastic to hear - thank you Daiva! Nick captures the potential of marketing perfectly.
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Wiebke Finkler replied to Ilce Lara
@RodrigodeAbreu - great channel. Thank you for sharing!
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Great storyboard/script idea! Good to focus on the difference a day can make (whether it’s mindful mondays as per the office of sustainability or meatfree Wednesdays as in your story! You could focus even more strongly on the impact that those small changes can make and counterbalance some of the overused messaging and images used in traditional fear/shock...
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Great storytelling with very effective setup, conflict and resolution. Well done!
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I agree. It is a great concept for urban development!
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I could not agree more Rodrigo - thank you!
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Thanks for sharing the link Jenna!
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This is great - thank you for sharing your storyboard! The story works. My only advice is to use more casual/conversational language and less formal/technical/scientific language if you were planning on using the text such as “acceleration of climate change” as voice over. The more casual the language the easier and more relevant to people’s life an issue can...
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Wiebke Finkler replied to Ilce Lara
There will be many and I've come across photography books and visual aesthetics/ composition books. However, there is not one single book that I could recommend here but they exist I'm sure - any books anyone else can recommend on this?
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Wiebke Finkler replied to Marijn K
There are lots of examples e.g. a dutch tilt breaks the alignment rule etc. and many more such as jump cuts being used increasingly or handheld. I always think one has to learn to walk before running and that also applies to 'rules' or guidelines of visual aesthetics that can be influenced by culture over time. Understanding the rules and using them with...
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Thank you for sharing Ilce - this is indeed an inspiring video! It is a great example of the power of copywriting and inspiring audiences. Now we need to be strategic about how to apply this kind of approach to inspire positive change and turn audiences into the hero of our conservation, sustainability and/or social good behaviour initiatives.
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Wiebke Finkler replied to Ilce Lara
Very nice story Jessica especially the opening is beautifully written in terms of giving the audience sufficient background and character setup to then highlight her dilemma and inner conflict. Could have teased the middle and ending out even more. Great storytelling!
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Wiebke Finkler replied to Ilce Lara
I really like the ABT template Ilce and find it easier to develop and further refine/edit stories. Relatable characters, and complications are very important and storytelling can help us as communicators to focus on (re)solutions to empower our audience!
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Wiebke Finkler replied to Ilce Lara
Hi Ilce. This is a very interesting topic. Next, how can you turn it into a story with characters, conflict/jeopardy and (doable/workable) re-solutions?
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This looks excellent Sarah! Action Advertising Spurs are such a useful approach and framework. Glad this helped you.
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Indeed Marijn - as communicators it is too easy (and habitual) to just throw more information at people which can feel like 'story-yelling' rather than 'story-telling'!
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Thanks for sharing Sarah! This sounds like a great initiative. Community based social marketing feels like the perfect match for your project. identify and approach respected role models in the farming community (even if they may not be on your side yet) and work with them to develop trust and shared value to co-create a campaign. They will help you uncover...
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Nice - thank you!
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Wiebke Finkler replied to Zoë Yandell
Great point Zoë - I think that is easy to do as it is such a visual medium when it comes to public engagement. It is the underlying human insights and strategy that drives creative executions, which offers in-depth learnings to use for transformational change and relevant communication.
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Wiebke Finkler replied to jenna walker
That's great to hear Jenna - marketing offers a lot of great tools and techniques.
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Indeed, so much potential by keeping it simple!
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Nice to have you here Mhairi and I hope the course can help you inspire our future leaders!
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Hi Rodrigo. Great to hear that this course fits your needs - looking forward to your feedback at the end! Science communication and marketing communication are a powerful combination if we use both with an open mind. I strongly believe that we need to market our science better. There is a great paper called "Is Science Marketing?" by Paul Peter and Jerry Olson...
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I fully agree Ruth - video is a powerful medium to help with stigmas attached to ageing! Many great projects possible.
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You can download the PDF in step 1.12 Martin. Hope this helps. Best wishes Wiebke
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Wiebke Finkler made a comment
Kia ora and welcome! Delighted to have you join our course! We hope you enjoy the content we cover. At any time, feel free to reach out via the comments sections in each step or by emailing me on wiebke.finkler@otago.ac.nz
