Explore FutureLearn
154 results for "digital marketing"
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Fashion Technology: A Beginner’s Guide to CLO 3D
University for the Creative ArtsDevelop an in-depth knowledge of digital fashion technology and virtual prototyping using 3D imaging program, CLO 3D.
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Digital Skills: Digital Marketing
AccentureLearn about some of the different digital marketing strategies and techniques that are available for businesses to use.
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International Marketing: Definition and Strategy
Coventry UniversityGet an introduction to international marketing and understand the motivations and strategies for businesses to go global.
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Digital Marketing Analytics and Measurement: Web Analytics in Perspective
The Open UniversityUnderstand the role of web analytics and how you can take a data-driven approach to improve your digital marketing.
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Digital Marketing Analytics and Measurement: Reporting Dashboards
The Open UniversityLearn to use reporting dashboards to understand the value of your digital marketing activity and interactions between channels.
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Digital Marketing Analytics and Measurement: Web Analytics Planning and Tactics
The Open UniversityDiscover practical tips and learn how to use and interpret Google Analytics reports to gain insights to feed into your planning.
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Digital Marketing Strategy: Introduction to PR Smith’s SOSTAC® and Situational Analysis
The Open UniversityUnpack PR Smith's SOSTAC® framework for planning and implementing an effective digital marketing strategy.
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Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks
The Open UniversityLearn how to monitor the success of your digital marketing strategy with objective setting and measurement frameworks.
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Digital Marketing Strategy: Developing Strategy and Strategic Positioning
The Open UniversityCreate an overarching strategy and define strategic positioning using PR Smith’s SOSTAC® framework.
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Digital Marketing Strategy: Tactics, Action and Control
The Open UniversityCreate and measure tactical activity plans for your digital marketing strategy using PR Smith’s SOSTAC® framework.
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Fundamentals of Digital Marketing
FutureLearnBuild your digital marketing tools and lay the groundwork to plan, create, and measure digital marketing campaigns.
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International Marketing: Cultural Factors
Coventry UniversityExplore how culture impacts global marketing and develop your knowledge of culture to implement into your market entry strategy.
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Digital Marketing in Perspective
The Open UniversityUnderstand the role of digital marketing, latest trends, and how digital marketing can help you to achieve your objectives.
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Creative Marketing for Behaviour Change, Sustainability and Social Good
University of OtagoLearn how to apply creative marketing, visual storytelling, and filmmaking for behaviour change initiatives.
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Digital Marketing Analytics and Measurement: Advanced Web Analytics
The Open UniversityExplore the advanced features of Google Analytics and how to use them to draw out insights to improve your marketing activity.
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Get Started With Digital Marketing
Coventry UniversityWhat is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.
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Getting Started with Digital Marketing
Digital Marketing InstituteCover the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
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Digital Marketing Analytics and Measurement: Goals and Attribution Modelling
The Open UniversityUnderstand how to evaluate the true value of your digital marketing activity using web analytics goals and attribution modelling.
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Digital Marketing: Marketing Channel Objectives
The Open UniversityLearn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy.
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Copywriting Fundamentals
Chartered Institute of MarketingGain the skills to become a successful copywriter as you learn how to write copy, develop your brand, and win customers.
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MSc Digital Marketing with Data Analytics
Coventry UniversityLed by a team of experienced academics and practitioners, this degree is designed for the modern world of marketing with your career in mind. Combine the study of digital marketing tools and strategy with an in-depth exploration of marketing analytics.
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Digital Marketing: Personas and User Journeys
The Open UniversityUnderstand and develop user personas and user journey maps to create highly effective digital marketing.
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Digital Marketing for Hoteliers
Swiss Education GroupLearn practical skills to design a digital marketing strategy for a hotel and hospitality enterprise.
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Master Digital Marketing: Introduction to Marketing
The Left BankBoost your marketing skills as you explore the rise of the digital landscape and what makes an effective marketing strategy.
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Introduction to Marketing: Omnichannel Marketing and Analysis
Institute of Data & MarketingExplore the different marketing channels and how to use each one to reach your campaign goals.
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Digital Marketing: Content Marketing
The Open UniversityPlan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience.
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International Marketing: Selection and Market Entry Strategies
Coventry UniversityInvestigate the various methods of market selection and entry strategies, and explore the issues around internationalisation.
- Career advice
Become a Marketing Manager
As a marketing manager, you’ll get to oversee both marketing campaigns and the department itself, creating and delivering campaigns to budget and in-line with company goals. Start your training with digital marketing courses from top universities.
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Master Digital Marketing: Marketing Strategy
The Left BankDevelop a marketing mix strategy that aligns with your business objectives, positioning, and target audience.
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Introduction to Digital Marketing
The Open UniversityBuild core digital marketing skills and knowledge to plan and implement first-class digital campaigns
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Master Digital Marketing Strategy
The Left BankAchieve a competitive edge as you build your knowledge and learn up-to-date skills in the changing digital marketing landscape.
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Digital Marketing Strategy
The Open UniversityLearn how to plan and build an effective digital marketing strategy using PR Smith’s SOSTAC® framework.
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Digital Marketing
Learn how to create campaigns, understand data analytics and track emerging trends to market your business with online digital marketing training.
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Creative Strategy for Emerging Digital Media
Ravensbourne University LondonDiscover how to build digital marketing strategies and use emerging digital media to enhance your business’ value and purpose.
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Learn about Current Digital Workplace Trends
University of LeedsUnderstand how digital technology influences our lives and the way we work, with the IOC and the University of Leeds.
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Digital Marketing Content Creation: Marketing Channels and Content Mix
The Open UniversityLearn how to plan, create, distribute, and optimise your marketing content using the right marketing channels and content mix.
- Career advice
Become a Social Media Manager
Social media managers are experts at all social media platforms. They curate the online presence of a company and gain supporters through posting on social media, communicating with their audiences and creating content strategies.
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Digital Fashion Media
Condé Nast CollegeDiscover the power of digital media and how social media, content creation, and influencers are shaping the fashion industry.
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Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials
Social Media CollegeLearn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives.
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Digital Marketing Analytics and Measurement
The Open UniversityUnderstand how to use web and channel analytics to plan, implement and optimise effective digital marketing campaigns.
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Digital Marketing: Storytelling in the New Communication Landscape
Ravensbourne University LondonGet under the bonnet of social media and explore digital storytelling with Dines, founder and creative director of Studio Blup.
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Master Digital Marketing: The Marketing Mix
The Left BankGet your brand or product seen as you learn how to include a pricing strategy, promotional mix, and more in your marketing.
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The Ultimate Digital Marketing Training: SEO, Google Ads and Cold Email
ClickSliceLearn how to launch an effective SEO, Google Ads, and cold email campaign from scratch following repeatable step by step processes
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Digital Marketing Content Creation: Video Creation and Editing
The Open UniversityGrow your skills and technical know-how to create, edit, publish, measure, and optimise videos for your digital marketing.
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The Digital Economy: Success through Market Segmentation
The Open UniversityExplore how and why market segmentation can be used to improve customer satisfaction and business performance.
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The Digital Economy: Selling Through Customer Insight
The Open UniversityUncover new perspectives on the role and behaviour of your customers, to enhance your sales and marketing.
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Marketing
Develop your marketing skills with these online digital marketing courses that cover topics like analytics, customer behaviour and branding.
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Google Ads Course for Beginners - From Zero to PPC Hero
ClickSliceGet to grips with how to successfully run a Google Ads account and help increase its profitability.
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Digital Marketing: Coding, UX, and Creating Digital Content
University of LeedsDiscover app and web design and learn practical skills in coding, UX, and digital content to boost your digital marketing career.
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Cold Email Mastery: The Ultimate B2B Lead Generation Course
ClickSliceUnderstand how to grow your business and generate B2B leads via the digital marketing strategy of cold emailing.
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Email Marketing eCRM: The User Journey
The Open UniversityLearn to use email marketing effectively throughout the user journey to drive engagement and deliver objectives.
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Digital Marketing Content Creation: Online Writing
The Open UniversityDiscover how to write effective online content for a range of digital channels and formats to improve engagement and impact.
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Digital Marketing Content Creation
The Open UniversityGain the practical skills to create effective online content that engages your audience and delivers business objectives.
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The Ultimate SEO and Wordpress Training Course for 2022: Rank #1
ClickSliceLearn how to best implement on-page and technical SEO to best improve a WordPress website’s ranking on Google.
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Email Marketing eCRM: CRM and Marketing Automation
The Open UniversityLearn how to use advanced email marketing tools such as CRM and marketing automation for effective digital marketing.
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Create a Social Media Marketing Campaign
University of LeedsLearn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.
- Career advice
Grow Your Digital Skills with Accenture
Whether you’re looking for a new job or want to start your own business, digital skills are the key to success. From mechanics to 3D modelling, plumbing to programming, get the digital skills you need with these specially designed courses from Accenture.
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Introduction to Marketing: Fundamentals of Marketing
Institute of Data & MarketingLearn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.
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Digital Marketing Institute
Digital Marketing Institute is the proven global standard for digital marketing certification with 120,000+ members and over 20,000+ certified professionals. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands. Our programmes are developed with our council of leading global marketers, so they are built and validated by industry, for industry.
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Digital Marketing Content Creation: Podcast Creation and Distribution
The Open UniversityDevelop the skills and knowledge to create, publish, measure, and optimise podcasts to maximise your reach and engagement.
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Digital Product Management
Darden School of Business, University of VirginiaBuild product management skills as you learn how to plan, develop and manage a successful and user-focused digital product.
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Master Digital Marketing: Marketing Fundamentals
The Left BankLearn how to optimise your customer’s journey as they move through the sales funnel with these effective marketing tactics.
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Using AI to Gain a Competitive Edge for your Customer Experience (CX)
Critical MassGain a competitive edge by using AI-driven technology processes to enhance customer experience and business growth.
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Understanding Social Media Strategy
Institute of Data & MarketingDiscover how to create a social media strategy in this digital marketing course for social media managers.
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Digital Marketing Content Creation: Hosting and Measurement
The Open UniversityDiscover the pros and cons of different content hosting options and how to measure the success of your content marketing.
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Master of Business Administration (Marketing)
Coventry UniversityThis online MBA with a Specialism in Marketing aims to develop your business abilities and experience to help you become a successful leader. Explore a range of business topics and build effective leadership skills, to use in your organisation.
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Social Media Marketing
The Open UniversityAccelerate your social media marketing skills across a range of channels, measure your success, and optimise your approach
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Introduction to Marketing: Understanding your Customers
Institute of Data & MarketingDiscover the importance of customer personas, and how to create and use them to develop effective marketing plans.
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Learn about Current Digital Workplace Trends
University of LeedsUnderstand how digital technology influences our lives and the way we work, with the IOC and the University of Leeds.
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Search Marketing: Mapping the User Journey
The Open UniversityDiscover how to use organic and paid search effectively to drive objectives throughout the user journey.
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Instagram Marketing: Instagram Essentials and Content Creation
Social Media CollegeLearn how Instagram works and how to create great content that the algorithm rewards.
- Career advice
Become an Entrepreneur
Want to learn how to start your own business? Or bring new ideas and energy to your current organisation? Develop key entrepreneurial skills with short online entrepreneurship courses from top universities and business schools.
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Creating Strategies for Influencer Marketing
Ravensbourne University LondonDive into influencer marketing, learn why it’s so important, and discover how to create branded content with influencers.
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Social Media Marketing with Advertising Week
Advertising WeekNew to social media marketing? Upskill with AWLearn and master how to plan and run powerful social media marketing campaigns.
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Entrepreneurship
Start a business or advance your career with online entrepreneurship courses. Explore customer engagement, finance, digital marketing and more.
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How To Start and Run Your Own SEO Business From Home: The Complete Blueprint
ClickSliceThis detailed SEO and digital marketing course will give you all the skills you need to set up your own SEO agency or business.
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Strategic Design for Social Media
Ravensbourne University LondonLearn how to build social media strategies for the entire pipeline, from creative content design to audience-led optimisation.
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Mapper: Navigating Digital Career Tools
Founders4SchoolsSupport your students' transition into work, understand the careers they'll be entering, and give them the best chance of success.
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Social Media Marketing: The User Journey
The Open UniversityLearn how to use social media effectively throughout the user journey to reach your audience and drive engagement and objectives.
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Facebook Marketing: Organic Reach and Paid Advertising
Social Media CollegeLearn the essential knowledge, skills, tactics, and strategies for effective free and paid Facebook marketing.
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Display Advertising: The User Journey
The Open UniversityLearn to use display advertising effectively throughout the user journey to drive engagement and deliver marketing objectives.
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Search Marketing: Measuring Search Marketing
The Open UniversityExplore analytics to improve the ROI of your search engine optimisation and pay per click campaigns.
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Application of Digital Health Interventions
Taipei Medical UniversityResearch on digital heath interventions in mental health
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Digital Skills: User Experience
AccentureLearn about why user experience (UX) is important, the research and design basics, and the tools and testing techniques used in UX
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Introduction to Marketing: Fundamentals of Marketing
Institute of Data & MarketingLearn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.
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Email Marketing eCRM
The Open UniversityLearn how to build high-performing email marketing campaigns, from targeting the right audience to email analytics and analysis.
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Explore and Understand the Gaming Industry
D&ADDive into the world of gaming and discover how to use it to boost your marketing and creative prospects.
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Display Advertising
The Open UniversityGain the skills to create, manage and optimise successful online display advertising campaigns that deliver results.
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Master of Business Administration (Cyber Security Management)
Coventry UniversityExplore the latest digital security technologies and gain a critical awareness of the latest problems and best practices in cyber security management.
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International Marketing: Definition and Strategy
Coventry UniversityGet an introduction to international marketing and understand the motivations and strategies for businesses to go global.
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Search Marketing: Paid Search Marketing – Pay Per Click (PPC)
The Open UniversityLearn how to use pay per click (PPC) to improve paid search traffic and drive business objectives.
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How to Create Everlasting Experiences Through Gaming
D&ADDevelop your worldbuilding skills and bring your brand to life through immersive storytelling and transmedia experiences.
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Introduction to Digital Transformation and E-Commerce
Coventry UniversityBuild your knowledge of digital transformation and explore effective digital business and e-commerce management strategies.
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Social Media Analytics: Using Data to Understand Public Conversations
Queensland University of TechnologyHow can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?
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Learn to Code for the Web
University of LeedsInterested in what's behind your favourite websites and apps? Get to grips with the basics of coding in HTML, CSS, and JavaScript.
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Email Marketing eCRM: Measurement and Iteration
The Open UniversityDiscover how to use email service providers and web analytics to improve your email marketing and drive your business objectives.
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Display Advertising: Measuring Performance
The Open UniversityDiscover how to use ad platform and web analytics to improve the ROI of your display advertising and deliver results.
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Content Marketing Strategy with Advertising Week
Advertising WeekLearn content marketing strategy from the best in the business, with insights from Nike, Goop, Glossier, Burger King and more.
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Social Entrepreneurship in Educational Technology: Ideation and Market Research
Johns Hopkins UniversityLearn the important precursors of launching your EdTech idea, including ideation strategies and market research methods.
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Local SEO: A Definitive Guide to Local Business Marketing
ClickSliceWatch an SEO expert show you how to get a local business onto the first page of Google – in real-time.
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How to Develop Your Social Media Content Strategy
Institute of Data & MarketingDiscover how to plan effective content as part of your social media strategy on this digital marketing course.
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How to Create Great Online Content
University of LeedsDiscover what makes online content a success and learn how to create engaging content that's in line with your business goals.
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Search Marketing
The Open UniversityUnlock the skills to use Search Engine Optimisation and Pay Per Click effectively.
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Display Advertising: Formats and Creative
The Open UniversityExplore display advertising formats, creative, and best practices to maximise the impact of your display marketing campaigns.
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Digital Skills: Social Media
AccentureLearn how to use social media for business, from creating a social media presence to measuring success.
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Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
Institute of Data & MarketingDiscover how to effectively manage live social media campaigns, engage influencers, and get insights from social media analytics
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Search Marketing: Search Engine Optimisation (SEO)
The Open UniversityLearn how to improve organic search rankings, increase website traffic and drive business objectives through SEO.
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Creative Communication Beyond VR and AR
Ravensbourne University LondonDiscover how to use extended reality to enhance your digital marketing and tell brand-related stories through VR and AR.
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Social Media Marketing: Social Media Channels
The Open UniversityChoose the right social media channels and learn how to plan and implement them effectively with this practical course.
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Social Media Marketing: Organic and Paid Social Media
The Open UniversityLearn the best practices for using both organic and paid social media to help drive engagement and meet your objectives.
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Brand Strategy and Communication
Ravensbourne University LondonLearn the key concepts of brand strategy and how to use digital storytelling to build interaction with a brand.
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Fashion Management: Create Your Own Sustainable Brand
Institut Français de la Mode (IFM)Develop your fashion management and entrepreneurial skills across marketing, product development, branding, and sustainability.
- Microcredential
Fashion Business
Institut Français de la Mode (IFM)Upskill in fashion management for work in fashion marketing, branding, product development, sustainability, and entrepreneurship.
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The Business of Beauty: Introduction to the Beauty Industry
Condé Nast CollegeWant to go behind the scenes of the beauty industry? Discover how marketing strategies and global trends influence beauty brands.
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CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management
FutureLearnDevelop your CRM skills as you explore Salesforce reports, Salesforce objects, data management, and more.
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Display Advertising: Targeting Options
The Open UniversityImprove your online display advertising targeting to maximise your marketing campaign results and benefit your business.
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LinkedIn Marketing: LinkedIn Essentials and Content Creation
Social Media CollegeLearn how LinkedIn works and how to create effective and engaging content.
- ExpertTrack
Customer Experience Design for Customer Success
FutureLearnLearn skills that will enable you to design and implement strategies to improve both customer experience and customer success.
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The Future of Fashion and Media with Condé Nast
Condé Nast CollegeGain expert insights into the fashion and media industry from Condé Nast and discover how brands evolve to meet consumer demands.
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Brand Identity: How Branding Works and Building Your Personal Brand
FutureLearnDiscover the secrets behind successful brands and how you can use the same techniques to create an effective personal brand.
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Fashion Management: Brands, Communication & Distribution
Institut Français de la Mode (IFM)Discover how to build a brand identity, how to translate it into the consumer experience, and how to successfully communicate it.
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Skills to Succeed in the Digital Workplace
University of LeedsImprove your digital skills to build resilience in the workplace and boost your employability for a future-proof career.
- Microcredential
Business Management: Marketing Principles and Practice
The Open UniversityDevelop your marketing skills and knowledge to help you make better business decisions and achieve your professional goals.
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Blended Learning Essentials for Vocational Education and Training
University of LeedsPrepare your learners to succeed in the workplace by fostering digital skills through blended learning.
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CRM Fundamentals and Practice: Salesforce Automation and Best Practice
FutureLearnDiscover how to use Salesforce automation to make processes and workflows more effective, and explore CRM best practice.
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How to Open a Restaurant
Swiss Education GroupGet expert training in everything you need to know to become a top restaurateur, from marketing to menu design, and more.
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Brand Purpose: Marketing Yourself and Building Meaningful Connections
FutureLearnLearn the best practices from branding experts to present your personal brand with confidence, professionalism, and purpose.
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Research and Prepare: Understand eCommerce Customers, Products, and Propositions
Colin LewisExplore how to research your target shopper, understand how they discover products on the digital shelf, and capture reviews.
- ExpertTrack
Digital Security Training: Cyber Threats and Risk Management
Coventry UniversityExplore how to protect against cyber attacks using the key principles of digital security.
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CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management
FutureLearnContinue learning how to use Salesforce in this course covering Salesforce reports, Salesforce objects, data management and more.
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Social Media Marketing: Managing Social Media
The Open UniversityLearn tools, techniques, and processes to effectively plan and manage your social media accounts.
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Creating engaging content for Social Media
New Zealand Institute of Education (NZIE)Discover how to create engaging content for different social media platforms using a range of free tools and techniques.
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Introduction to Tourism and Hospitality
Universidad de PalermoGain an overview of the tourism and hospitality industry and lay the groundwork to understand its customers and challenges.
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CRM Fundamentals and Practice: Introduction to Salesforce
FutureLearnBegin to understand how to use Salesforce CRM software to generate customer insights, on this introductory online course.
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Fashion Management: Defining Markets, Business Models & Trends
Institut Français de la Mode (IFM)Explore fashion from a historical and sociological perspective and understand evolving fashion business models.
- ExpertTrack
Social Entrepreneurship in Educational Technology
Johns Hopkins UniversityLaunch your educational technology idea from ideation and creating a business plan to securing funding.
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CRM Fundamentals and Practice: Introduction to Salesforce
FutureLearnBegin to understand how to use Salesforce CRM software to generate customer insights, in this introductory course.
- Microcredential
Innovation and Organisational Change
Deakin UniversityDiagnose the need for organisational change and develop a strategic change program
- Career advice
Become a Data Analyst
Data analysts use technical skills to collect and analyse data, form data insights and come to meaningful conclusions that they express through visual, written and verbal communication. Companies need data analysts so they can learn about their audiences.
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Complete Guide To Link Building: Building High-Quality Backlinks for SEO
ClickSliceLearn how to build strong backlinks that get your business ranking on Google’s first page with this online link building course.
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Social Entrepreneurship in Educational Technology: Concept Development and Prototyping
Johns Hopkins UniversityLearn how to successfully enter the EdTech industry and develop your ideas alongside entrepreneurial experts.
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How to Understand the Gaming Audience
D&ADLearn techniques to understand your audience and use gamification to improve your creative communications.
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Understanding Gambling Harm in NSW
Deakin UniversityDiscover practice-driven approaches to help understand and manage the risks associated with gambling.
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Explore and Understand the Gaming Industry
D&ADDive into the world of gaming and discover how to use it to boost your marketing and creative prospects.
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Advertising and Creative Marketing with Advertising Week
Advertising WeekLaunch a successful advertising campaign as you learn how to choose the right ad channels to effectively target your customers.
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Google My Business: Complete Listing Optimisation Training
ClickSliceGrow your business by learning how to use your Google My Business listing to generate more hot leads, inquiries, and sales.
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How to Understand the Gaming Audience
D&ADLearn techniques to understand your audience and use gamification to improve your creative communications.
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How to Create Everlasting Experiences Through Gaming
D&ADDevelop your worldbuilding skills and bring your brand to life through immersive storytelling and transmedia experiences.
- Career advice
Become a Finance Manager
Finance managers, sometimes known as financial controllers, are responsible for managing a company’s financial aims and output - from day-to-day decisions through to end-of-year goals. Start your career now with short online financial management courses.
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Brand Personality: How to Tell Your Story with Authenticity and Relevance
FutureLearnLearn how to hone in on your individuality to build a brand personality that’s genuine and connects with your target audience.
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Social Impact in Business: How to Build a Brand that Matters
Good-LoopLearn how to identify your brand’s authentic purpose and build a socially-driven and ethical business from the inside, out.
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UX Design Strategy and Application: Customer Journey Mapping
FutureLearnExplore customer journey mapping and its role in ensuring quality user experience.
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How to Use Microsoft Excel for Data Analysis
CloudSwyft Global Systems, Inc.Improve your skills using Microsoft Excel and associated Excel features, to better report and analyse your data.
- ExpertTrack
Game On: How Gaming Can Supercharge Your Creative Communications
D&ADDiscover how to create engaging creative communications, advertising, and experiences by harnessing the power of gaming.