Email Marketing eCRM
Learn how to build high-performing email marketing campaigns, from targeting the right audience to email analytics and analysis.
Duration
Approx 8 weeks3 hrs per week
Develop skills to plan, build, and measure successful email marketing campaigns
Email is a powerful tool that allows marketers to reach their target audience directly and build loyalty and engagement. It has the potential to earn your business an impressive return on investment (ROI).
The four courses in this ExpertTrack will give you the skills and knowledge you need to create high-performing email marketing campaigns.
Discover best-practice approaches to email marketing
Over eight weeks, you will learn how to use email marketing effectively throughout the user journey and how to plan a best-practice approach using proven techniques and tools. From goal setting and benchmarking to selecting email service providers, creating engaging emails, A/B testing, measuring performance, and reporting, you’ll gain the practical skills you need to support your business or organisation and grow your expertise in email marketing.
Moreover, you’ll explore the role of electronic customer relationship management (eCRM) and marketing automation and how to use email marketing analytics, measurement, and iteration to improve your email marketing.
Use email service providers to create high-performing campaigns
You’ll explore what it takes to create well-targeted, segmented, and personalised emails that reach your audience at the right time to provide value, get their attention, and drive action.
You’ll also learn about email service providers that offer a wide range of tools and analytics to plan, build, send, and report on email campaigns and find out how to choose the right platform for your business.
Invest in your career by learning in-demand email marketing skills
By the end, you’ll be able to apply a best-practice approach to email marketing. You’ll know how to use email service providers to set effective targeting and manage data, build email designs and templates, and interpret email and analytics reports for ongoing email campaign performance.
Learn from email marketing experts who keep up to date with the latest trends
You’ll learn with industry experts Target Internet, who have more than two decades of experience in planning and implementing digital campaigns for high profile brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros. Lead Educator, Daniel Rowles, is the voice behind the Digital Marketing Podcast and is an award-winning author in the field.
The courses in this ExpertTrack are designed to complement each other, so it’s recommended that you take them in the order presented to develop your knowledge effectively.
Industry statistics
Median base salary
£42,500UK job openings/month
1,966
Key skills you will learn
- Goal setting for campaign success
- How to take a user-centric approach
- How to design engaging emails
- How to select appropriate email service providers
- Email benchmarking
- Carry out A/B testing
- Segmentation and targeting techniques
- Attribution modelling
- Create and interpret email reports for continuous improvement
Learning outcomes
By the end of the ExpertTrack, you’ll be able to...
- Apply a best-practice approach to email marketing
- Create email designs and build email templates
- Interpret email and analytics reports for ongoing email campaign performance
- Identify and use email service providers to set effective targeting and manage data
Experience required
This ExpertTrack is ideal for anyone who would like to build their confidence in email marketing. You don’t need any prior knowledge to join, although any work experience will help contextualise and enhance your learning.
Whether you are a beginner or have some understanding of email marketing in practice, each course is clearly explained in a way that’s suitable for all levels.
Getting started
This ExpertTrack will help anyone who would like to plan, build, and measure effective email marketing to drive their business outcomes.
The courses are suitable for those who want to grow their career in digital marketing, whether new to the field and want to build their knowledge; traditional marketers and communicators who would like to accelerate their digital skills; or more experienced marketers who want to cement their knowledge and learn latest trends.
The content has a global focus and the skills you will learn can be applied to a wide range of marketing roles around the world.
ExpertTrack course overview
Course 1
Email Marketing eCRM: The User Journey
Learn to use email marketing effectively throughout the user journey to drive engagement and deliver objectives.
2 tests
2 weeks
3 hours per week
Course 2
Email Marketing eCRM: Planning and Tactics
Learn to plan and implement proven email marketing best practices to help you make the most of your campaigns.
2 tests
2 weeks
3 hours per week
Course 3
Email Marketing eCRM: CRM and Marketing Automation
Learn how to use advanced email marketing tools such as CRM and marketing automation for effective digital marketing.
2 tests
2 weeks
3 hours per week
Course 4
Email Marketing eCRM: Measurement and Iteration
Discover how to use email service providers and web analytics to improve your email marketing and drive your business objectives.
2 tests
2 weeks
3 hours per week
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
Download a PDF
How ExpertTracks work
Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.
Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.
Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.
Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.
Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.
World-class learning with The Open University
As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.
Established
1969Location
Milton Keynes, UKWorld ranking
Top 510Source: Times Higher Education World University Rankings 2020
This ExpertTrack is in collaboration with Target Internet
Target Internet delivers digital marketing training to the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide.
Meet your instructor
MD TargetInternet.com - helping upskill the world's leading organisations in Digital Marketing & Digital Transformation.
Host of the Digital Marketing Podcast, a global top 20 business podcast.
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