Explore FutureLearn
131 results for "digital marketing"
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A Beginner’s Guide to Film Genres
Film Distributors' AssociationExplore what genre means in film and how it shapes both the narrative and the audience’s response to the story on screen.
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Fundamentals of Digital Marketing
FutureLearnBuild your digital marketing tools and lay the groundwork to plan, create, and measure digital marketing campaigns.
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Digital Skills: Digital Marketing
AccentureDelve into different digital marketing strategies and learn how to choose the right technique to target your customers.
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Getting Started with Digital Marketing
Digital Marketing InstituteCover the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
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MSc Digital Marketing with Data Analytics
Coventry UniversityLed by a team of experienced academics and practitioners, this degree is designed for the modern world of marketing with your career in mind. Combine the study of digital marketing tools and strategy with an in-depth exploration of marketing analytics.
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Digital Marketing in Perspective
The Open UniversityUnderstand the role of digital marketing, latest trends, and how digital marketing can help you to achieve your objectives.
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Get Started With Digital Marketing
Coventry UniversityWhat is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.
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Digital Marketing Analytics and Measurement: Web Analytics Planning and Tactics
The Open UniversityDiscover practical tips and learn how to use and interpret Google Analytics reports to gain insights to feed into your planning.
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Master Digital Marketing: Introduction to Marketing
The Left BankBoost your marketing skills as you explore the rise of the digital landscape and what makes an effective marketing strategy.
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Digital Marketing: New Trends and Technologies
Nottingham Business SchoolModernise your marketing strategy and stay ahead of the curve by learning about the latest digital trends and technologies.
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Digital Marketing: Marketing Channel Objectives
The Open UniversityLearn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy.
- Career advice
Become a Marketing Manager
As a marketing manager, you’ll get to oversee both marketing campaigns and the department itself, creating and delivering campaigns to budget and in-line with company goals. Start your training with digital marketing courses from top universities.
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Introduction to Digital Marketing
The Open UniversityBuild core digital marketing skills and knowledge to plan and implement first-class digital campaigns
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Master Digital Marketing: Marketing Strategy
The Left BankDevelop a marketing mix strategy that aligns with your business objectives, positioning, and target audience.
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Digital Marketing Analytics and Measurement: Reporting Dashboards
The Open UniversityLearn to use reporting dashboards to understand the value of your digital marketing activity and interactions between channels.
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Digital Marketing: Content Marketing
The Open UniversityPlan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience.
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Master Digital Marketing Strategy
The Left BankAchieve a competitive edge as you build your knowledge and learn up-to-date skills in the changing digital marketing landscape.
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Digital Marketing
Learn how to create campaigns, understand data analytics and track emerging trends to market your business with online digital marketing training.
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Digital Marketing Strategy
The Open UniversityLearn how to plan and build an effective digital marketing strategy using PR Smith’s SOSTAC® framework.
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Digital Marketing Analytics and Measurement: Web Analytics in Perspective
The Open UniversityUnderstand the role of web analytics and how you can take a data-driven approach to improve your digital marketing.
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Digital Marketing Analytics and Measurement
The Open UniversityUnderstand how to use web and channel analytics to plan, implement and optimise effective digital marketing campaigns.
- Career advice
Become a Social Media Manager
Social media managers are experts at all social media platforms. They curate the online presence of a company and gain supporters through posting on social media, communicating with their audiences and creating content strategies.
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Digital Marketing Strategy: Situation Analysis
The Open UniversityUnpack PR Smith's SOSTAC® framework for planning and implementing an effective digital marketing strategy.
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Digital Fashion Media
Condé Nast CollegeDiscover the power of digital media and how social media, content creation, and influencers are shaping the fashion industry.
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Digital Marketing Content Creation: Marketing Channels and Content Mix
The Open UniversityLearn how to plan, create, distribute, and optimise your marketing content using the right marketing channels and content mix.
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Digital Marketing Strategy: Tactics, Action and Control
The Open UniversityCreate and measure tactical activity plans for your digital marketing strategy using PR Smith’s SOSTAC® framework.
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Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks
The Open UniversityLearn how to monitor the success of your digital marketing strategy with objective setting and measurement frameworks.
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Digital Marketing Strategy: Developing Strategy and Strategic Positioning
The Open UniversityCreate an overarching strategy and define strategic positioning using PR Smith’s SOSTAC® framework.
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Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials
Social Media CollegeLearn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives.
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Master Digital Marketing: The Marketing Mix
The Left BankGet your brand or product seen as you learn how to include a pricing strategy, promotional mix, and more in your marketing.
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Introduction to Marketing: Omnichannel Marketing and Analysis
Institute of Data & MarketingExplore the different marketing channels and how to use each one to reach your campaign goals.
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Digital Copywriting Fundamentals
Chartered Institute of MarketingBoost your organisation’s digital marketing presence by learning how to write engaging, search engine optimised digital content.
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Marketing
Develop your marketing skills with these online digital marketing courses that cover topics like analytics, customer behaviour and branding.
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Digital Marketing Analytics and Measurement: Goals and Attribution Modelling
The Open UniversityUnderstand how to evaluate the true value of your digital marketing activity using web analytics goals and attribution modelling.
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Digital Marketing: Coding, UX, and Creating Digital Content
University of LeedsDiscover app and web design and learn practical skills in coding, UX, and digital content to boost your digital marketing career.
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Digital Marketing Content Creation: Hosting and Measurement
The Open UniversityDiscover the pros and cons of different content hosting options and how to measure the success of your content marketing.
- Career advice
Grow Your Digital Skills with Accenture
Whether you're in employment or education, returning to work or looking to re-skill, these eight digital skills training courses, accessible for free online and via mobile, will help you gain the confidence and skills to thrive in the digital workplace.
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Digital Marketing Content Creation
The Open UniversityGain the practical skills to create effective online content that engages your audience and delivers business objectives.
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International Marketing: Definition and Strategy
Coventry UniversityGet an introduction to international marketing and understand the motivations and strategies for businesses to go global.
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Digital Marketing Institute
Digital Marketing Institute is the proven global standard for digital marketing certification with 120,000+ members and over 20,000+ certified professionals. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands. Our programmes are developed with our council of leading global marketers, so they are built and validated by industry, for industry.
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Digital Marketing Analytics and Measurement: Advanced Web Analytics
The Open UniversityExplore the advanced features of Google Analytics and how to use them to draw out insights to improve your marketing activity.
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Creative Marketing for Behaviour Change, Sustainability and Social Good
University of OtagoLearn how to apply creative marketing, visual storytelling, and filmmaking for behaviour change initiatives.
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Create a Social Media Marketing Campaign
University of LeedsLearn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.
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Introduction to Digital Transformation
The Open UniversityLearn how digital transformation works and the factors that impact an organisation’s successful transformation.
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Social Media Marketing: The User Journey
The Open UniversityLearn how to use social media effectively throughout the user journey to reach your audience and drive engagement and objectives.
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Learn about Current Digital Workplace Trends
University of LeedsUnderstand how digital technology influences our lives and the way we work, with the IOC and the University of Leeds.
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Digital Product Management
Darden School of Business, University of VirginiaBuild product management skills as you learn how to plan, develop and manage a successful and user-focused digital product.
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Master of Business Administration (Marketing)
Coventry UniversityThis online MBA with a Specialism in Marketing aims to develop your business abilities and experience to help you become a successful leader. Explore a range of business topics and build effective leadership skills, to use in your organisation.
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Master Digital Marketing: Marketing Fundamentals
The Left BankLearn how to optimise your customer’s journey as they move through the sales funnel with these effective marketing tactics.
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Using AI to Gain a Competitive Edge for your Customer Experience (CX)
Critical MassGain a competitive edge by using AI-driven technology processes to enhance customer experience and business growth.
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Understanding Social Media Strategy
Institute of Data & MarketingDiscover how to create a social media strategy in this digital marketing course for social media managers.
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Social Media Marketing
The Open UniversityAccelerate your social media marketing skills across a range of channels, measure your success, and optimise your approach
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Digital Marketing Content Creation: Podcast Creation and Distribution
The Open UniversityDevelop the skills and knowledge to create, publish, measure, and optimise podcasts to maximise your reach and engagement.
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Learn about Current Digital Workplace Trends
University of LeedsUnderstand how digital technology influences our lives and the way we work, with the IOC and the University of Leeds.
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Digital Marketing Content Creation: Video Creation and Editing
The Open UniversityGrow your skills and technical know-how to create, edit, publish, measure, and optimise videos for your digital marketing.
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Email Marketing eCRM: The User Journey
The Open UniversityLearn to use email marketing effectively throughout the user journey to drive engagement and deliver objectives.
- Career advice
Become an Entrepreneur
Want to learn how to start your own business? Or bring new ideas and energy to your current organisation? Develop key entrepreneurial skills with short online entrepreneurship courses from top universities and business schools.
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Instagram Marketing: Instagram Essentials and Content Creation
Social Media CollegeLearn how Instagram works and how to create great content that the algorithm rewards.
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Online Display Advertising: The User Journey
The Open UniversityLearn to use online display advertising throughout the user journey to drive engagement and deliver marketing objectives.
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International Marketing: Cultural Factors
Coventry UniversityExplore how culture impacts global marketing and develop your knowledge of culture to implement into your market entry strategy.
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Entrepreneurship
Start a business or advance your career with online entrepreneurship courses. Explore customer engagement, finance, digital marketing and more.
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Developing Ideas and Content for your Digital Strategy
The University of AdelaideGain the skills to generate effective content that targets your audience, aligns with your strategic goals, and sets you apart.
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Email Marketing eCRM: CRM and Marketing Automation
The Open UniversityLearn how to use advanced email marketing tools such as CRM and marketing automation for effective digital marketing.
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Digital Marketing Content Creation: Online Writing
The Open UniversityDiscover how to write effective online content for a range of digital channels and formats to improve engagement and impact.
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Social Media Marketing: Social Media Channels
The Open UniversityChoose the right social media channels and learn how to plan and implement them effectively with this practical course.
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Facebook Marketing: Organic Reach and Paid Advertising
Social Media CollegeLearn the essential knowledge, skills, tactics, and strategies for effective free and paid Facebook marketing.
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Search Marketing: Mapping the User Journey
The Open UniversityDiscover how to use organic and paid search effectively to drive objectives throughout the user journey.
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Introduction to Marketing: Fundamentals of Marketing
Institute of Data & MarketingLearn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.
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Email Marketing eCRM
The Open UniversityLearn how to build high-performing email marketing campaigns, from targeting the right audience to email analytics and analysis.
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Introduction to Marketing: Fundamentals of Marketing
Institute of Data & MarketingLearn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.
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Master of Business Administration (Cyber Security Management)
Coventry UniversityExplore the latest digital security technologies and gain a critical awareness of the latest problems and best practices in cyber security management.
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Application of Digital Health Interventions
Taipei Medical UniversityResearch on digital heath interventions in mental health
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International Marketing: Definition and Strategy
Coventry UniversityGet an introduction to international marketing and understand the motivations and strategies for businesses to go global.
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Marketing Essentials
The University of AdelaideMake your marketing successful by learning how to work with your customers, your media channels, and the changing landscape.
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Harnessing AI in Marketing and Communication
The University of AdelaideLearn how to harness AI technology to plan and deliver compelling content, automate marketing processes, and boost efficiency.
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Developing Your Marketing Strategy
The University of AdelaidePlan and perfect your marketing strategy to boost the profitability of your business with the University of Adelaide.
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Social Media Marketing: Managing Social Media
The Open UniversityLearn tools, techniques, and processes to effectively plan and manage your social media accounts.
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Online Display Advertising: Measuring Performance
The Open UniversityDiscover how to use ad platform and web analytics to improve the ROI of your online display advertising and deliver results.
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Introduction to Digital Transformation: The Digital Capability Benchmark
The Open UniversityDiscover how to benchmark an organisation against the top ten capability factors and drive your digital transformation forward.
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Social Media Analytics: Using Data to Understand Public Conversations
Queensland University of TechnologyHow can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?
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International Marketing: Selection and Market Entry Strategies
Coventry UniversityInvestigate the various methods of market selection and entry strategies, and explore the issues around internationalisation.
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Introduction to Marketing: Understanding your Customers
Institute of Data & MarketingDiscover the importance of customer personas, and how to create and use them to develop effective marketing plans.
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Online Display Advertising
The Open UniversityGain the skills to create, manage and optimise successful online display advertising campaigns that deliver results.
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Introduction to Digital Transformation: Transformation Insights and Case Studies
The Open UniversityGain insights from organisations that have succeeded or failed in digital transformation.
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Search Marketing: Paid Search Marketing – Pay Per Click (PPC)
The Open UniversityLearn how to use pay per click (PPC) to improve paid search traffic and drive business objectives.
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Search Marketing: Measuring Search Marketing
The Open UniversityExplore analytics to improve the ROI of your search engine optimisation and pay per click campaigns.
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Learn to Code for the Web
University of LeedsInterested in what's behind your favourite websites and apps? Get to grips with the basics of coding in HTML, CSS, and JavaScript.
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Introduction to Digital Transformation and E-Commerce
Coventry UniversityBuild your knowledge of digital transformation and explore effective digital business and e-commerce management strategies.
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Online Display Advertising: Formats and Creative
The Open UniversityExplore online display advertising formats, creative, and best practices to maximise the impact of your marketing campaigns.
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How to Develop Your Social Media Content Strategy
Institute of Data & MarketingDiscover how to plan effective content as part of your social media strategy on this digital marketing course.
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Search Marketing
The Open UniversityUnlock the skills to use Search Engine Optimisation and Pay Per Click effectively.
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How to Create Great Online Content
University of LeedsDiscover what makes online content a success and learn how to create engaging content that's in line with your business goals.
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Setting Up Your Instagram Profile for Business and Marketing
Social Media CollegeLearn how to increase your social media presence by creating an Instagram account that aligns with key marketing strategies.
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Social Media Marketing: Organic and Paid Social Media
The Open UniversityLearn the best practices for using both organic and paid social media to help drive engagement and meet your objectives.
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Email Marketing eCRM: Measurement and Iteration
The Open UniversityDiscover how to use email service providers and web analytics to improve your email marketing and drive your business objectives.
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Introduction to Aviation and Big Data Applications
HKU School of Professional and Continuing EducationLearn how to harness big data applications to drive digital transformation and automation in the aviation industry.
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Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
Institute of Data & MarketingDiscover how to effectively manage live social media campaigns, engage influencers, and get insights from social media analytics
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Copywriting Fundamentals
Chartered Institute of MarketingGain the skills to become a successful copywriter as you learn how to write copy, develop your brand, and win customers.
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Online Display Advertising: Targeting Options
The Open UniversityImprove your online display advertising targeting to maximise your marketing campaign results and benefit your business.
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The Business of Beauty: Introduction to the Beauty Industry
Condé Nast CollegeWant to go behind the scenes of the beauty industry? Discover how marketing strategies and global trends influence beauty brands.
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Customer Experience Design for Customer Success
FutureLearnLearn skills that will enable you to design and implement strategies to improve both customer experience and customer success.
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Search Marketing: Search Engine Optimisation (SEO)
The Open UniversityLearn how to improve organic search rankings, increase website traffic and drive business objectives through SEO.
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LinkedIn Marketing: LinkedIn Essentials and Content Creation
Social Media CollegeLearn how LinkedIn works and how to create effective and engaging content.
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The Future of Fashion and Media with Condé Nast
Condé Nast CollegeGain expert insights into the fashion and media industry from Condé Nast and discover how brands evolve to meet consumer demands.
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Fashion Technology: A Beginner’s Guide to CLO 3D
University for the Creative ArtsDevelop an in-depth knowledge of digital fashion technology and virtual prototyping using 3D imaging program, CLO 3D.
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Skills to Succeed in the Digital Workplace
University of LeedsImprove your digital skills to build resilience in the workplace and boost your employability for a future-proof career.
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Blended Learning Essentials for Vocational Education and Training
University of LeedsPrepare your learners to succeed in the workplace by fostering digital skills through blended learning.
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Brand Identity: How Branding Works and Building Your Personal Brand
FutureLearnDiscover the secrets behind successful brands and how you can use the same techniques to create an effective personal brand.
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Digital Skills: Social Media
AccentureLearn how to use social media for business, from creating a social media presence to measuring success.
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Grow Your Instagram Following
Social Media CollegeLearn how to build your social media following, use collaborations, and work with influencers to enhance your audience reach.
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CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management
FutureLearnDevelop your CRM skills as you explore Salesforce reports, Salesforce objects, data management, and more.
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Fashion Technology: An Advanced Guide to CLO 3D
University for the Creative ArtsDevelop advanced skills in virtual fashion design using CLO 3D to design, produce, and present your virtual garments.
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Digital Security Training: Cyber Threats and Risk Management
Coventry UniversityExplore how to protect against cyber attacks using the key principles of digital security.
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Content Planning and Creation
Social Media CollegeEnsure your Instagram content is high quality, engaging, and delivered consistently and strategically.
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CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management
FutureLearnContinue learning how to use Salesforce in this course covering Salesforce reports, Salesforce objects, data management and more.
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Doing Business in Web3
RMIT UniversityExplore the fundamentals of Web3 and discover how its emerging digital technologies are transforming business.
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Research and Prepare: Understand eCommerce Customers, Products, and Propositions
Colin LewisExplore how to research your target shopper, understand how they discover products on the digital shelf, and capture reviews.
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Brand Purpose: Marketing Yourself and Building Meaningful Connections
FutureLearnLearn the best practices from branding experts to present your personal brand with confidence, professionalism, and purpose.
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CRM Fundamentals and Practice: Salesforce Automation and Best Practice
FutureLearnDiscover how to use Salesforce automation to make processes and workflows more effective, and explore CRM best practice.
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NFTs: A Practical Guide
RMIT UniversityGain a practical introduction to NFTs as you explore blockchain technology and learn how to mint and share NFTs.
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CRM Fundamentals and Practice: Introduction to Salesforce
FutureLearnBegin to understand how to use Salesforce CRM software to generate customer insights, on this introductory online course.
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CRM Fundamentals and Practice: Introduction to Salesforce
FutureLearnBegin to understand how to use Salesforce CRM software to generate customer insights, in this introductory course.
- Career advice
Become a Data Analyst
Data analysts use technical skills to collect and analyse data, form data insights and come to meaningful conclusions that they express through visual, written and verbal communication. Companies need data analysts so they can learn about their audiences.
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Creating and Measuring Success in eCommerce
Colin LewisLearn how to develop clear and effective strategies to run your eCommerce business and measure success.
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Understanding Gambling Harm in NSW
Deakin UniversityDiscover practice-driven approaches to help understand and manage the risks associated with gambling.
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Credible Content Creation for Communications Professionals
University of Southern QueenslandDiscover how to source reliable information and improve the validity, authenticity, and quality of your content.
- Career advice
Become a Finance Manager
Finance managers, sometimes known as financial controllers, are responsible for managing a company’s financial aims and output - from day-to-day decisions through to end-of-year goals. Start your career now with short online financial management courses.
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Brand Personality: How to Tell Your Story with Authenticity and Relevance
FutureLearnLearn how to hone in on your individuality to build a brand personality that’s genuine and connects with your target audience.
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Social Impact in Business: How to Build a Brand that Matters
Good-LoopLearn how to identify your brand’s authentic purpose and build a socially-driven and ethical business from the inside, out.
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UX Design Strategy and Application: Customer Journey Mapping
FutureLearnExplore customer journey mapping and its role in ensuring quality user experience.
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How to Use Microsoft Excel for Data Analysis
CloudSwyft Global Systems, Inc.Improve your skills using Microsoft Excel and associated Excel features, to better report and analyse your data.