ChetanKumar Vakharia

CV

Ex-Sales Manager,
Some people think that to be strong is to never feel pain. In reality, the strongest people are the ones who feel it, understand it and accept it.

Location London, UK

Activity

  • The branding industry of the near future will remain same. Consumers are becoming more dependent of use of technology thus different product/brand/company creates their brand as habit of consumer with the help of agencies and other alliance (consumer research) thus the consumer power will be reduced. Agencies will continue to be in demand and company will be...

  • Well, This is not a one-man-show. All the player in the industry-Companies, agencies and consumer-every one is important for what they do. Companies to create something, Agencies to Understand the need of company/brand, giving them visual, strategic planning and implementation. Last but not least consumer who accepts brand. All of them are very important.

  • Ensure following things-Crates more customer, Attract, train and retain right people on the board, internal drive, Attract-motivates intermediates, be responsible,live up the original values

  • Cadbury has diverted into many different brands also there were mergers and change in ownership as well. I think this effects the original value of the company like how "pure" are all their products.?

    I agree with David- "Eastern counter cultural philosophies have little to do with Apple anymore that was Steve Job's "shtick." The only Eastern philosophy...

  • It is indeed interesting information. After going through all version one question arise in mind, Are we driving a brand or brand drives us? I think next gen brand gonna be driving force.

    We have different set of people in the world like poor, middle class, rich etc., Now brand will create new group/society of people on their belief/disbelief and choice of...

  • Now-a-days brand involves famous and successful people(celebrities), places (city, country etc.,) concept-(go green, save earth), organisation(charity org, research org..) and more. These influence our mind to take decision. Are we doing what brand want us to do? There are many products, service, concept, etc., other than famous/popular brand are available....

  • I agree with you.

  • I think Brand is a product/service/company/idea/person who has purpose of its existence. Which is visual and changes as per experience. It can establish relationship and creates trust and emotional attachment. it is unique can be identified easily (distinctive). Brand is power which influence your decision be in our mind for long.(Loyalty).

  • Video- is all about CHANGE. It is true that brands are becoming verb and that is power of brand. Students had put popular brand in various areas of the world. Students were from different countries so they might have gain knowledge of how brand works in diff. countries.

    I think this online course Also a platform for students worldwide who can gain and...

  • Hazera Forth, you are absolutely correct and I do agree with you. It is Idea, Action and style.

  • Absolutely correct and I do agree with you. It is Idea, Action and style.

  • This is really very wide subject. There is international brand(s), national brand(s) and local brand(s). I think brand is not product nor company but it is image, idea or thought which play with human psychology and influence decision making. It is interesting to design and positioning brand to desire customer group. It manipulates emotion and need of user....

  • Are the brand creating needs or fulfills the need or both? Is brand taken granted for all what they do or give? Is there any adverse side of brand?

  • I am partially agree with you Anagha but It is not only emotional connection....
    Company maps their products to their targeted customer and adverts accordingly. some time it is need which trigger to go for brand

  • As discussed earlier we choose brand for different reasons for e.g. quality, unique style, emotional attachment, status symbol, price etc., There are many other brands and I love couple of them like Pepsi, Coke, Adidas, Apple, Next, Audi, Samsung, Microsoft, Sony, Hugo-Boss etc. I love Adidas shoe for its unique style which makes me distinct in others....

  • It is amazing that hundreds of us are attached with one brand with different perspectives. for e.g. quality, unique style, emotional attachment, status symbol etc. It is very critical to establish brand. I wish I could develop some.