Understanding Fashion: From Business to Culture
Take a deep dive into the fashion world with unique insights from Chanel & YSL
Curious about how the fashion industry has transformed and shaped Western culture over the last 150 years?
This 4-week course delves into the fashion world and investigates fashion as both a cultural phenomenon and a creative industry.
You will explore the interaction between fashion, society and business with top fashion designers and professors from Institut Français de la Mode.
Explore the emergence of fashion trends
Where does fashion actually come from? You will start the course by answering this question and learning about modern fashion and its contemporary relevance.
Explore the rise of the fashion industry during the industrial revolution and evaluate how brands incorporate modernity into their designs. The course features case studies from luxury fashion brands such as Gucci, Paul Smith, Jacquemus …
Investigate the role of fashion designers and brands
You will reflect on the relationship between fashion and politics, and ask whether fashion designers and brands have the power to be social actors.
You will also explore fashion codes and the language of fashion, considering whether fashion brands are indeed creative languages.
Understand consumption in the fashion industry
In your final week, you will investigate fashion consumption and develop an understanding of how fashion functions as a social marker and identity construct.
You will evaluate what it takes to create and develop a fashion collection, and you look at the intersections between trends, seasonality and innovation.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Develop transdisciplinary knowledge and expertise aimed at understanding the logics of the contemporary fashion field
- Identify the creative models of the different fashion houses and their conception of time
- Explore the trends diffusion models
- Interpret a fashion silhouette
- Explain the construction of consumer behaviour
Who is the course for?
Whether you are passionate about fashion and interested in making a career in this field, or are a marketing student intrigued by consumer culture or indeed an experienced fashion professional looking to deepen your knowledge, this course is designed for you. Anyone looking to deepen and specialise their knowledge of the fashion industry will benefit greatly from the leanings on this course.
This course will also be relevant to fashion entrepreneurs who need a holistic view of the industry’s key success factors.
This course is supported by DEFI.
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Get a taste of this course
Find out what this course is like by previewing some of the course steps before you join:
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