Mukta Chaitanya


Cyber Journalist, Social Media Researcher and Digital Well-Being Trainer

Location Pune, Maharashtra, India



  • 1. Research Questions: I would like to know the type of complaints. age, gender and demography of the the customers.
    2. Participants: Gender, Demography, time they visit for shopping, with whom the come, how they transport is missing
    3. Why there is 10 days gap btw recruitment and start of the research? can we reduce it with a day or two, to make it more...

  • by establishing stakeholders map.

  • user research is a life long process. there is no instance where you do not need UR or UXR

  • Many times businesses are not ready to accept the change. with the world changing around user needs and perception may change as well.
    In this case, one must give the reality check to the business owners or managers. Consumers are constantly changing, attitudes change with the generation. one must understand the contemporary changing user graph.

  • Why people use a specific social media platform and when they change their loyalty towards it. could be an interesting topic.

  • This is so interesting!

  • One can create no screen zones in office and home. like in office its cafeteria and at home its bed room, bathroom and dinning table.

    I practice No Screen Day regularly. It help me to get away from digital world for a day. It give me space to think beyond virtual world. In my personal experience we have plenty of time in hand but online space practically...

  • Very important information. But there are other ways of trolls also. I feels this course should address them as well. and also the Psychology of a troll.

  • So true!!

  • Mukta Chaitanya made a comment

    Gamification of social media is a very new angle to this topic and its really interesting one.
    After Pandemic we all are living in a hybrid lifestyle and gamification is part of that. Yes, It has positive and negative impacts. Like people share their fake, twisted reality on social media to gain brawny points but this may lead them eventually to self doubt,...

  • This is so true!

  • There is nothing called real you. Everyone of us are multiple us in a different way. yes, digital identities impact our personal wellbeing, the way we think. If there is major difference btw real and digital self then a person may get confused about which identity to follow. and it may impact his digital wellbeing.

  • This is really interesting. Yes, One can cultivate and curate his/her personality and identity as he/she wants. That's a beauty of this medium and threat as well.

  • Mukta Chaitanya made a comment

    No I don't have FOMO

    Yes, but I know people who are constantly visiting Social Media and restless about not knowing certain gossip or trend.

    I think FOMO is a very basic human nature and tendency. It just amplifies after digitalization. The phenomena is not new but the name coined for it is new and that's why we feel this is a new behavioral treat. ...

  • So ture!

  • Being a Journalist, We always asked Who? What? When? Where? How? Why?
    But media illiteracy makes it difficult for common consumer to understand what is true and what is fake.

  • 1. Yes, I always use digital well being features and they are usefull some times. In a few insidents I cheat the features as well. So I fell, digital well being feautres only work better if you are truthful while using them.
    2. The impact of technology on well-being depends on how it is designed, developed, and used. While technology has the potential to...

  • My prediction about my screen time is around 4 to 5 hrs per day. It includes posting content on social media, watching reels, learning and on OTT platforms.

  • yes

  • I agree.

  • Being a Social Media Researcher and Journalist I've joined the course to get a better outlook and understanding the world around us. Post Corona Pandemic we are living in a hybrid world. Live online and offline simultaneously has created multiple psychosocial and behavioral issues. Digital Well-being and Digital Balance is the key to survive in this hybrid...

  • I am a cyber Journalist and Social Media Researcher. Look forward to learn and understand new perspectives of the subject through this course.

  • Unable to read Google spreadsheet. :( I will try after some time again.

  • Very Interesting.....

  • I use hashtags very often. sometimes I am following that particular one, other times I want to say something in regard with a situation, person, place..anything and everything. currently I am writing on Indian rain. using #पावसाशीगप्पा means, talking to the rain...and getting very good response to it.

  • I am late, but all info very valuable !! Thanks.

  • Very interesting, absolutely new to me...
    I enjoyed a lot !! Thanks....It will definitely very useful for me.

  • Done...good one !!

  • Wow. Done. Thanks....Its interesting!!

  • Done !!

  • Kashmir and Politicization of each and everything in my country..these two subjects I am interested in.

  • Twitter is very much public. I guess marketing companies and political parties already using data from twitter to analyse their concern subjects. else, when you are on social platform and your privacy setting is 'PUBLIC' then what is are saying, posting and sharing is there for everyone and public. If anyone want to have a conversation to limited area should...

  • I think there is nothing private on SM. Unless one put some privacy setting everything is public. You don't have any control over what people share, copy or download on their desk top and mobile phones.

  • Very interesting!!

  • It can be if use wisely. It can be also use to harm society or a sector in a society. sharp swords have to sides. so do SM. but yes, Arab spring, white lily revolution, rise of Modi and BJP in India are definitely examples where SM played very crucial role.

    But then there are people who doesn't have great access to these technologies and SM. For them...

  • There are multiple issues and patterns. Like, #kashmirunrest, #sultan, #aflyingjaat, #talktoAK etc...on Twitter !! There are different issues and conversations going on Facebook. They are mostly related to self promoting and image building. There are few differences across the platforms. I think it is due to structure and features of every platform.

  • It is a good tool to filter and segregate topics and follow trends.

  • I am interested in understanding political issues, advertising and gander issues. As its minimal and straight many times it is hard to understand between the lines. I am looking forward to understand that between the line material.

  • Great!! looking forward...!!

  • I agree. Twitter is something, where you just speak your mind. That's it. The platform is not very sociable place, due to its pattern and structure. In India Twitter is by a certain class only, where as FB and whatsapp are social medium for masses.

  • People from higher caste shame people from lower caste and lower caste shame upper caste; indirectly, by using their surnames or different indicators for caste...(It is not that only higher caste shame lower caste, it works both ways..)

    Not really on twitter in big way...mostly on FB and whatsapp. For eg, people from certain caste will have a group on FB...

  • I will definitely follow the blog and book. :)