How do businesses make sense of the large amounts of data coming from social and digital media? What are the best strategies for extracting and using this data? Explore the answers to these questions, and more, with this program of courses exploring digital media and social media analytics.
You will get an introduction to digital and social media analytics, before progressing to examine social media research, owned media, earned media, paid media, and using 'listening data'. At the end of the program you should feel confident in applying your knowledge in your own professional life.
6 courses and 1 final assessment
Programs are made up of short courses, most of which you can join for free.
However, if you want to take the final assessment and unlock the award or accreditation for the program, you must upgrade each individual course or buy Unlimited to gain a Certificate of Achievement for all the courses in the program.
If you want to spend more time on course material and better demonstrate what you've learned, you may choose to upgrade each course. You can upgrade your courses at any point after you enrol.
When you upgrade a course, you get ongoing access to the course material for as long as the course exists on FutureLearn. This means you can return to the subject whenever you like.
You will also be given access to any course tests, and the ability to qualify for a downloadable and printed Certificate of Achievement to show what you’ve achieved.
If you have Unlimited, you will get access to all of the short courses in this program, plus thousands of other short courses and tests.
You have the ability to learn at your own pace throughout your subscription time and gain digital Certificates of Achievement on all your courses.
If you gain a certificate on a course, you will keep access to the course’s content beyond your Unlimited subscription time so you can revise the content whenever you need.
Unlimited costs $39.99/month. Find out more about Unlimited.
The final assessment is designed to rigorously test your understanding of the subject. This test is marked by experts and enables you to demonstrate your learning to yourself and to employers.
The assessment is summative and may include a multiple-choice test, or tutor-marked assignment.
Passing the final assessment unlocks the academic or professional recognition associated with completing an entire FutureLearn program, plus a FutureLearn Award.
To be eligible for the final assessment, you must upgrade on each individual course or buy Unlimited and attain a Certificate of Achievement for all of the courses in the program. The final assessment must be purchased separately.
Yes. There are no additional fees. The price you see here includes everything - such as test fees, tuition and any additional accreditation provided by the course.
Purdue is a world-class institution recognized for its quality in research, scholarship, and teaching. The faculty of the Brian Lamb School of Communications are leading experts in the field of digital and social media.
Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.
I am a Ph.D. candidate in the Brian Lamb School of Communication at Purdue University. My research interests include pedagogy and social media interaction.
Completing all the courses in this program will enable you to:
Differentiate between the opportunities and limitations with social media data
Identify methods for using ready and custom-made tools to transform information into insight, from data collection to analysis, interpretation, and recommendation
Sharpen quantitative and business analytical skills using spreadsheets and online tools
Write effective reports and draft scorecards
Be prepared to interact with data scientists by speaking their language and understanding their processes for data mining and business intelligence
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