Coventry University program

Marketing Strategy

Explore marketing strategy in the workplace.

This program is part of the Master of Business Administration (Marketing) degree offered by Coventry University

Explore marketing strategy, practice, control and evaluation to meet customer needs in a dynamic environment

This program will develop your strategic thinking and operational marketing skills for future application in the workplace, and aims to develop strategic focus by applying operational principles and practices to the marketing planning process.

You’ll also focus on the implementation, control and evaluation of the marketing planning framework, using a marketing simulation game that enables you to construct, implement, and evaluate a marketing plan by analysing the impact of business decision-making.

Courses

5 courses

Delivered by expert academics

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

Please note that the staff described in the 'Who will you learn with?' section below may be subject to change.

  • Coventry University

Learning outcomes

Upon successful completion, you should be able to:

  • Apply and synthesise principles of marketing in operational marketing planning functions
  • Critically evaluate short and long-term marketing and financial data for strategic decision making
  • Analyse and critically assess the implementation, control and evaluation of the marketing planning process
  • Demonstrate a critical ability to evaluate competitive marketing strategy
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