Bart Collins

Bart Collins

Bart Collins is a faculty member in the Brian Lamb School of Communication at Purdue University. He serves as Lamb School's Director of Graduate Studies.

Location West Lafayette, IN USA


  • Bart Collins made a comment

    There are lots of great examples in here of fear appeals. is important to remember that effective fear appeals don't only elicit fear. They also show what to do about the fear...or, more to avoid the danger. So, we create fear through messaging that illustrates severity and/or susceptibility, and then we incorporate aspects that...

  • Bart Collins made a comment

    Hi folks. Lots of great examples here. The main point I want to emphasize here, so there is not confusion, is that we often need to make assumptions about the nature of our intended audience so we know what we need to focus on. If we think the audience is likely to process our message centrally...we have to work hard to make a compelling argument that is...

  • This type of connection an organization makes is often called "corporate social responsibility" (CSR). This is often a major part of large organization's public relations strategy since it helps build good will with the community, and it provides a whole different set of reasons that are persuasive beyond simply the quality of the product itself.

  • I like it. It does use pathos effectively. But...pathos can function as logical appeal, too, to the extent that this young girl is representative of other young girls, then you are making an inductive argument of sorts that leads to a logical conclusion that there is something unfair or wrong going on.

  • Pete, That is an interesting observation. Khaneman and the ELM authors both articulate dual-process models with more than cursory similarities. I don't think they directly map to each other, but they are clearly related. They both talk about heuristics and shortcuts people take, and they both suggest people are basically miserly with cognitive resources!

  • Bart Collins made a comment

    What I love about several of the example below is how some traditional brands, such as Old Spice, Kmart, Caprice, etc., are using social media and related social techniques, to revamp their image. It really highlights the need to address the "relational" aspects of communication as a foundation for long-term "influence" on the market. Keep the good examples...

  • Kmart is struggling in the US. Nice to see they generate buzz elsewhere.

  • Nice. Beating Coke at social media is impressive.

  • I had the same thoughts about Old Spice...something your dad/granddad used, but then my 14 year old son started buying Old Spice products and said it was cool. They clearly have found a way to reach new audiences and rebuild the brand.

  • This is a good example of how effective marketing created a demand for a relatively commonplace item. Lots of fascinating, and sometimes disturbing, history in the diamond industry.

  • It does require skill to target messages effectively. That is one of the reasons we cover theoretical models that are commonly used to help make message design choices. The other approach is to collect data (focus groups, surveys, social media data, etc.) to give you an evidence base for tailoring.

  • You raise a very good point. Different disciplines/fields may use words in different ways. So it is important to define terms so everyone is on the same page.

  • This is a good point. Balance is a part of it. However, that may imply giving up a little of each to do a little of both. Your goal should be to find a way to be effective at both at the same time. This is the great challenge.

  • Hi Everyone,
    It is great reading about all the fascinating things everyone is involved in. My primary goal for this class is to help spark an interest in some aspect of persuasive communication. Hopefully you will take at least one good idea away from the course that you can use in your work somehow. Persuasive communication is a huge topic with lots of...

  • I love London (and Italy). I got to visit last year to meet with the people at FutureLearn.

  • Welcome everyone!

  • Hopefully something refreshing will be in here, or new!

  • Me too!

  • Welcome Ony! I hope something in the course is useful to you.

  • Hi Obiefuna! Welcome

  • Hi Everyone. Thanks for sharing a little information about yourselves. I'm really impressed with the extraordinary range of backgrounds from people all around the globe. It should make for interesting conversation throughout the class!

  • Hypnosis is definitely an area of persuasive communication that we don't cover, but it is fascinating, nonetheless.

  • Hah! I'm sure you are doing just fine with or without the course.