Coventry University program

Digital Transformation

In this new age, speed, data and accessibility are transforming customers, employees and stakeholders

This program is part of the MSc Digital Marketing with Data Analytics degree offered by Coventry University

Jump the queue and get on board, where the future of business success is in sight

Digital Transformation is important for every business in our globe. In an interconnected world, no organisation can afford to be oblivious to centrifugal issues at force, in the 21st century.

Become proactive and give you and your firm a fair chance to compete. Ensure you are ahead of the pack and competing with the best within the Digital Transformation world.


5 courses

Delivered by expert academics

Coventry University is the University of the Year for Student Experience 2019 in The Times and The Sunday Times Good University Guide 2019.

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

  • Coventry University

Who will you learn with?

Learning outcomes

Upon successful completion, you should be able to:

  • Critically appraise the tools and methods with which to leverage digital transformation around product or service offerings

  • Critically analyse digital business models, big data, 3D printing, virtual reality, nanotechnology and digital manufacturing and supply chain management.

  • Produce digital strategies and business models for a future proof organisation.

  • Investigate the evolution of digital enterprise and outline the impacts of digital transformation.

  • Illustrate an assessment of the drivers and influences of digital disruption.

Want to know more?

Tell us more about you

Please answer the questions below to help Coventry University give you the right information about further learning with them.

What are you most interested in finding out more about?

By submitting this form you agree to FutureLearn processing and sharing the information you’ve given us here, along with your name and email address, with Coventry University; and to Coventry University and their representatives getting in touch with you.

By registering you agree to the Coventry University privacy policy and FutureLearn's privacy policy.