Tom Chapman (Educator)

Tom Chapman (Educator)

Massive fan of Tech, Marketing & Education

http://uk.linkedin.com/in/idlehans/

Supporter of #crazylads @Ocean_Brothers

Location @idlehans @Ocean_Brothers

Activity

  • Scott, I think you make a very good point. Sitting on the other side of the fence as it were, I am particularly interested in reading the comments of other people on this programme. From my experience the commentary online is more prolific than many face to face classes on campus.

  • Google does provide a free online course in its use...

  • Interesting comment. I would agree in many ways that the use of 'bootstrap', http://getbootstrap.com especially for single page sites has become a little lazy, but arguably that is less about the underlying framework and more about the production at a price.

    The issue of very long pages particularly on a mobile phone could well be back to design to fit...

  • Journal of Marketing Oct 2005 was pretty much dedicated to CRM. One of the main articles written by Payne & Frow pretty much covered what you are talking about in terms of CRM from a 'computer system' to a far less tangible but no less important philosophy of doing business. It is one of my frustrations that CRM in terms of software is so closely linked...

  • I have worked in an small SME environment where the owner manager would ask "why should I let you spend this money.... it is for you or my childrens inheritance etc" and in large organisations where "we must spend this money or we wont get it again next year".

    DONT FORGET THE MONEY AND IMPORTANTLY UNDERSTAND ITS VALUE, it is far easier to spend than make....

  • Zane, I do sometimes wonder how many people / marketing depts / organisations even bother to note or record "goals" in order to even establish 'completion'...

  • I like this and agree that a "website is never built"

  • Having just returned from the USA, I was amazed at the lack of 'chip and pin' payments via my credit card. Just swipe, no checking of signature, often no need to sign at all. I have never kept my credit card so well guarded.

  • Mobile devices can also be useful at gathering research data from consenting participants about services they receive. see http://www.experiencefellow.com

  • You cannot beat a good print...

    I also have concerns that many people do not have a back up of many of those memories. The vulnerability of some of devices to theft and accidental damage in many ways is hight than that hard back album on the shelf.

    I also wonder if some delete those digital images at times when the memory of the image has not been truly...

  • I realised my age when I recalled my own memories of my father at my age now... (If that makes sense)

    I tend to think that people believe technology is increasing more quickly when they have the memories of the past to compare it to. My 2yr old is well versed in the used of swiping on the iPad. We gave my mum an iPad for her birthday this week so we can...

  • Susan, you might like a book called Resonate by Nancy Duarte. If you look at via iBooks it is interactive and looks at speeches and the message delivered to different segments.

  • Eman, welcome. It will be interesting to see the differences in US culture compared to the UK. I have been in Oklahoma for the last 2 months and even though there is a common language there are big differences that I don't think people really appreciate. At least not for the UK side of the water. Enjoy.

  • I agree with Matthew in terms of Yammer. From a business perspective its value will come when it truly integrates with other microsoft products especially the sharepoint environment / skype.

    I am personal fan of www.podio.com especially in terms of its extra 'app' functionality and integration with other citrix products and is very user friendly for the...

  • I do agree in many ways however, these types of exercise are often the result of the individuals as opposed to the 'marketing department'. See this TEDTalk:

    Margaret Heffernan: Why it's time to forget the pecking order at work

    http://go.ted.com/bVvy

  • Welome everyone.. (currently in sunny Oklahoma City, so time difference is 6 hours behind UK)

  • You are welcome. We thoroughly enjoyed putting it all together.

  • Wouldn't it be great to blend a Mooc class with a physical one, a bit like the hangout. Mooc participants run q&a with students on campus...?

    My head is buzzing with ideas...

    A very exciting time...

  • Anne, thank you for the comments. I think you are right in terms of cases / examples. I have an idea of anonymising a real case, do a what happened next type quiz after your 'homework /reflection' and then pass results the following week. Lots of prep, lots to take forward. People have asked about v2 but this does not mean v1 should not move to v1.1 if you see...

  • Just seen your profile, Taunton, my home town.

  • Anne, I did not know that, thank you. Do you know if it makes a difference for menu headers as well?

  • The backdrops themselves on the Anglepoise site will form the story and build the intended relationship with potential customer. Anglepoise is arguably a design icon and does a person buy for themselves or as a token of appreciation for another (as cheap look a likes could always be found), is it bought for hedonic or utilitarian reasons, shall I show flowers...

  • I think in fairness, with the limited time for the videos it was about budget on the tool or the training. Executing the strategy was not really in the frame at the time and I totally appreciate if you don't execute then you may have little to analyse.

    This video was edited like most of them. I am not suggesting you rebrand through the changes to elements...

  • I am glad the further reading file appears to have gone down well.

  • Yes, apologies for that, more of an "all you can eat for very little money" rather than a Michelin starred nibble with jus on a piece of slate

  • My video is finally on the youtube channel. The link will be added above soon I am sure.

  • I really do need a new machine... no long to go now..

  • And me ...

  • LoL

  • I must apologise for being late. My poor old Mac is currently chugging away trying to render the frames. It's my fault for trying all this new kit, but it will be on YouTube before I sleep. Spare room again I am afraid although hopefully you would not realise. Nobody commented on my spare room in week one.

  • Agreed. It always makes me smile when ID cards causes real political issues. Mention a new mobile phone, and people rush out to buy one.

  • Hugh, I think you make a valuable point. To many it's the norm.

  • It's a wonderful life?

  • The questions were very simple and blunt as a tool.

    I asked on a scale of 1 to 5 how happy are you. How contented are you.

    What is the weather like, rain, cloud, sun.

    Are you at home, out and about or,at work.

    That was it really. The point in essence was more about identifying different devices, location etc.

  • Great stuff

  • I always think it is better to 'do' rather than be told. I could have just said what basic data is collected but I did not want to say that prior to the survey. A bit of a catch22 but it appears to have helped with discussions.

  • Everyone has the brain for it. If you stop learning you die.

  • Easiest way is probably through a content management system that has that facility built in such as wordpress, concrete5 or if you need something a bit more heavy duty then you could look at joomla or drupal.

  • Further reading link directly above this comments section.

  • Thanks for this, I will take a look.

  • Alexa will tel you less but Google won't tell you about competitors.

  • Screaming frog indexes all pages across a site or you can tell it to follow links etc. it can then report on meta data and images etc.

  • Essentially you can use google to run some a/b testing. 2 pages with only very minor differences. You tell Google and it feeds the pages on rotation and you can analyse the differences in performance.

  • You could start with ones provided by Google http://www.google.com/intl/en/analytics/learn/

  • The weather in this context is a British thing, we are consumed by it. The happy / sad is linked to SOR - stimulus, organism, response. Essentially approach avoidance behaviour.

    Also of note, device detection can easily be done using scripts such as mobileesp, the results site is done using bootstrap by twitter as an html framework and canvas.js to create...

  • The questions were very little to do with it to be honest, it was more about the volume of devices, location and the fact that people don't realise they provide such information, not that that is necessarily a bad thing.

    False data is very likely with this and correlation is not causality. When I said it was a bit of fun, I meant it. Scale questions like...

  • like many things, it would depend on where you are in the process of having a site. If you have one then start with one of the free courses on Google analytics. If the site is more than a few pages then screaming frog SEO is brilliant at indexing a site, yours or a competitors and finding broken links or images that are too big or errors etc.

    Even Google...

  • You would be surprised how much browsing is done in work hours. When I worked at a different university 50% of traffic out of the building was to facebook. This could be seen as a problem or an opportunity ? Why doesn't facebook create a learning app platform? Sometimes the reaction of many is to stop something rather than work with it.

  • Definitely should not misinterpret correlation with causality.

    Data like this and social expressions can be useful for tracking things such as earthquakes etc. when people tweet what is happening over time and geolocation provides a visible map.

    I would not like all this data to be perceived as bad, it is very useful. Something as simple as presenting...

  • I understand this one as well. Ironically I beleive there were some issues with some mobile devices not liking new windows / tabs. I hope it can be resolved for the future?

  • Leigh makes a very good point about linking webmaster tools.

  • I appreciate that accessing articles is hard but you would find the below interesting even if they were written some time ago.

    Tauber, E. M. (1972). Marketing Notes and Communications. Why Do People Shop? Journal of Marketing, 36, 46 - 59.

    Mary, A. M., John, F. S., & Deborah, D. H. (1993). An ethnographic study of an urban periodic marketplace: Lessons...

  • You cannot really get around the IP address issue as all computers (inc phones have one when connected) as its part of the 'handshake'.

    You could go through a proxy and there are paid services that provide proxies so you essentially appear to come from one area when you are in fact in another. Many work places have VPNs to allow connections to work places...

  • You might like http://gs.statcounter.com as it has comparisons across various platforms and countries

  • I will put something together about the tools used...

  • This is one of the points of the exercise. It is not academic research by a very long margin, but we do not always appreciate all the information we pass.

    Imagine this on a large scale with real time tools such as splunk and you will start to see both the benefits and dangers when used in the right hands.

  • I am online and will endeavour to join in on your thoughts....

  • We are working on it and will get something to you ASAP.

  • Carolyn, I agree about the move from SSADM to more Agile stuff, but at the end of the day, I personally beleive that it has less to do with method and more to do with bad management and the HiPPOs again that often dont appeat to know what they are talking about. I think they often see too much in 'efficiency' and saving costs when acutally doing better is not...

  • digital book is fairly straight forward, interactive is a bit differenr. Scrivener and other sotfware can link to epub format etc and services to provide barcodes or sales through the likes of amazon. Interactivity can be done through the adobe suite of even through iBooks which can incorporate video and other things.

  • I have to admit that I took out a subscription to the suite on a monthly after starting this Mooc. The is quite a heavy discout for student and teachers etc so it only £15 a month for the first year at least. I see it as my hobby so that's ok. Indesign is great but I am also interested in Muse for some web projects.

  • Can you expand on your customers? Pixel density is the sharpness, yes. The number of pixels squeezed into the screensize.

    Flow to quote "Over the past decade, marketers have been quite effective at
    developing an understanding of Web usage and the market
    potential of the Web. However, although marketers are
    beginning to gain an understanding of...

  • I think you may be right. I think as,parents we have a responsibility to protect our children. We invite these devices into our home and need to understand the harm they can facilitate as well as good. I am not talking about just the Internet or iPads. I recently got Sky TV. On default settings channel 614 is CBeebies children's television but 914 is 'climax'....

  • Sue, you would find some of the services marketing literature interesting regarding the intangibility and inseparability of services. As you say it's about a mix. I may go to the dentist but the dentist does send and automated text to remind me of my appointmemt a couple of days before. Best dentist I ever had always had an aerial photo of,town on the ceiling....

  • One of the good things about this type of Mooc is the geographical spread of all of you guys. Research can often centre on familiar geography which doesn't necessarily reflect the wider world either in terms of people or technology.

  • I think that would very much depend on how you define business. Amazon have very very substantial warehousing and distribution requirements. If you mean sales channel then that's a different matter. Arguably Hybrid is a better term than online v offline.

  • Chris,

    For the likes of Amazon, Ebay, Etsy 'curation' is one of the vital elements at the moment. If people cannot find it, they won't buy it.

  • Jonathon,

    Ironically there is a publication on why large projects fail...

    http://www.parliament.uk/documents/post/pr200.pdf

  • Richard, my sincere apologies for the way my statement comes across.

    Margaret is right.

    Ironically Maths was my strongest subject at school and I don't think it makes me boring. 'Maths' in a broad generic sense is something that does appear less 'popular' with many. It recruits fewer students than many other subjects causing a knock on to schools when...

  • Kelvin.

    I deliberately go on holiday with my family to a place with no phone signal.

  • Leigh makes a good point here regarding 'responsive design'. If you are interested further, do a google for Ethan Marcotte, as he arguably is a main stay in this area. Adapting to screen size using media queries, javascript and CSS is not as complicated as it sounds (honestly). Academic research in this area of design is scarce (if non existent) and it is vey...

  • I am sure you will catch up with the thread of things.

    Authoring has changed enormously by digital, whether it be the publishing, the writing (scrivener ?) or even the retro "Hanx Writer" on the iPad.

    Have fun..
    Tom

  • Rob, nothing wrong with maintaining your colour profile !

    https://500px.com/idlehans (mine)
    https://500px.com/nedchapman (my brother - much better than me)

    Just started on the video stuff (bought some cheap led lights for the mooc), last weeks video update was done on my own in my second bedroom as a bit of an experiment.

  • Haeckel (1998, page 66)

    “The important applications of any significant new technology are usually unthinkable in advance.”

    “Collectively, at least, it seems people do not solve new problems with an unfamiliar technology. We start by solving familiar problems more efficiently; then we solve these same problems differently; and only when we have truly...

  • I would be surprised if there was not a similar excitement about TV. I understand your pain with following the discussions. Futurelearn is only a year old and I am sure there will be a mop up at the end and feedback about the way the platform can be developed.

    It might be worth you doing a hunt for the concept of flow by Hoffman and Novak which may elude...

  • Susan, to be honest that was somewhat deliberate. I remember the days of dialling into use groups on a commodore 64, social groups and digital has been around For a while if not necessarily accessed by the masses as now.

  • Definitely not, all marketing is not advertising. Your tangible product may be the book, you may augment your services through story times, but from what can see your core product is very much experiential and relationship led.

    Profit may not be just about the money, although not for profit in the context of money still needs to balance the books.

  • You can't train someone to be enthusiastic, it is worth its weight in gold.

  • Charlotte, welcome to the course...

  • Nici, what do you make? Have you ever come across etsy, it is far more artisan friendly than the likes of eBay or Amazon ?

    I hope you enjoy the course...

    Tom

  • I like the concept of 'necessary evil'

  • I use spotify a lot now and use Amazon recommendations in class. I show the page and then ask for the class to describe the user before telling them it's me.

    I think Amazon could be improved. If they can ask if IT needs gift wrapping they can quickly categorise a reason for purchase. The more we are willing to tell them the better the recommendations. E.g....

  • I do have a habit of asking my students,who have more than 100 friends on facebook to name them, or ask would you cross the street if your saw one to talk to them. I do wonder sometimes.

    Marketing is not all about the 'flogging'. That fact that you have some favourite sites indicates someone wrote them and that arguably is an example of 'positive digital...

  • Let's not forget government, I think they spend more as an entity than anyone else on their messaging...

  • I don't think it is necessarily about having a human angle for everything. Insurance Is an interesting one, essentially trying to tangiblise the intangible. Churchill dog, direct line phone, meerkat etc. money supermarket a bit different...

    Bleach giving identity to the nasty germs. Oak furniture land pushing solid wood when a lot of furniture is probably...

  • Not too late, there are plenty of comments from the community to get you thinking !

  • It is our intention to have a copy on YouTube for those that cannot make it...

  • It helps to consider personas of your customer. Defining demographically can be very dry. Think of them of people and picture them in you head. E.g instead of social class a,b etc think " this is Jane, she drives a ..... She lhas a dog called ...... And reads the ... Watches .... Lives in a ... Bed semi / detached / flat, shops at adds / wait rose etc....

  • Do a hunt for the business model canvas as it might assist you in bring you business strategy on to one page.

  • Jon

    Let's put some ideas out there and see what we get back.

  • To what extent will they start to 'control' us. I heard an interesting talk from Jeremy Bevan of CISCO who used the example of the alarm clock linked to weather and traffic that changes the alarm because it notices changes in traffic and knows where you work and determines you need to leave a little earlier...

  • I know Hants Pol use http://www.crimereports.co.uk

  • Oops, it works on my iPad. I do everything on my iPad now.

  • Trego Mills.... Now there's a place...

  • Never too late, enjoy...

  • I also find the story element to charities interesting.

    Do they sell the story " we are doing great work" or " we need your help" or "without you all this would not be possible". Tone of message does vary.

  • I wonder if there is an opportunity for charities to change approach to volunteering and look for skills people can offer. Appealing for a photographer for example would be much more interesting to me than other ways of helping out or just giving money or time doing something else.

  • I have to admit, volume has taken me by surprise... You want to read everything, comment, jump in and say things... However I think if 'we' say too much it would remove some of the community element that we want to achieve.

    Hats off to everyone , this is a real pleasure and I am personally loving it. I need to get my wife on the course... That way we can...

  • That is good to hear...