Bart Collins
Bart Collins is a faculty member in the Brian Lamb School of Communication at Purdue University. He serves as Lamb School's Director of Graduate Studies.
Location West Lafayette, IN USA
Activity
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Bart Collins made a comment
There are lots of great examples in here of fear appeals. But...it is important to remember that effective fear appeals don't only elicit fear. They also show what to do about the fear...or, more specifically...how to avoid the danger. So, we create fear through messaging that illustrates severity and/or susceptibility, and then we incorporate aspects that...
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Bart Collins made a comment
Hi folks. Lots of great examples here. The main point I want to emphasize here, so there is not confusion, is that we often need to make assumptions about the nature of our intended audience so we know what we need to focus on. If we think the audience is likely to process our message centrally...we have to work hard to make a compelling argument that is...
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Bart Collins replied to Sara McGovern
This type of connection an organization makes is often called "corporate social responsibility" (CSR). This is often a major part of large organization's public relations strategy since it helps build good will with the community, and it provides a whole different set of reasons that are persuasive beyond simply the quality of the product itself.
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Bart Collins replied to Jasmine Shah
I like it. It does use pathos effectively. But...pathos can function as logical appeal, too, to the extent that this young girl is representative of other young girls, then you are making an inductive argument of sorts that leads to a logical conclusion that there is something unfair or wrong going on.
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Pete, That is an interesting observation. Khaneman and the ELM authors both articulate dual-process models with more than cursory similarities. I don't think they directly map to each other, but they are clearly related. They both talk about heuristics and shortcuts people take, and they both suggest people are basically miserly with cognitive resources!
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Bart Collins made a comment
What I love about several of the example below is how some traditional brands, such as Old Spice, Kmart, Caprice, etc., are using social media and related social techniques, to revamp their image. It really highlights the need to address the "relational" aspects of communication as a foundation for long-term "influence" on the market. Keep the good examples...
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Bart Collins replied to Catherine Speed
Kmart is struggling in the US. Nice to see they generate buzz elsewhere.
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Bart Collins replied to Athanasios Lamprou
Nice. Beating Coke at social media is impressive.
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Bart Collins replied to Pete weston
I had the same thoughts about Old Spice...something your dad/granddad used, but then my 14 year old son started buying Old Spice products and said it was cool. They clearly have found a way to reach new audiences and rebuild the brand.
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Bart Collins replied to Arlene Everingham
This is a good example of how effective marketing created a demand for a relatively commonplace item. Lots of fascinating, and sometimes disturbing, history in the diamond industry.
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It does require skill to target messages effectively. That is one of the reasons we cover theoretical models that are commonly used to help make message design choices. The other approach is to collect data (focus groups, surveys, social media data, etc.) to give you an evidence base for tailoring.
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You raise a very good point. Different disciplines/fields may use words in different ways. So it is important to define terms so everyone is on the same page.
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This is a good point. Balance is a part of it. However, that may imply giving up a little of each to do a little of both. Your goal should be to find a way to be effective at both at the same time. This is the great challenge.
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Bart Collins made a comment
Hi Everyone,
It is great reading about all the fascinating things everyone is involved in. My primary goal for this class is to help spark an interest in some aspect of persuasive communication. Hopefully you will take at least one good idea away from the course that you can use in your work somehow. Persuasive communication is a huge topic with lots of... -
Bart Collins replied to Lorenzo Tamburini
I love London (and Italy). I got to visit last year to meet with the people at FutureLearn.
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Bart Collins made a comment
Welcome everyone!
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Bart Collins replied to Ayot Adhiambo
Hopefully something refreshing will be in here, or new!
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Bart Collins replied to Dorah Onwuka
Me too!
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Bart Collins replied to ONY AINA
Welcome Ony! I hope something in the course is useful to you.
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Bart Collins replied to obiefuna nzomiwu
Hi Obiefuna! Welcome
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Bart Collins made a comment
Hi Everyone. Thanks for sharing a little information about yourselves. I'm really impressed with the extraordinary range of backgrounds from people all around the globe. It should make for interesting conversation throughout the class!
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Bart Collins replied to Denise Chadwick
Hypnosis is definitely an area of persuasive communication that we don't cover, but it is fascinating, nonetheless.
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Bart Collins replied to Lee Scott
Hah! I'm sure you are doing just fine with or without the course.
