Coventry University program

Marketing Strategy

Explore marketing strategy in the workplace.

This program is part of the Master of Business Administration (Marketing) degree offered by Coventry University

Explore marketing strategy, practice, control and evaluation to meet customer needs in a dynamic environment

This program will develop your strategic thinking and operational marketing skills for future application in the workplace, and aims to develop strategic focus by applying operational principles and practices to the marketing planning process.

You’ll also focus on the implementation, control and evaluation of the marketing planning framework, using a marketing simulation game that enables you to construct, implement, and evaluate a marketing plan by analysing the impact of business decision-making.

Courses

5 courses

Delivered by expert academics

Coventry secured a gold rating in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is the University of the Year for Student Experience 2019 in The Times and The Sunday Times Good University Guide 2019.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Learning outcomes

Upon successful completion, you should be able to:

  • Apply and synthesise principles of marketing in operational marketing planning functions
  • Critically evaluate short and long-term marketing and financial data for strategic decision making
  • Analyse and critically assess the implementation, control and evaluation of the marketing planning process
  • Demonstrate a critical ability to evaluate competitive marketing strategy

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