Coventry University program

Digital Marketing Strategy

This module is designed to guide you through the significance of digitalisation for organisations and your own career.

This program is part of the MSc Digital Marketing with Data Analytics degree offered by Coventry University

Explore the importance of digitalisation and its impact on marketing strategies

In this module, you have the opportunity to become familiar with issues related to the digitisation of the marketing strategy of an organisation; digital transformation within the business and how digital communications can be used to attract and retain customers and clients more effectively.

This module is also designed to help you understand key challenges faced by contemporary marketing managers, who work in local or international business. A focal point of this module will be on the significance of marketing decisions and marketing activities in the digital era.


5 courses

Delivered by expert academics

Coventry University is the University of the Year for Student Experience 2019 in The Times and The Sunday Times Good University Guide 2019.

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

  • Coventry University

Learning outcomes

Upon successful completion, you should be able to:

  • Critically evaluate the importance of digital marketing within a global marketing context.

  • Identify and apply current digital tools to build an effective online presence for an organisation.

  • Investigate and apply current knowledge relevant to digital marketing to compare best practices and marketing failures.

  • Analyse a range of examples demonstrating innovative marketing approaches used by various types of organisations, using a variety of online and offline secondary sources.

  • Communicate effectively through visual, verbal and written formats online appropriate to context, and utilising digital marketing industry standard terminologies.

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