APURVA SINGHAI
I enjoy learning new things. Branding and consumer research is my area of interest. I love reading. The most beautiful book is Dao De Jing.
I want to collaborate with passionate people.
Location Mumbai
Activity
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Yes Kavitha that's what I hope for.
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@RosalieSchultz thank you very much
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Community
Heart- As there is strong role of religious values in India, we can draw a parallel highlighting the contradictory behavior of worshiping goddesses and not raising a voice against domestic abuse. ( Protecting a woman from domestic abuse could be linked to ' real worship of goddesses')
Head- A very local campaign where communities are exposed to... -
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Home is the safest place in the world. However, for many women, home is the most dangerous place. For them, home is the place where they are beaten black and blue by their husbands. For them, home is the place where they are mentally tortured everyday.
Lata, a 40 years old woman says, " I remember when my husband took a vow to protect and care for me....
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in these storytelling examples, I noticed the following-
1) Vulnerability- Both the speakers openly talked about personal vulnerability as well as others vulnerability in the face of an issue to make them more human and less of a super human. This vulnerability acted as a connecting point with the listeners.
2) Visceral- The way both the speakers described... -
I am not sure if the modern initiatives have a strong identity as compared to old campaign to end slavery. That visual of an African man on the badge was so powerful along-with the quote. We require an equivalent of that.
I have come across documentaries highlighting modern day slavery but not sure about their reach.
Online petitions for stringent...
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Thanks for slavery abolition article. Amazing read. Full of actionable insights
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What really helped me is understanding spheres of influence. It helps me in segmenting various actors involved based on their roles and accordingly devising strategies to bring them on the right path where I can realize my objective of ' making domestic abuse' thing of the past.
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Partnerships with televisions ( a collaboration where a channel like Star Parivar or Colors channel) can publicize the cause by engaging their existing viewers).
Partnering with women lawyers who can play an active role in reaching the concerned authorities through official means.
Partnering with international organizations associated with politicians...
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Undecided- Empowered women of the society who have not raised their voice against domestic violence inflicted upon other women.
Influencing strategy- Women march to help the sisters, facebook tactic where for 2-3 days all the participating women will change their profile pic to raise awareness about domestic violence. Also, these women must be treated like... -
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Blockers- The mindset of immediate and extended family members who might discourage women from lodging a complain against the husband because of this belief that marriage is divine and therefore should be preserved at any cost. ( high influence)
Influencing strategy for this blocker- Using a local influencer who is well respected in the community to frame the... -
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Blockers- The mindset of immediate and extended family members who might discourage women from lodging a complain against the husband because of this belief that marriage is divine and therefore should be preserved at any cost.
Influencing strategy for this blocker- Using a local influencer who is well respected in the community to frame the conversation... -
APURVA SINGHAI replied to Janie Smit
Will be interesting to know what sort of socioeconomic changes.
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APURVA SINGHAI replied to John Hierro
Agree. Is it possible to throw a light on what kind of people will be against your cause?
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Sphere of control- Poster campaign to raise awareness about the issue, existing tie ups with partners or other NGOs, Digital platforms
Sphere of influence- Ministry of women affairs, Local NGOs working with other issues related to women, Local media, Women parliamentarian
Sphere of concern- Local cops and legal departments, Family members and neighbors...
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Characteristics that I am strong in - Able to connect with people, being creative and spiritual.
Weak- I often wonder how will I react if my life is in danger. This feeling of insecurity stops me from going on the path of making change. -
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The most important characteristic of a changemaker is to understand the nature of mind. The role of the mind is to always put you in inner conflict. When things are rough, this mind might ask you to give up instead of going on. The mind might tell you that you are losing your face and whatever you are doing is amounting to nothing. it might tell you that...
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I witnessed how a slum area transformed itself from a dirty place to a clean place. It was when everyone decided to come together and keep their surroundings clean. Earlier, they were relying on municipal to do all the cleaning which never happened but then when they took the collective responsibility for cleanliness, that's when they overturned the way people...
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I got an overview of system thinking but not sure if I am equipped enough to apply it. What will really help is atleast 2 case studies showing system thinking. Or a sample video where Oxfam team members are shown discussing a problem using system thinking approach. one of the challenges that I am facing is where to start and how to proceed to apply system...
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Domestic violence in India
Invisible power is at play in the form of society's unconscious belief that its okay for a husband to beat his wife because wife is husband's property. Also, this stigma of women being abandoned by a husband if she takes an action. Even relatives discourage women to seek action as it might havoc their marriage which is seen to be... -
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I feel powerful when I am having the right skills to work over something. I would like to improve my power over others in a positive way. Sometimes people have agendas which are more selfish and I would like to learn how to develop the power to deal with such people.
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Power is the ability to influence and make things happen.
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@KristyM You are right, it will be a challenge. In India, we have local government health groups that interact with these women and maybe they could become a conduit.
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@SandraBruceParker thanks. I hope this course gives confidence to all of us to pursue such goals.
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thanks,got it.
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@GrahamGillions I agree that countries should become more welcoming towards migrants. But, then we can't discount the other view as well which do not support welcoming all migrants because they are concerned about their safety and long term impact on their country. Their biggest fear is that these migrants might start exerting a negative power. The challenge...
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APURVA SINGHAI replied to Emma Bourne
I totally would like to live in world where everyone has the right to basic nutrition. But then something also pops in my mind. Will people keep on reproducing because they know that they have access to nutrition and thereby this positive change would create a bigger problem ( large population sucking the resources). There has to be some personal...
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In India, domestic violence is widely prevalent. Often, women think that's their fate or the society has told them that it's okay for husband to beat them. Mostly, these cases are not reported because of women's lack of knowledge about what could be done, lack of seriousness among the cops to take up such cases and also these women feel that they will land up...
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It will be good if you can explain the framework with atleast one example. In the video, there is something about global warming but its not very clear.
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APURVA SINGHAI replied to APURVA SINGHAI
@GeoffreyAbbott I wish you could have an extra session on how to initiate one's boss or top mgmt into coaching culture as a middle mgmt person? Do we need to build some presentation deck? Is there a way to put an email stressing the need for it? I think we should not make an assumption that people are so receptive to coaching based culture and so we need to...
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Now, I have this awareness that there is a style of leadership which is so human and which doesn't crush my soul. Working with coaching framework will make my worklife less of a battle .
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The process is more human now------no more just a focus on bottomline but a way to increase self awareness which further helps in enhancing performance
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My boss is stuck in his old ways. They think command is the right way to do things. Command style of leadership makes him feel powerful and as per him get things done fast. I am not even sure if my boss is even aware of coaching frame of mind.
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As Jas , I will play the role of personal and professional developer- outcome focus. This way, I will be able to understand Derrick aspirations and then help tie those aspirations with the organization goals. Following it, I will play the role of (organizational , contextual GPS and translator). This will help Derrick understand what competencies he need to...
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At present, I am playing the role of cognitive mentor. Where I coach my team about best practices, their current approach to work and how they should keep questioning their answers. Where I really need to work is the other types of mentor roles. Till now, I haven't thought much about it but now onward, I will start practicing these roles as well,
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1) How to make a case for eFIRE in my organization if I am at the middle management with not much authority?
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Hi. I am Apurva . I have 8 years of experience in branding and consumer research. interested to know how analytics can help me understand the data aspect of marketing and how to apply it.
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Very interesting modules
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This is to add to my chosen brand tourist destinagion Pachmadi for which the brand idea is ' the best meditation for your mind'.
Presence- brand pachmadi must release list of top 10 eco friendly cities.
Brand Pachmadi could sponsor environment research. -
Hi Mark. The place exists. But I developed the ideas for this brand. So what you read here might not match ur expectations. Place is beautiful.
But i guess my brand idea is working. -
I like it.....lets start it :)
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Often in qualitative research, we do the personification of brands. For example what if coca cola were a person?
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I havent read fiction much but the protagoist in ' curious incident of the dog in night time'.
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Buddha said nothing is permanent and so the self. Nothing you can hold on and so the need to go beyond self, beyond thought structures and beyond words.
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I am curious to kniw if it can be used in qualitative research.
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Introduction pulled me in.
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Brand purpose resonated most.
Now I will like to see more practical case studies for each section that we discussed.
Also more examples for brand projects. -
APURVA SINGHAI replied to Lorretta Rollinson
Lets agree to disagree. Whats the problem if any agency wants to share their practices and knowledge? Infact we should question those agencies who hoard their knowledge and dont share it.
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What is the role of behavioral science in branding?
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Digital brands are new. Just like traditional brands, they need to develop their brands holistically using one of the three P's or combination. But as they are tech dependent, they need to be more agile in keeping and upgrading their commitment to their consumer while being guided by a large purpose.
If they have new ambitions, they need to create a... -
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I can see now
Anyways, I think, the basic principles for brands will remain same whether its east or west. However a different set of valued could emerge inspired by eastern philosophy like taoism -
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When i buy clothes, i dont stick to any brand. I buy if i like the design or style. Infact malls further act as catalyst for me to choose and pick. I switch mercilessly based on what appeals to my senses in terms of design and style quotient.
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Brand- Pachmadi
Brand idea- The best meditation for your mind
Offer: Hill station..During British rule, british troop use to come here to regain not only physical health but most importantly mental health.It helped them feel centred in a foreign land. The place exposed them to plentiful fresh air, beautiful surroundings. The magic of Pachmadi continues till... -
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Three things that are driving change- information tech, deregulation of markets and globalization.
Employees are the living, walking brand ambassadors and brand enablers who carry brand to the external brand.
When brand gets stuck in its past and refuse to adapt. -
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Brand becomes an enabling factor in driving its employee in an unified way as well as developing unified experience and memories for the visitors. And thats how it makes money
Its a cause because it has the single powerful purpose driven which drives and motivates the employees.
The most important word in cause statement is society changing stories that...
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There is this core product and extended product. Brand idea helps in creating extended products which seamlessly fit with the core and reinforce the brand idea.
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As we have seen earlier that people consume signs. Brands create signs that connect with people.
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Brands become a lighthouse which guides the trajectory of other decisions
What could be added
1) how do brand led companies sometimes lose their way?
2) how brand led companies can sustain their aura?
3) how brand led companies innovate? -
Brand Pachmadi
The best meditation for your mind
Interactive- booths installation in busy cities.As you enter these booths, you are immersed in the beauty and sounds of pachmadi creating a sort of meditative feeling. -
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1)I completely loved that butterfly model to create brand purpose.
2) Great learning inAligning the brand identity with brand purpose.
3) Underdstanding the triggers for brand projects.
Its been an amazing journey. -
My brand was a hill station called Pachmadi. Brand idea was that this place is the best meditation your ever chattering brain can get.
Brand identity
Logo- design representing brain with alpha wave.
Website- lot of white space with blue streaks and chirping birds. -
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Every touchpoint should converge to reinforce brand purpose.
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Excellent......
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Brand- pachmadi hill station
People- corporate employees
What's wrong with world- our mind is monkey mind. It is never still. Technology is aggravating it. People are trying but failing in their attempt to meditate. Mind never rests
Why is our brand special- It is still unexplored non touristy hill station. Quite peaceful and the only noise is of... -
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How would you create a purpose for fashion brand using these questions?
How would you create purpose for " tea brand" using this model?
What exactly will be the questions? -
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Lets try launching a jeans brand using this principle
How will define " whats wrong in the world of----------" -
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I think the beauty of this model is that its simple.
Do you create purpose taking competitors into account? If not, how you make sure that your purpose is not cliched? -
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Its fantastic. Being a brand strategist, it helps me think clearly.
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I am not sure if such collaboration is useful for the image of luxury brands. It is tempting but takes off that aura of luxury.
