Mukta Chaitanya

MC

Cyber Journalist, Social Media Researcher and Digital Well-Being Trainer

Location Pune, Maharashtra, India

Achievements

Activity

  • 1. Research Questions: I would like to know the type of complaints. age, gender and demography of the the customers.
    2. Participants: Gender, Demography, time they visit for shopping, with whom the come, how they transport is missing
    3. Why there is 10 days gap btw recruitment and start of the research? can we reduce it with a day or two, to make it more...

  • by establishing stakeholders map.

  • user research is a life long process. there is no instance where you do not need UR or UXR

  • Many times businesses are not ready to accept the change. with the world changing around user needs and perception may change as well.
    In this case, one must give the reality check to the business owners or managers. Consumers are constantly changing, attitudes change with the generation. one must understand the contemporary changing user graph.

  • Why people use a specific social media platform and when they change their loyalty towards it. could be an interesting topic.

  • This is so interesting!

  • One can create no screen zones in office and home. like in office its cafeteria and at home its bed room, bathroom and dinning table.

    I practice No Screen Day regularly. It help me to get away from digital world for a day. It give me space to think beyond virtual world. In my personal experience we have plenty of time in hand but online space practically...

  • Very important information. But there are other ways of trolls also. I feels this course should address them as well. and also the Psychology of a troll.

  • So true!!

  • Mukta Chaitanya made a comment

    Gamification of social media is a very new angle to this topic and its really interesting one.
    After Pandemic we all are living in a hybrid lifestyle and gamification is part of that. Yes, It has positive and negative impacts. Like people share their fake, twisted reality on social media to gain brawny points but this may lead them eventually to self doubt,...

  • This is so true!

  • There is nothing called real you. Everyone of us are multiple us in a different way. yes, digital identities impact our personal wellbeing, the way we think. If there is major difference btw real and digital self then a person may get confused about which identity to follow. and it may impact his digital wellbeing.

  • This is really interesting. Yes, One can cultivate and curate his/her personality and identity as he/she wants. That's a beauty of this medium and threat as well.

  • Mukta Chaitanya made a comment

    No I don't have FOMO

    Yes, but I know people who are constantly visiting Social Media and restless about not knowing certain gossip or trend.

    I think FOMO is a very basic human nature and tendency. It just amplifies after digitalization. The phenomena is not new but the name coined for it is new and that's why we feel this is a new behavioral treat. ...

  • So ture!

  • Being a Journalist, We always asked Who? What? When? Where? How? Why?
    But media illiteracy makes it difficult for common consumer to understand what is true and what is fake.

  • 1. Yes, I always use digital well being features and they are usefull some times. In a few insidents I cheat the features as well. So I fell, digital well being feautres only work better if you are truthful while using them.
    2. The impact of technology on well-being depends on how it is designed, developed, and used. While technology has the potential to...

  • My prediction about my screen time is around 4 to 5 hrs per day. It includes posting content on social media, watching reels, learning and on OTT platforms.

  • yes

  • I agree.

  • Being a Social Media Researcher and Journalist I've joined the course to get a better outlook and understanding the world around us. Post Corona Pandemic we are living in a hybrid world. Live online and offline simultaneously has created multiple psychosocial and behavioral issues. Digital Well-being and Digital Balance is the key to survive in this hybrid...

  • I am a cyber Journalist and Social Media Researcher. Look forward to learn and understand new perspectives of the subject through this course.

  • Unable to read Google spreadsheet. :( I will try after some time again.

  • Very Interesting.....

  • I use hashtags very often. sometimes I am following that particular one, other times I want to say something in regard with a situation, person, place..anything and everything. currently I am writing on Indian rain. using #पावसाशीगप्पा means, talking to the rain...and getting very good response to it.

  • I am late, but all info very valuable !! Thanks.

  • Very interesting, absolutely new to me...
    I enjoyed a lot !! Thanks....It will definitely very useful for me.

  • Done...good one !!

  • Wow. Done. Thanks....Its interesting!!

  • Done !!

  • Kashmir and Politicization of each and everything in my country..these two subjects I am interested in.

  • Twitter is very much public. I guess marketing companies and political parties already using data from twitter to analyse their concern subjects. else, when you are on social platform and your privacy setting is 'PUBLIC' then what is are saying, posting and sharing is there for everyone and public. If anyone want to have a conversation to limited area should...

  • I think there is nothing private on SM. Unless one put some privacy setting everything is public. You don't have any control over what people share, copy or download on their desk top and mobile phones.

  • Very interesting!!

  • It can be if use wisely. It can be also use to harm society or a sector in a society. sharp swords have to sides. so do SM. but yes, Arab spring, white lily revolution, rise of Modi and BJP in India are definitely examples where SM played very crucial role.

    But then there are people who doesn't have great access to these technologies and SM. For them...

  • There are multiple issues and patterns. Like, #kashmirunrest, #sultan, #aflyingjaat, #talktoAK etc...on Twitter !! There are different issues and conversations going on Facebook. They are mostly related to self promoting and image building. There are few differences across the platforms. I think it is due to structure and features of every platform.

  • It is a good tool to filter and segregate topics and follow trends.

  • I am interested in understanding political issues, advertising and gander issues. As its minimal and straight many times it is hard to understand between the lines. I am looking forward to understand that between the line material.

  • Great!! looking forward...!!

  • I agree. Twitter is something, where you just speak your mind. That's it. The platform is not very sociable place, due to its pattern and structure. In India Twitter is by a certain class only, where as FB and whatsapp are social medium for masses.

  • People from higher caste shame people from lower caste and lower caste shame upper caste; indirectly, by using their surnames or different indicators for caste...(It is not that only higher caste shame lower caste, it works both ways..)

    Not really on twitter in big way...mostly on FB and whatsapp. For eg, people from certain caste will have a group on FB...

  • I will definitely follow the blog and book. :)

  • Thank you so much for this wonderful journey!

    It was fascinating to learn about China, Trinidad, Chili, Brazil and so on....such a great value addition. SM is different for different people. As a journalist I am always very curious to understand why people post, what they post!! For the first time I am attending an online course...and it was amazing and...

  • New technologies and SM expand our horizons, it give us different kind of liberty. It has not changed what it is to be being human!!
    I agree with the Theory of Attainment! That makes us HUMAN!!

  • I would like to add something, In India, there are so many people (in urban and rural India) who does not have any access to these technologies and there usage. People still stand in the line for hours to get a railway or bus ticket. Or go to the bank for their daily transactions. But then things are changing fast. People are adapting to new things. Even...

  • Very well said !!
    The world has changed the SM. And SM has changed the way we communicate. So, the content is important not the platform.

  • 1. Yes there is difference, (how people show and present themselves online and offline) though there are few who are same in both the worlds. People appear more pretentious.

    2. Anyone and everyone who post photo online, wants to look good...So mostly people share their best photos, in best look. They may not be that perfect offline all the time. Association...

  • Yes...

  • yes, What i was saying was in the above topic references. Not in general.

  • Within my contacts on SM, I observe, there are patterns, There are repetitions- in political comment, posts related to civic behavior, religion, value system, food etc. But then its obvious I feel. Everyone who writes or posts on SM, he/she is speaking his/her mind, likes/dislikes, believes and perception.

  • Maharashtra, where I live was facing dearth for last two years, people from rural Maharashtra used to post photographs of barren land, and dying crops. Now when its heavy raining all over Maharashtra and rivers are flooding, land is under water, there is a tsunami of photographs of waterfalls, greenery and flood affected area on whatsApps. (FB and Instagram is...

  • I feel, in bits and pieces world is similar every where......

  • In my sphere there are no such specific words, but surnames reflect caste and religion. So targeting someone by their surname to indicate their caste is very common. Actually targeting or dishonoring few castes or caste targeting comments on certain castes are criminal actions by law in India, but then people find ways to target each other on SM by not getting...

  • India is an upwardly mobile society, so the caste system reflects on SM as in real life. Food, clothing, travelling, holidays in foreign countries or in exotic locations are few key issues which seem to reflect higher status groups trying to retain their distance from lower status groups. It does exist. Some times very boldly, sometimes subtle. Normally higher...

  • Work place photos are very common, so do show-off photos. I guess in India, it is mix of everything.

  • Does it really mean inequality and discrimination? After all SM gives me the freedom to choose my friends ! To whom and why I really want to connect !! And on SM there is always a reason why somebody choose someone to be his/her friend!! there is always an agenda, believe it or not !!

  • Yes, definitely. Otherwise also this Gentleman was an ugly person, but on social media he is absolutely different and he creates totally different image of himself through SM. So when we got to know about it, through SM, we were shocked. It was hard to digest!!
    It’s easy to create an image on SM; it’s hard to create it in real life. That's why, I feel, many...

  • Social and economical inequality which exist in society reflects in SM as well. In a way it gives a new tool, by which people can hit each other without facing in reality. Its easy, so increases inequality. Sometime I feel, SM is this fascinating game (behavior game..) that everyone is playing. Because, there are people who endorse and support equality online...

  • I am speechless. World is so different for everyone !! I am looking forward to study content than platform. definitely.

  • Connected never disconnect..that's reality !!

  • Interesting....being Human

  • Mukta Chaitanya made a comment

    1) Brexit: why Britain left the EU, explained with a simple cartoon : This link was shared by one of my contact and I feel its simple animation way to explain and educate.
    http://www.vox.com/2016/6/24/12025514/brexit-cartoon
    or few bolgs share by my another contact are very educational and useful.
    http://www.marklynas.org/2016/06/a-plea-to-greenpeace/
    2)...

  • It was amazing learning about China!! There were so many new things. There were son many issues which trigger me to compare usage of SM around me. Thank you so much for taking us to the different world of SM.

  • Privacy is very different to different people. It even changes from door to door. Some people find closing their rooms door very private and natural, others feel its rude and self centered. But then its how you think and how your surrounding reacts to your behavior. And these both patterns exit in India. In India, with its diversity of culture, religion,...

  • Its Rural china, as using SM is a family thing....

  • I don't like targeted ads. They are everywhere. On SM. On various Apps. At times they are also annoying. I generally ignore them. Never click on them, as back of my mind, I connect may of them with viruses and prefer not to get trapped.

    Yes, even if I feel so, SM is useful for business...but then how much it is useful to convert business directly and how...

  • Social Media is definitely a business tool. People use SM to promote their films, for booking of theater show, all sort of brands use social media to announce there upcoming products and discounts. But then in comparison ti china, its an indirect way. We do not actually transfer money through SM.

    But Then I think people are experimenting with SM as well....

  • I do not have great exposure to this issue, but i think yes it is changing. And off course, as said in the above article,for uneducated, less educated and uninformed parents use of computer by their children itself is very positive sign. And they associate it to the growth and development. I observe this in migrated rural parents in particularly. I think...

  • That's interesting !! Do you think, becoming friendly with the teachers on SM, creates any other issues?

  • The effect of social media on education is contentious issue coz'
    Its very time consuming, parents does not have any control over what their children are doing on SM, so may be they do not feel secured about it. Other issues like, online dating, pornography, sexting bother them a lot and they fell SM is useless for education.

    I think social media can and...

  • Thank you for taking us to totally new world of SM users !! Its really very interesting for me to understand and relate it to people around.

  • Conditions are pretty similar here in India as well. People from rural Maharashtra and Uttarpradesh, Bihar, Bangladesh who migrated to Mumbai or Pune or any other city may relate SM to better life. To modernity. But then SM used for both things. To feel and show the modernity as well as to preserve and present traditional values to the world.

  • 'Life outside the mobile phone is unbearable...'- so much true to that every individual in the world who try to find himself in the little smart box !!

    When I shifted my base to Pune (a metro city in Maharashtra, India) from Nashik, (smaller city than Pune) not exactly my use of SM has changed but yes, after coming to Pune and starting new life I use SM to...

  • people taking selfie and uploading it on FB. People even updating their whereabouts and feeling on SM during wari. I took lots of pictures where young men taking selfie while walking with palakhi.

    Is there any way I can upload these photos in my comment box. So that everybody can see it.
    This year, wari was on tweeter as well. To get a details idea click...

  • Yes, New technology and media is very much traditional. In my area, whenever there is any festival, whatsApp is loaded with msges regarding that festival. people choose to msg each other than visiting on festive days. Visiting is restricted only to close family and friends. other than that, greeting is all about msging a person online.
    Even at the time of...

  • Very much applicable to non Chinese context. For QQ here people use whatsAPP and for Wechat FB. Many of my young friends do not add relatives not even cousins to their FB circles and who add cousins there is this unspoken understanding within them that they will not speak or pass on any information from SM to their parents. Mutual benefits are there so, no...

  • Yes it is a useful concept. people should have multiple choices. making a judgement about the choice is absolutely depend upon social networking habits of that particular community. one cannot generalize it. I use multiple platforms but no one commented on my choice yet. neither I commented on anybodies. In India people mostly use Fb, whatsApp, tweeter!! So I...

  • ....Really very interesting.

  • 'Shake' is so new...which don't think we have in our smart phones...But then that is encroachment to the privacy...
    and these platforms are more sophisticated, look wise interesting !!
    People may used to get hooked to it...
    Do Chinese users have any idea whats going on outside their walls?

  • Increased inequality @ 2 level.
    first, btw rural and industrial china
    second, btw world and china !!

  • This week gonna be interesting. In India, we mostly use, FB, WhatsApp, Tweeter, Wechat...I guess in Dubai also they have some restrictions over internet access.

    Let's find out more about China !!

  • Mukta Chaitanya made a comment

    Task 1
    Sample A:
    1. No political comments at all. Tagged in few posts.
    2. Likes: 101
    3. Nothing new from offline.

    Sample B:
    1. Political jokes and meme
    2. Likes: 50 (Coz', they are funny and entertaining.)
    3. Nothing new from offline.

    Sample C:
    1. Political Cartoons by himself
    2. Likes: 80 + (Funny, sarcastic)
    3. Nothing new from...

  • It is really very interesting and insightful. It is relativism after all !! :)

  • FB was always intended to connect people. To share what is there in your mind. It’s a tool to express yourself. Unintended use is,
    To pretend,
    To spread false information,
    To create fake identities
    To promote
    To suppress and dominate
    Why?
    Because its human tendency to use any platform as per convenience.
    When I started using FB I was very fond...

  • In my friend list, women do not talk about alcohol. It’s not socially acceptable. Even if they consume it offline, they prefer not to talk about it online. Women mostly post about their work place, political views, family, parenting and food they cook, fashion. Apart from this, holiday time posts are a hit!!
    Men generally post or comment on political issues,...

  • This could be the picture in any conservative male dominated family and society!! Partially true everywhere. I don't think it is specific to Muslim Community. In India, we still face many cases of honor killing and restricting young girl’s movements by their parents.

  • There are many common points in Mardin and India, Particularly when it comes to love life and relationships issues.
    Interesting one !!

  • In my region, and my sphere men and women both talk about food, family and politics. Women of all age are more into posting selfies, and men into meme and groupies.
    As far as their online behavioral pattern goes, I feel, everybody on SM manipulate their presence and persona. There is clear difference btw real and virtual. Special men. It’s a male dominated...

  • In my region and circle SM is a new open public sphere for debate. People talk, discuss, debate and fight over politics on SM, but mainly about, state-national-international issues, not local once. Even if they wanted to discuss local issues they never use leader or party names. It’s very indirect and conservative when it comes to local politics.

    NO, my...

  • Very Interesting Video. Yes I always observe that people do not prefer to speak about local politics on SM. They generally posts about state level, national or international politics.
    I guess posting jokes and political satires on SM is easiest way to express you’re feeling about certain political issue and without hurting any bodies’ sentiments and ego....

  • Yes, economic class, gender, religion, caste and ideologies influences the genres of political posting a lot. Indian politics is always a caste and religion based politics. Being most culturally diverse community caste based politics was and is very much part of Indian politics. And after the rise of social media, it has become more aggressive.

  • At that time Newspapers were the only medium people could access to read about current issues and what their great leaders were addressing. So there is this sense of believing in newspaper that still exist. Masses have strong feeling about it....like, whatever is written is true. This psycho of masses works when it comes to politics and related campaigns or...

  • I feel,
    1) Mobilization of forces of resistance against regimes such as in the Arab Spring.
    2) The speed at which politics is done (as suggested by the article in the previous step).
    3) The micro politics of power in everyday life such as in the family or workplace.
    4) Political/election campaigns conducted through social media.
    These four are elements...

  • The role of SM in Indian politics is massive. Our current BJP govt. had used SM for their election campaign brilliantly. They make believe certain things to the masses by using SM in all its capacity and results are, BJP lead the country.

    I am sharing two interesting articles here.
    One, by Adman, Piyush pandey, who was brain behind MODI campaign in India....

  • The power lies with the platform or the user? - tricky one !! like, hen first or her egg!!

  • I think in India, the use of FB differ every 20 kilometers!! In Maharashtra after every 25 to 30 kilometers language or the dialect/accent of the same language changes, so do social structure, cultural believes, caste system and politics. And all these factors do influence the way people use SM here.

  • Wow...while watching this video, I find very Indianess in it. Even if people are far away from my land, and I don't understand the language, what connect me is the way they use Facebook, the way they speak about Football...(we here, all the time talk about cricket..) and yes the beauty of the place and people !! :)

  • Interesting !!

  • Mukta Chaitanya made a comment

    SM has played a very IMP role in India Politics, looking forward!!

  • According to my samples.
    A. As a sculpture his posts are more visual, with minimal use of text. Shares meme now and then. Work related posts on FB and personal or poetry on WhatsApp. Shares selfies and groupies a lot.
    B. Is a meme person. Shares meme all the time, related to subjects like motherhood, philosophy, sports and cartoons. Not a selfie person.
    C....