Skip main navigation

New offer! Get 30% off your first 2 months of Unlimited Monthly. Start your subscription for just £35.99 £24.99. New subscribers only. T&Cs apply

Find out more

Unique Competitive Advantage Explained

Your unique competitive advantage makes you unstoppable in the marketplace. Watch Ken Burke explain more.

What makes you unstoppable in the marketplace? That’s the very thing that your unique competitive advantage answers. Crafting your unique competitive advantage gives customers a reason to buy from you, informs your positioning, and drives your business strategy. This overview of unique competitive advantage also includes a look at WOW air and what makes their UCA differentiated, unique, sustainable, and relevant in the market.

This article is from the free online

Crushing your Competition: Competitive Strategies to Make your Business Stand Out

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now