Create a Robust Go to Market Strategy
Learn how to plan and implement a go to market strategy with a compelling value proposition that leads your business to success.
Duration
3 weeksWeekly study
3 hours
Create a Robust Go to Market Strategy
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Develop a complete go to market strategy template for your new business
Got a great business idea? Time to build a bullet-proof go to market strategy.
This course will equip you with the skills and knowledge to identify your business positioning, define your target market, and develop a marketing strategy that sets your business up for success.
Develop a powerful positioning strategy and unique value proposition
Led by Ken Burke, founder of the EntrepreneurNOW Network, you’ll discover how to use the unique selling points (USPs) of your product or service to define its business positioning.
You’ll learn how to inform your customers of these USPs through the creation of a defined and unique value proposition and identify effective selling and marketing techniques for doing so.
Learn how to define your target market
Defining your audience is a key part of developing a solid go to market strategy.
You’ll consider how to identify who your audience is and explore ways to identify your competition. You’ll also explore how to build and use customer personas to inform a value proposition that resonates with your audience.
Find innovative ways to engage your customers and develop a messaging strategy
Understanding your customers is key to reaching and engaging with them. You’ll learn how to identify the business benefits that matter most to your target customer.
You’ll discover how to make psycho-graphic and demographic customer profiles and how to implement different messaging strategies to engage with your target audience
Implement your marketing strategy and set your business up for success
Once you’ve learnt how to develop a go to market plan, lay out your unique value proposition, identify your target audience and messaging strategy, and position your business in the market, you’ll find out how to apply your new knowledge in the real world.
Syllabus
Week 1
Create a Powerful Positioning Strategy
Welcome
Welcome to Creating a Robust Go-to-Market Strategy
Introduction
Let's get started with creating your positioning straetgy.
Positioning for Success
In this activity, we will take a look at how to position your company in the best possible way. The good thing is you have lots of control on how you want your customers to perceive you.
The Positioning Framework
You will learn step by step exactly how to position your product or service. We introduce an easy to use framework that walks you through the process.
Create a Positioning Strategy
Time to put pen to paper - or fingers to keyboard. We will take a look inside a planning worksheet to prepare you to create a positioning strategy for your business.
Discuss How to Build a Positioning Strategy
Let's discuss how you can effectively build a solid positioning strategy for your business or business idea.
Quiz - Create a Positioning Strategy
A chance to test your knowledge.
Week 2
Determine Your Target Market
Introduction
Let's get started with an overview of how to determine your target market.
Target Market Framework
Learn the target market framework which gives you all the tools necessary to define your target market.
Target Market Workshop
Time to put pen to paper - or fingers to keyboard. We present a planning worksheet that prepares you to define your target market.
Discuss How to Determine Your Target Market
Let's discuss how you can effectively define your target market such that your unique value proposition resonates with your customers.
Quiz - Determine Your Target Market
Here is your chance to test your knowledge. Take the final quiz.
Week 3
Build a Compelling Unique Value Proposition
Introduction
Let's dive into one of the most important strategies in building your go-to-market strategy. You will learn how to create a unique value proposition that resonates with you potential customers.
Unique Value Proposition Explained
Now it is time to dive into the details about creating a unique value proposition.
Create Your Unique Value Proposition
In this lesson, I am going to walk you step-by-step through creating a unique value proposition for your business.
Unique Value Proposition Workshop
Time to put pen to paper - or fingers to keyboard. Take a look inside the planning worksheet that prepares you to create your unique value proposition.
Congratulations!!!
Celebrate Your Success
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Develop a complete go to market strategy for your business or business idea
- Explore how to develop a well-defined target market for your business
- Explore and be able to deploy a powerful positioning strategy
- Develop a compelling selling proposition that powers a strong messaging strategy
Who is the course for?
This course is designed for entrepreneurs who already own a business or are looking to start one.
You will also find it useful if you’re a business owner or executive looking to develop positioning, messaging, and targeting strategies. Students considering future career prospects in business, product management, or marketing will also benefit from this course.
What software or tools do you need?
Excel or Google Sheets would be helpful to use for this course but is not essential. The course contains a significant amount of video content.
Who will you learn with?
Ken Burke, the founder of EntrepreneurNOW, is a serial entrepreneur in the high-tech industry and recently sold his eCommerce software company which generated 2 billion in online sales per year.
Who developed the course?
The EntrepreneurNOW! Network (ENN)
The EntrepreneurNOW! Network (ENN) is dedicated to educating entrepreneurs and corporate business managers on starting, running and growing successful businesses. Our mission is to positively impact the lives of entrepreneurs by allowing them to learn a wide range of business strategies that are key to running a successful business. All of these strategies come directly from very experienced entrepreneurs who have run successful businesses and learned so much in the process.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
Want to know more about learning on FutureLearn? Using FutureLearn
Get a taste of this course
Find out what this course is like by previewing some of the course steps before you join: