Elizabeth Manwaring

Elizabeth Manwaring

I am a widow and retired. I am an artist and love singing. I have written a poetry book and a novel based on fact and wish to write a fictional narrative. i have an Open Uni.Hon. Degree on Art History

Location Fairlight. Nr. Hastings. East Sussex

Achievements

Activity

  • I think that is terrible. You should have the best quality and safety in any food, no matter the price.

  • Thank you team for an enjoyable, informative course. I have learnt so much about the food system and the challenges it presents to the expects as well as the consumer. I will be looking at labels and logos in a different way in the future.

  • I do not agree with the last two comments, in fact I'm surprised people think that way. It is not fewer humans we need but the need to have the right kind of balance. The rich nations helping the poor nations. The educated showing the way of farming, health and family issues, etc. so that they can survive.

  • I agree with what has already been said. Price has a lot to do with choice. You can not buy the 'good' range of food if you can't afford it. I'm lucky I can but young people with children have to consider the price first. They perhaps do not consider the information at their disposal. If the food looks wholesome and they know the children will eat it. They...

  • Food labels should be more easier to understand. Perhaps a list beside a product, that informs consumers what each item on the label means. For example, The nutrition value of carbohydrates, The quality and the amounts of ingredients, like salt and fat. The different's in orange juice. etc.

  • I will certainly be looking at labels and logos from now on. It has given be a new interest in food products. I will also be asking more questions, somethings I don't normally do. I 'm interested in animal welfare especially travelling livestock. I believe animals should be slaughtered in their country of origin and not go through the stress of travelling...

  • My box of Weetabix has a 'Food Assured Standards Logo' with a British flag. It is reassuring to know that the logo demonstrates that the Weetabix has met a unique standard of food safety , good for the environment and traceable. I do not usually look at logos but this course has renewed my interest in labelling and logo's, and I'm sure will change my shopping...

  • I cannot think what other guidelines would be useful. The information given and expected, is well covered to help the consumer to make the right chose.
    The logos demonstrate to the consumer that the product is authentic and safe and has been produced in a sustainable ethical way. Perhaps more simple advertising may be useful, that is easier to understand at a...

  • Using the matrix, The tree I would use as top priorities when buying a new product would be. Food safety and quality of life. behavioural freedom and animal welfare.

  • I never thought about meat of less quality before. What does it mean? Are the animals fed less quality food or is it the region or the country it comes from.? I go by the look as well as the label. I like to support British meat as I'm English and believe the process and production is one of the best.

  • I find myself looking at labels now with new interest. On buying fresh vegetables. I was surprised to find the Scottish flag on the cauliflower. I buy local beef as I know the butcher buys his meat from a local farm. but after reading about the UK livestock system, although it's sounds very good, the numbers of livestock slaughtered I found disturbing....

  • More people need to understand how important it is, to know about the impact producing food has on our environment. From food production to food waste. Consumers need more information on labelling, packaging and from the media. Farmers need to keep up to date with research i e efficient use of natural resources, producing safe and nutritious food. We all need...

  • I am unable to use 'Add'. but from what I have read, I have a better understanding about ' sustainability. Where I live I'm able to buy organic food from shops where local farmers provide our food products. These are farmers who care for there animals and who sustain, manage and protect the environment.

  • I'm lucky to live in the country, like so many people where you can buy free range eggs and locally produced meat. The farmers I have known and know, care about their animals and the conservation of the environment. One farmer raises money to buy goats and personally, helps ship them overseas to people who need their milk to survive. I also buy fresh fruit and...

  • I look forward to learning more about food production and about their trustworthiness.

  • Thank you for another informative week. I will certainly look at food labels in a different light.

  • I agree with Yiva. I should study the labels more. I usually trust the products I buy, as I buy them regularly. I it a matter of ‘time’ with me. There is not enough hours in a day and I find labels are long and complicated.

  • I was not able to obtain 'Rate of trust'.

  • When i buy fish, I look on the label to see where it comes from, hoping it is local as i live in Hastings. Eng. When I buy products, i believe them to be trustworthy. I have not had any issues at all.

  • I have not the knowledge to debate on the subject of science research. I trust the information given on nutrition, quality and safety, on products. The different processes, we have learnt about on how our food is produced and the measures of safety, convinces me that the information on the label is trustworthy. ...

  • I find there is so much information on the label, that I become confused. When I buy orange juice, it is one that I have tried and trusted. 100% squeezed, not from concentrate. I also like to buy an orange juice mix. eg. Orange & Mango. The co-op label also has a telephone number on the label for any help needed.

  • I think it is a good idea to have a origin label, indicating where food stuff comes from. I hope we follow the EU guide lines when we come out of the EU.
    It must be a great concern, if someone as an allergy, which is not easily identified. The nutrient value also must be beneficial to health. I like to eat cheese and it is a help to know from the label,...

  • I must admit I have not checked food labels up to now. On learning about them my interest has grown. My health is good so I go by what I see. If it is fresh and looks good, I buy it. Now I know what to look for and I look forward to my next big shop with renewed interest.

  • Thank you Olivia, I will.

  • It is very interesting to learn about the different orange juices and how similar they are and about the process they go through. How labelling is displayed with dates and consumers needs. The safety aspect and nutrition value. The information about storage and ‘best before’ and ‘use-by dates’ were very useful, also the ‘Refrigerator tips’.

  • Thank you for an excellent informative text on nutrition and food safety. I have not come across the words micro and macronutrients before, or studied the value of nutrients. I have taken notes on what foods are better for you to obtain a healthy life. Now that I have been informed, I should make better decisions.

  • Food safety, Freshness and Nutrition.
    I could not obtain ‘Word cloud’

  • To me nutrition and quality mean the same. The quality of the substance orange juice is made from, should obtain the best nutrients to nourish our bodies. I chose my orange juice from it’s label. On the front it said ‘Innocent’ ‘Nothing else but pure fruit juice.’ On the reverse side it states, no salt or fats and high in protein and vitamin C. I do not fully...

  • I buy orange juice for everyday breakfast and for taking medication, as I’m not ford of drinking water. I look forward to finding out the best orange juice you can buy for it’s nutrition quality.

  • Thank you team for a very informative and interesting week. I look forward to next week.

  • Relating to food safety. Supermarkets that have open counters with food on show. I have seen people serving themselves, breathing over the food, to put in containers. I would not consider buying the produce myself in this unsatisfactory condition. The action I would take, to regain my trust, would be to have individual tops on each food item, which the...

  • I rated all three questions the same as I think they are all equally high and as important as each other. I trust my supermarket to supply me with food that is safe. They need to stay in business and to do that they must followed the correct procedures. To produce food that is as perfect that can be. They need to be trustworthy to satisfy their customers and...

  • I do not know of other food crisis than what has already been mentioned below. I heard of complaints, such as sausages being filled with to much bread and fat. Glass put into bottled drinks. And bottled water not coming from the places stated on the labels, which are all unsatisfactory to consumers.

  • I agree, It really opens your eyes.

  • I think the industries response is satisfactory. Reviews and reforms were carried out by the food industry. Independent regulators and enforcement government bodies in the UK and EU actively investigated food crime. I have confidence in the food industry but their is always an element of risk when dealing with the stages of food production and deliberate food...

  • It is good to know that food production in Europe has never been safer. I hope when we leave, we continue to have good management in food safety as we have today. I expect we will have food outbreaks but from what I have learnt on this course I’m sure we will be ready for them.

  • I agree Marilyn, I buy the ‘wonky vegetables, they are always fresh.

  • I already use different coloured chopping boards but only wash my hands once at the beginning of preparing meals. When washing utensils, I leave them to try. I live alone so have a big cooking season and put divided meals in my freezer, to heat when. I need them. I see I have to get the temperature right. I had not thought about it before. I buy fresh...

  • I agree with the students below and would like to add fish.

  • I wonder if any good nutrition value left after all the process the salary has to go through. It could perhaps weaken the taste. I was amazed at all the procedure that went into providing a safe product. There are so many microbiological risks associated with the production. I wonder if the expense of producing it, is worth doing. It is an inexpensive item to...

  • I could not get into the exercise above. There seems to be an error. I found the text on microbiological risk very informative. I shall look on lettuce and ham with a keen eye. I’m quite put off eating meat and shall worry about dairy products and refrigeration temperature. I don’t buy ready-to-eat products, so have no risks there. There is so much to learn...

  • There is a lot of words explaining food safety. I put my trust in the retailer. To sell their food it must encompass all these words.

  • I have confidence in my supermarket. I can see the food is fresh. They need to satisfy the consumer and in doing so must follow the appropriate guidelines of the food control system, from transport to storage. It is in their interest to be trustworthy and provide safe, healthy food. I would be interested to know where some food comes from. Meat for example.

  • I look forward to the coming week, to learn more about the food supply. Meat and Orange drinks were mentioned. I enjoy these every week so I’m eager to learn about them.

  • Thank you for an informative week. I do not buy bragged salary but do buy meat and orang juice. I look forward to learning about them.

  • I did not know that Marilyn. Interesting.

  • I have not give it a lot of thought to where food comes from until now, after being informed by the course. I can see it is important regards to food safety and trust. More information is needed on advertising and labelling so that consumers are more informed and can have confidence in food supply.

  • I completely trust the food system in the UK. I buy fresh food and trust the labelling information on other food products. I do not know anyone who has had food poising in my area. I shop at the supermarket and at my local shops, where I can buy fresh meat, eggs and vegetables so I have no concerns about the food supply.

  • Taste, quality and price comes to mind. I look for Fresh healthy food, presented in an appealing way. I do think farmers should be pair a fair wage or any other outlet the produces food for the market.

  • I would think the Food Authorities would be the first and then the consumer organisations and Food Experts, with the Press and Politicians coming last. We have to rely on the Food authorities to assess and regulate our food to ensure that our food is safe to eat, especially where chicken farms are concerned.

  • We should be able to trust in the food system, when so much is done to create consumer satisfaction. There is so much variety of food from agricultural to fisheries, food and drink manufactures. Etc. We are told that consumer choice can make a difference on the food system, ie Veganism.
    With so many demands on the consumer organisations, I believe we must...

  • I agree with you Marilyn, I too hope we keep in place the standards we are used too. Today, so many things are not what we expect them to be.

  • I enjoy eating fish but eat meat occasionally. I’m put off when I think about the animal and see blood on the meat. I could not be a vegan as I’m not fond of salad and could not give up dairy products.

  • I did not know so much was involved in the process of food production, before it reaches the shelf’s of the supermarket. I shall be looking at the produce, brands and packaging with a different eye. It is very interesting to learn also about processing, packaging, distributing and retail. Thank you team.

  • I did not shop on line until we had the pandemic and as I am elderly and self isolated, I thought it would be a safer idea to shop on line. I normally shop at Morrisons and so ordered from them. I have always trusted their products especially their fresh meat, fish, fruit and vegetables. I know the brands they used so was able to order successfully. I find...

  • I have not come across the asymmetric system before but I put my trust in the regulators and the experts of the food industry to maintain the best standards of food products for consumers. I trust and purchase most of all my food at my local supermarket, where I can rely on the best food and service.

  • I do not buy processed food. I like to buy fresh food, vegetables and fruit. I do not eat meat but enjoy eating fish. I do not look for organic food but look for fresh food. I usually cook my own puddings but enjoy ice cream with fresh fruit. I do not like home fried food but love fish and chips at the coast. I live near Hastings. I like food to be worth the...

  • I was brought up on a farm and wonder why our farmers do not produce more for our country. We did it during the war, why not now. I am retired and there is a lot of food on the market I'm not familiar with. I would like to know about the different food in our market today, especially the verity of food grown abroad.

  • I look forward to taking part in this course and hope to value food more, not only for the nutrition value but how to read and understand food labels.

  • I look forward to an informative week. I do not usually read labels, etc. If the food looks fresh I just buy it. I hope to stimulate my interest in the value of the food I eat.

  • Hello everyone. I like to buy local flour for bread making. It is strong fine flour that makes perfect bread. I can trust it to make a perfect loaf every time I use it. It's nutrition value is good from the list on the food label and it''s ideal for bread-making machines.

  • I enjoyed the course. It was very informative. I could understand the articles but felt there was a lot take in and felt they were too long. It would have been better for me, if the course was spread over three weeks. Thank you team. I look forward to my next course with FutureLearn.

  • To me consumer psychology has not changed. Consumer need led to the production of goods. Purchasing behaviour changed as needs changed, as did the market changed to suit those needs. Also marketing influenced the consumer to purchase produce. The result was a marketing mix.

  • I enjoyed the course and have learnt there is a lot more to marketing than I thought. Thank you team.

  • Product: An effective carpet and upholstery cleaner.
    Target: People with young children and pets or anyone in need of achieving good result.
    Advertising/Product positioning: To place adverts and products where there could be a potential market. To encourage people to purchase the product. Supermarkets, on-line, posters on stations, magazines and local...

  • I eat too much chocolate and biscuits, so 'McVitie's Jaffa Cakes' springs to mind. They are for me two in one. I can enjoy both chocolate and biscuit in one. The Jaffa's are also a nice size and not messy to eat. The packaging is bright and the design makes the product tempting. It also holds the right amount of Jaffa's and the price is right. They are a good...

  • Marketing segmentation is useful to target consumers and research on particular consumer needs.

  • The bar is targeted at at heath conscious people of all ages. Demographic/profile. The pink colour wrapping would appeal to professional ladies of mothers of any age as well as for men. Behavioural/Psychographic. It is small and easy to put in your pocket, handbag or lunchbox. It can be eaten between meals or with a meal or used as a diet aid.
    Geographic....

  • I think Toyota advertising is based on stereotypes and what each ethnicity is seen as by the company, without causing any offence to any culture. Doing extensive market research in order to reach their targets.

  • Both Adam Smith view and the present day consumer oriented marketing focus on consumer needs.

  • Marketing is built on research. Finding out where the hot spots are. Different areas may need a different approach. Strategy and communication are necessary. It is difficult when dealing with such a personal issue. The elderly may have been smoking all their lives and the young are influenced by fashion and their peers. Advertising I believe, is not enough to...

  • Marketing is research and observation. Finding out what the customer needs are and producing a product that is of good quality and affordable to satisfy the market they are serving..

  • To learning more about marketing strategy, especially oriented marketing. I have always been interested in the 'Far East'. their cloths and food.

  • Consumer psychology is the study and process of consumer behaviour. To gain an understanding of why consumers choose to buy certain products and different brands.

  • I found the plan of Howard and Sketh quite difficult at first but managed to obtain some useful information from it. I came to realise how different consumers behave, through having learnt more about the psychology involved. I also found marketing ideas of how to attract buyers interesting.

  • Thank you. I have enjoyed this week and look forward to learning more about consumer behaviour and psychology.

  • I found this task of posting a link too difficult. Howard and Sheth diagram is one of consumer decision making, and focuses on the best buying behaviour of consumer decision making.

  • It seems like a matter of trail and error. You have to try different brands before you can make a preference for one or the other. If a product has been well promoted, the consumer may be temped to try the product first before any other. You can not always go by price. Sometimes you can be disappointed by an expensive item. One needs information and...

  • I believe the consumer is mostly rational but it all depends on the circumstances. I personally do not like shopping. I seem to buy clothes i like when buying them but when I come to wear them, I do not like them very much. I do not look for brands but buy fresh food, which I like. I believe I am irrational as well as rational.

  • Buying a car from the same organisation with whom I have dealt with for many years. I like their make, design and service. I had a particular car in mind but when I came to buy one, I was shown a different design with extra features and as there was not a huge price difference I purchase it. I must say I am not disappointed with my new car although the price...

  • I agree that product placement is an effective way to advertise goods but I personal do not like the idea of products coming into our soap programmes. I think it is an intrusion but of course it is a perfect opportunity for marketing goods, if you are lucky enough to advertise on them.

  • It is interesting what went into advertising consumer goods.The conditioning, predicting and controlling behaviour and the influence on spending. I shall look on adverts in a different light in the future.

  • Freuds theory was that human behaviour could be understood through instinctive unconscious behaviour. When it comes to advertising, one could
    manipulate peoples behaviour by appealing to their desires. As shown with the lady with a cigarette. It is not only a symbol of empowerment but freedom and a new fashion for feminism..

  • Very informative. I did not realise that the study of consumer psychology went so for back in our history.

  • This advertisement has been chosen for a certain market so may not be completely non-rational. The glove must be of a high stranded to be advertised in the way It is, depicting a 'high class ' lady.' A glove of obvious quality to enhance her appearance. The advert would not appeal to someone of less means to be able to afford them.

  • Consumer psychology is our mind telling us what to buy and behaviour is acting upon it.

  • Thank you. I think the influences in our childhood has a great bearing on our outlook and choices.

  • One needs to research, to find the right kind of customer for ones product, also to find what the consumer is looking for. Customer behaviour and psychology helps you to make the right decisions.

  • I like to make notes off line on my note pad. i put them in a file with my on-line certificates. when i'm lucky enough to obtain one. Doing the courses has become a hobby. They are so informative and enjoyable.

  • Hello Evie and everyone. I'm looking forward to taking part in this course and reading other peoples comments.

  • Hello. I'm a retired art teacher but interested in psychology and how humans differ. i look forward to this course on consumer behaviour and psycho;ogy.

  • Hello everyone. I wondered why we are so different when it comes to making decisions about buying food and other products. Why we favour a particular shop. What influences our choice.

  • Very interesting. I look forward to learning more.

  • Very informative.

  • Very helpful and informative.

  • Oh dear, as a retired person I'm hoping things will become more clearer, as I'm so interested in how the body works.

  • Hello team. I'm looking forward to starting the course.

  • Hello everyone. I am retired but have always been interested in how our bodies work. Doing these courses is a hobby of mine. They are so interesting and informative. I look forward to taking part in the comments.

  • Well I Never !!!

  • Thank you, but I'm sorry I am not able to study at the moment.