Introduction to LinkedIn Marketing

In this video, we explain the benefits and engagement level of LinkedIn, along with how effective both organic marketing and paid advertising can be. We look at how users can be targeted, and how you can establish your authority and expertise.

Video Overview

LinkedIn is the world’s largest professional social media platform. It is constantly growing and adding new features to keep it engaging and relevant. It’s important to understand how LinkedIn works to be able to get the most out of it.

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Video Timestamps

To ensure you can refer back to the key topics in the future, we have provided a list of the topics below with their timestamp within the video (video timestamp: topic)

0.00: The LinkedIn audience and

00.38: Key milestones

1.22: How LinkedIn maintains engagement through constant development

3.20: The key benefits of LinkedIn, particularly for business-to-business

4.23: How organic reach has improved and the opportunity that this creates

5.54: Advantages and formats for paid advertising

7.39: How to target users

8.30: Establishing your authority and expertise through thought leadership

Additional Resources

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