Shriram Venkatraman

Shriram Venkatraman

PhD scholar at the Dept. of Anthropology, University College London. Anthropologist/Statistician. Research Interests: Technologies in Workplace, Org Culture & Entrepreneurship. @venkatshriram

Location London, United Kingdom


  • Thank you.

  • They aren't exactly socially isolated...there are lots of jobs in the IT and non-IT sector to which they apply through newspaper ads, word of mouth ads and if they are in college, sometimes even campus recruitment. So, finding a job isn't really tough.

  • Good observations Martina.

  • Well said..both of Harvey Weinstein and Kevin Spacey's

  • Thank You, Linda/Alexandra.

  • Thanks Chelsie...most Lower Socio Economic Class women in this area - specifically unmarried young women were not on Social Media...since the male members of their families kept them out in fear of romantic inter-caste relationships developing if they were on Social Media. Social Media was seen as a masculine platform by these men. They feared for their...

  • Thanks, Nuzhat, study also focussed on women in lower socio-economic classes in India. You can read more about it here...

  • Thanks, Greta. Would you also include trolling in this...also, would you say trolling is also an expression caused due to misunderstanding?

  • Thanks, Mary. Were these posts visuals (like Caricatures) or just textual comments or a mix of both?

  • Thanks, Ana. As you know social media sites are also becoming important news sources for people, given this shift, just you think people might change their views or would they refer to other sources before they end up trusting a news item appearing on social media?

  • Thanks, Rachael. Would be great if you could give an illustration of the wonderful point you views are also shaped by the community/industry you belong to.

  • Thanks, Talvacy. You mention about students, so was wondering, if you think age plays a role in the kind of interaction? Also, looks like your hint about these interactions (even between students), is more functional? Would be interested in knowing your views on this.

  • Thanks, Claire.

  • Thanks Rachael. Both you and Claire, bring up an interesting point about seeing more motherhood posts than that of posts by men. What do you think might be a reason for this?

  • Thanks Claire. What do you think might be a reason for more motherhood posts than those of fatherhood?

  • Thanks Rukman. Is it the same case in the local politics too?

  • Thanks Teresa. This is interesting. So, family connections and support do play a role in the local political support...was wondering, what happens to those friends of the family who might not necessarily support the candidate from the family? Are they normally silent or do they express their displeasure openly?

  • Thanks for sharing this unfortunate experience Helen. If you dont mind me asking...since you said you are all in for jokes and expressing views, I was wondering if your comments on Facebook were sarcastic/satirical or were they more of a serious/critical nature?

  • Thanks Sonia. What other factors do you see influencing the political postings?

  • Thanks Cédric. Nice to see your divisions based on Ukraine. So, does the second group express silence in fear of retribution?

  • Thanks Helen. The Global Comparison video might help answer this question.

  • Thanks Teresa. Time is an interesting factor. Would be interested in your observation of Time as an influencing factor. Also, what other factors do you see influencing the postings other than Time?

  • Thanks Iram. What other factors do you see influencing the postings?

  • Thanks Rachael. You bring up a fascinating point on 'me' doing it 'right' and judging others on their use. Sometimes, in this site, you would also see, that this doesnt stop with an individual and such expressions are a collectivistic ideal - a group norm - where the group thinks 'we' are doing this 'right' and often tend to judge 'others'.

  • Thanks Chelsea. Divisions in this site occur by class, caste, gender, age etc. One can find more such divisions even within a country, if we start comparing rural vs. urban, North India vs. South India etc. However, there are a few commonalities in the use of social media, which are more or less determined by the socio-cultural factors.

  • Thanks Rachael. When I started the study in the S. Indian fieldsite, WhatsApp wasn't really popular, however, that changed in the middle of my study. WhatsApp became extremely popular and even took over functions from other media e.g. direct messaging (Facebook messenger), moved to WhatsApp (between friends who knew each other) and often times, WhatsApp...

  • Wonderful...thanks Tash.

  • This is interesting Sergei. Thanks for sharing.

  • You're welcome Susan.

  • Hello Tash, can you please elaborate on Snapchat's original intent...would be helpful in discussions here.

  • Thanks Cristina...these clips arise from a series of unstructured and semi structured interviews (also ensuring spontaneity) and care was taken to ensure that there was no bias in interviewees structuring opinions and suiting it to the researcher's needs. This is also one another aspect of the rigorous ethnography that we followed as a methodology.

  • Many thanks for the question Anastasiya. A very valid question...

    Both your questions are answered in the first few chapters of our book - How the World Changed Social Media...

    Hope this helps.

  • Thanks Rifka. Good reminder to be careful.

  • Thanks Debra and Monique. Most networks on Facebook are mixed and are heterogeneous compositions, while I completely agree about the strategic crafting of the network. We also have evidence of people maintaining multiple profiles just to ensure one network does not mix with another and of course, the kind of network you have also in a way determines what you...

  • Many Thanks for the questions Jonathan.

    1) Our 15 month Ethnography was carried out both offline and, data of this kind is not collected in just one single instance, but rather through a series of observations and interactions with people both online and offline.

    2) Twitter for the lower socio-economic classes symbolized an association with...

  • Thanks Monique/Janet...that's how fast economic and spatial transition in India happens, given that it's a developing economy.

    The impact on the local community has been significant...right from infrastructural development to economic development. Imagine the entire space transform from a small road with trees and fields on both sides to a six lane highway...

  • Hello Tamanna... the statistics you quote of Linkedin is from 2011, the numbers have significantly changed since then...

    A significant change occurred between 2013 and 2014...

  • Thanks Jeremy. Was just wondering about LinkedIn as a platform in itself - isn't it more of white collar workforce driven network? - I understand that this is just the US alone - but still worth noting.

  • Just wondering if Heather Finch's comment (the one just above this trail) on small town vs. large urban cities, might be a reason for Trump's election?

  • Hello Catherine, in week 1 we had scalable sociality as our definition of social media

    Also, one of the most influential (probably slightly dated) definitions of social media can be found here -

  • Thanks Alice. Good observation on e-commerce and Instagram.

  • Thanks Amy. Good observation on Instagram. However, hasn't trolling taken over several other platforms as well? Do you see it as an unintended consequence in platforms such as Youtube/Twitter as well?

  • Great examples - Stack Overflow and Youtube. Thanks Valerie.

  • Thanks Colum. Good observation!

  • Thanks Silvia. The chapters (and concepts) from the book have endnotes and references which would provide you with a comprehensive reference list.

  • Thanks Richard. Glad to know this course was able to contribute to your reflections. I am sure you will enjoy the rest of this course as well.

  • Thanks Liane. Good observation Andii. Thanks for sharing.

  • Thanks Gaynor. Is this due to the names they choose or is this once again culture specific...since certain names in certain cultures are not gender specific?

  • Thanks Alice. I am sure you will enjoy the week on Latin America as well.

  • Thanks Crisvalter. I am sure you will enjoy the week on Latin America as well.

  • Thanks Sónia. Glad that you were able to find similarities with the postings discussed in the video as well as with Antigoni's.

  • Hello Antigoni...glad that you were able to find similarities between postings from the Italian site and postings from your country. Would be nice to know the place you are referring to?

  • Thanks Jim/Andii. In this case, opposition was not direct and was expressed through sarcasm, concern and/or silence.

  • Thanks Erica. I think you touch upon a few interesting areas - paid news/fake news, consent generating news items, personal networks and social news, Algorithm generated content etc. all of which merge to provide the kind of news one witnesses on his/her news feed. Thanks for bringing this up.

  • Thanks Maria. Glad that you were able to make a connection with Brazil. I am sure you will enjoy the week on Latin America.

  • Thanks Siddiqah. The perspective of younger women about social media in a place like Panchagrami varied by the social class that they came from. While young unmarried women in several traditional families (mostly from lower socio-economic families) were more or less barred from using social media, young women from traditional middle class families were allowed...

  • Thanks Maaike. Glad that you enjoyed the video.

  • Thanks Richard.

  • Thanks Gaynor. More about how we did research can be found in this book and our dissemination of research in the respective countries/field sites can be found here

  • Thanks Richard. Really glad that you could make a connection between this place and the scenario in other developing countries. I think you might enjoy the week on China and Latin America as well.

  • Thanks Rosalinde. Glad that you enjoyed it.

  • Well said Magda. Thanks

  • Thanks Anisha. There were several, who used social media for work purposes. But what was interesting was that people used social media during 'working' hours for non-work purposes too. Most categorise social media and form their own opinions of the media they use. There were IT workers who clearly categorised LinkedIn as their only work related media while...

  • Jackie, I am not able to think of a very succinct term for what you ask. Will look into other disciplines like STS, Media Studies and get back to you if I find anything. Thanks.

  • Many thanks for sharing these examples Maria. Appreciate it.

  • Thanks Caroline/Margaret

  • Thanks, Silvia. The methodology was primarily - ethnography (both online and offline). More about methodology can be found in chapter three of this book - How the World Changed Social Media -

  • Thanks, Maria. So, do you feel that people are strategic when they post things on social media? Would really appreciate if you can provide an example...something that you have come across or seen on your own social media profile?

  • Thanks Anthea.

  • Thanks Caroline/Trevor, good point about ads. Was wondering if you also see (not paid for) ads from any of your friends who are also small time entrepreneurs trying to market their products through Facebook?