Cherisse Hoyte

Cherisse Hoyte

Cherisse Hoyte is an associate professor of entrepreneurship in Coventry University’s International Centre for Transformational Entrepreneurship. Her area of expertise is entrepreneurial sensemaking.

Location United Kingdom



  • Yes lol, most people think that intrapreneurship is a spelling mistake. Glad that you got to learn about this concept.

  • Fear is good but don't let it stop you from trying. You don't need to label yourself as an entrepreneur. It is much more important how you act, think, and behave that counts.

  • Would any of you consider starting a social enterprise?

  • Have any of your past jobs offered you scope to be intrapreneurial? Would you say that previous organisations you have worked for have had an entrepreneurial culture ?

  • All great responses. You will each need to make that personal choice when the time comes whether the pros outweigh the cons.

  • We are finding that people are turning to entrepreneurship later in life, usually after retirement so I would not dismiss it just yet :)

  • Good. The mind-set is very important. With the right mind-set you can be entrepreneurial in everything you do. Not just running your own business but by being innovative within employment for someone else.

  • Good to see you mention job creation. It is important that it is not just your little small business but that it can have an impact on wider society.

  • Maybe you will be inspired when you finish the course :)

  • Do you think this is an accurate reflection @LinseyPlant ?

  • You have your own list of traits different from the Get2Test which is great to see... in this way hopefully you can see that there are no universal traits all entrepreneurs must have... traits are just one part of who an entrepreneur is and we might each value some traits over others.

  • I much prefer a process view of entrepreneurship (which involves tasks to be completed) as I think it is about what entrepreneurs "do" that counts

  • Yes, very good all of you. There is no blueprint for being an entrepreneur, no set of tasks that is for everyone. However, you all highlight processes that are common if you want to start a business e.g. planning, communication, ideation.

  • What would value creation for society look like then?

  • Yes....what type of entrepreneurship do you think society needs?

  • Yes, I like your explanations :)

  • Does anyone think there may be an argument for innovation not being a good thing?

  • I think this is a good starting point - you should always begin by defining the terms to ensure everyone is on the same page

  • When you say radical... what do you mean?

  • You think Zoom is radical and disruptive? these are two different types with different meanings... What other video conferencing software existed before Zoom? Is it truly radical?

  • Most people tend not to label themselves as entrepreneurs and we will explore this more as we go through the course. You prefer to describe yourself by what you do, "actions" rather than who you are.

  • Great to see the range of ages, countries and ambitions. Welcome to the course!

  • Do you have to start your own business to be an entrepreneur?

  • You mention quite a bit about management.. so what is the difference then between an entrepreneur and a manager?

  • Yes @CarmenRosaLatgoLargo, I agree. We need to be looking at transformational entrepreneurship which focuses on socio-economic development. Entrepreneurs should not just focus on profits but social responsibility and responsible leadership

  • What do you think can be done to encourage innovation in your culture?

  • Yes for me as well... I am interested in the start-up story; how the idea came about and how they managed to take that idea and create a new business

  • You are correct, the psychological perspective focuses on "why" by looking at specific traits - what traits do you think an entrepreneur should possess ?

  • Anyone can be entrepreneurial is a better approach to take. But I do accept your point that entrepreneurship shares similarities with being a sales person - you do have to be persuasive and be good at communicating your ideas to others.

  • Excellent! Culture does influence entrepreneurship. What type of businesses are people setting up in Ukraine? Is it the young people who are interested in entrepreneurship or are people starting later in life?

  • It is common to associate entrepreneurship with risks and running a business however, it is actually much broader than this. When you think about the different cultures around the world, think about how this might influence entrepreneurial thinking and behaviour - do you still think entrepreneurs are the same across the world?

  • Demand for my entrepreneurship programme in schools

  • Speak to relevant stakeholders

  • Got to be careful of unintended and potential negative consequences of our actions.

  • Timescale and Measurable impact...need to know how to measure success.

  • I want to make enterprise and entrepreneurship education accessible to everyone. This is linked to my passion which is creating content on enterprise and entrepreneurship so that anyone can become more enterprising. I would like to make an impact in terms of: running more entrepreneurship programmes in schools and developing more enterprising graduates....

  • Collaboration was key; joint policies. Becca’s perseverance in seeing this through, making sure it got ratified.

  • Start small... try to help one person and hope for a ripple effect..?

  • Hi Fleur. What’s next on your change agenda? What are you hoping will be your impact on policy?

  • Yes, you would need different strategies for each group. That’s why I like the power interest matrix. It starts you thinking about your strategy for each group... e.g. monitor closely, keep engaged .. and then you can go deeper, think about tactics for engaging a stakeholder who isn’t interested but has power to derail your policy for example...

  • Language.... getting across to people, making policy accessible

  • Yes I agree presentation is important. If you can’t communicate your policy effectively it doesn’t matter how great it is (how great you think it is) if no one else can understand what you’re saying or they are not moved/ inspired by what you said.

    Yes, implementation is key. As with entrepreneurship, it’s not enough to have a good idea (policy target), you...

  • Asked the other person to communicate their position then start with what they understand and restated what I was trying to say from their viewpoint

  • Scarcity....seen in good elevator pitches from students who present their USP, why their business idea is of value and what consumers stand to miss out on.

    Authority... in my field, if you’ve got a PhD or you’re a professor or seen as an expert in your field it does matter to people and they tend to pay attention.

  • Could have used the stakeholder power interest matrix in this step...just a suggestion.

    Stakeholders who are not engaged but who do have influence.... this is a difficult group.

  • Knowledge and skills. Experience as an enterprise educator.

  • Knowledge and skills. Experience as an enterprise educator.
    Thinking back to forming coalitions... can we say it’s not about “why me”..why follow me... but “why not us!“.. We can do it together ;)

  • Sadly, the greatest chance of influence might be when the problem / challenge is already negatively impacting lots of people to get noticed... e.g. crises. How many policy changes happen pre-emptively? prevent the problem in the first place rather than mitigate it.

  • Form coalitions with influential actors

  • Perceptions, attitudes towards AIDS was probably a big challenge and one that couldn’t be overcome... I think the focus on what could be done was the best tactic... dispelling misconceptions of AIDS, focus on educating people about the dangers. Media is always effective in getting your message out, just whether you have those connections to media outlets.

  • Must be willing to change/ adjust position. Can’t blindly believe in a policy proposal that is not supported by the evidence

  • Both... as I said in the scientific method step, I would like to observe impact of entrepreneurship programmes and experiment because I need to take into account different contexts

  • Both... statistical data on the level of entrepreneurial activity in a country; how many schools offer entrepreneurship education programmes; economic and social & environmental impact of entrepreneurship. Qualitative narratives about people’s experiences of entrepreneurship education, of previous or current entrepreneurial behaviour either running their own...

  • Evidence is subjective... whatever you can use to persuade your audience is evidence. Statistical data, personal stories, testimonials, pictures / images..

  • Can the creation of the SDGs be considered effective policy making? We don’t seem to be on track to achieving those goals....

  • I think so far in this course my ideas for a policy solution are still vague... I was just thinking that perhaps I need to focus on where I can make a change. I want to make entrepreneurship accessible to everyone but where to start... should I focus on education policy... and promote entrepreneurship in schools, especially BAME schools, disadvantaged schools...

  • The evidence suggests that there is insufficient skills training and education for entrepreneurship. My passion is to make education for entrepreneurship more accessible to everyone. I would say the evidence supports my passion.

  • How can we provide more people with the skills and education for entrepreneurship?

    Hypothesis: Everyone can benefit from skills and education for entrepreneurship

    Make predictions: There would be more social enterprises, sustainable ecosystems, entrepreneurial employees, systemic change brought about by second-order innovation.

    Test the hypothesis:...

  • The all present similar tones... evidence is important so that your audience can put themselves in the shoes of the people/group who are facing the challenge/problem you want to solve. It can create an emotional stimuli for action...

  • My passion is creating content that is accessible to anyone who wants to be more enterprising. My policy would focus on skills and education for entrepreneurship for the layperson.

  • There are very few examples of radical innovation. We had electricity, and the Internet - as some examples of truly new-to-world innovations. But this type of innovation is rare.

  • The policy visions tackle big challenges ...but good to see a focus to start small, in a particular country e.g,Indonesia

  • How often do marginalised sections of society influence policy?

  • Skills and education for entrepreneurship is important to me. Enterprising skills and an entrepreneurial mindset are needed to help tackle the other issues of youth unemployment, inequality, climate change... and so on.
    Many people see entrepreneurship as something entrepreneurs do but anyone can be more entrepreneurial... that’s thinking and behaving like an...

  • Policy is a set of visions and outcomes, which allow stakeholders and decision makers to take and make actions that affect a group of people - or all people.

    This definition resonates with me because it recognises that policy impacts people or certain groups of people

  • Muhammad Yunus, a social entrepreneur in Bangladesh. He had a clear purpose to help his neighbours out of debt and poverty. He provided microcredit loans to villagers, mainly women, empowering them to transform their lives through entrepreneurship. His model of microcredit financing has been adopted in other developing countries.

  • Step 1.... I fully agree that a purpose without the resources cannot succeed. But what if you’re not even sure what resources you need...? Step 2 “ what can you do” seems to be dependent on Step 1 so these I would need to work on. Step 3 requires some consideration..... What the world “needs” may be in conflict with its “wants” and whose voice is “the...

  • I am interested in learning about policy formulation. How to create effective policies on teaching and learning within my department and perhaps, influence the wider University where I work.

  • Hello. I work in higher education as an enterprise and entrepreneurship educator. My passion is creating content to inspire everyone to be more entrepreneurial in everything they do.

  • What about artificial intelligence? genetic engineering?

  • Yes, it is important to consider the unintended/ unforeseen consequences of innovation

  • Very good @LosaBloomfield. There are different types of entrepreneurs. We refer sometimes to "tribes". In this introductory course, you learn about social entrepreneurs which you refer to above as those who see value in helping and healing humanity. If you want to know more about the other "tribes", you can check out the...

  • Quite a few traits identified: passionate, risk-taking, diligence... but also good to see you guys identify actions/processes that entrepreneurs do like identifying opportunities/ market gaps

  • Yes you are on the right track. You understand the difference between types and degrees. Also, you understand that one type of innovation can have varying degrees of change.

  • What degree of product innovation would you describe smartphones as? Also, you said smartphones led on to other "types" of innovation - can you provide an example just to check your understanding of types vs degrees...

  • Yes this is a very important point. Innovation has an intended and unintended impact on society/environment. Sometimes the unintended effects are negative/ harmful.
    How might we mitigate this? Can we proactively prepare for the consequences of our innovations?

  • Do you think you are or can be more entrepreneurial?

  • Lol, no pressure to use the label 'entrepreneur'. I am just interested in how people see themselves and reading your post made me smile.

  • In this section we are looking at Intrapreneurship (a form of entrepreneurship) not individual entrepreneurship/ someone starting their own business.

    Intrapreneurship looks at how an individual employee can be entrepreneurial within someone else's business e.g. be innovative in implementing new changes/ processes or be creative in thinking up new ideas...

  • @LeePrescott I am purposely challenging the social convention of referring to entrepreneurs as 'he'. It is one of many assumptions that we take for granted and much of the early literature on entrepreneurship has been male dominated both in language and in studies conducted mainly on male entrepreneurs.

    Posing the question of whether entrepreneurship is...

  • It is not wrong to be an employee.. In fact, as you continue on the course you will see that we also advocate intrapreneurship as a choice (i.e. being an innovative employee within someone else's business)

    The course is not about encouraging everyone to be an entrepreneur but rather for everyone to consider their entrepreneurial potential. Being...

  • How is this a radical innovation? Perhaps as you read on further as to what a radical innovation is you may change your mind?

  • @KathrynK Yes everyone can google it for themselves. I just wanted to encourage the sharing and posting of links that people might find interesting.

  • Often when innovations were envisioned, there was little consideration of sustainability and impact on the environment/ society. Only in the last couple years, people have been growing in awareness of climate change, environmental degradation and societal damage caused by businesses. Sometimes the damage is foreseeable but other times it is an unintended...

  • Does it have to be a business? If somebody created a product or service or process or new technology and sold it to an established business, are they an entrepreneur?

  • Yes, opportunity is important but it is equally important what you do when you find or create an opportunity for a business. Finding an opportunity for a business is not enough to be an entrepreneur.... what do you need to do to ensure that you bring that opportunity into reality?

  • Yes, having a team is important and we discuss the role and value of teams for innovation and entrepreneurship in course 3, if you are continuing on the MBA.

  • Risking all? or are entrepreneurs calculated risk-takers?

  • What do you mean must has entrepreneurship? You should try to define an entrepreneur without using the word entrepreneurship....because what exactly is entrepreneurship to you may be different to another person.

  • Should he rely on only himself? Maybe as you continue on you will see how networks and forming key relationships are important for the entrepreneur.

    Also, you have stated that the entrepreneur is a 'he' entrepreneurship gender neutral?

  • Good to see you reflecting on the challenges with balancing economic and social value/ impact.

  • @EBuckens LOL very funny. Yes, if I knew who they were I'd thank them in person :)

  • Does he/ she only work for profit?

  • It is still an ongoing debate. Some people see a business owner as separate from an entrepreneur because business owners essentially 'manage' the business and are not actively involved in all the things we associate with entrepreneurs e.g. as you say risk; opportunity seeking; innovating and so on.

    If you consider that every 'entrepreneur' must at some...

  • What is your hobby? Is this the same music business you have?

  • Yes, we look at ethics in course 5.. sorry it is so far away.

  • I usually tell my students that if they say they are not interested in money they are lying to themselves. We all want financial freedom and there is nothing wrong with that - as long as that is not the only motivation. As you say, we need to have long term goals that expand beyond ourselves.

  • Lol @ #6

  • It is tricky - there is this notion of escalation of commitment. How far should you keep pouring money and resources into an entrepreneurial idea that may or may not succeed. Sometimes entrepreneurs are blinded by their love/ passion for the idea beyond all else. It is important to have "sense checkers" around you as an entrepreneur who can provide sound...

  • I would call it "shooting yourself in the foot". You are right - entrepreneurial employees are rarely rewarded for their efforts to support their organisation and this will need to change if we are to encourage intrapreneurship.