Course: Survive & Thrive as a Creative Freelancer: A Beginner's Guide

An effective working relationship with clients is a two-way street, but ultimately where money is exchanged for services, one party is an order-giver (the client) and the other is an …

The key to having financial resiliency is to build up a financial cushion. As we’ve established, having money available in your business to cover expenses until you get paid is …

Good marketing is storytelling. Good storytelling is about the audience. If you’re telling a story to young children, you will hopefully not tell it the same way you would tell …

In the previous steps this week we have considered a number of components to finding clients and marketing your creative freelance business. Now we are going to talk about putting …

Some people are really intimidated by marketing. Often marketing people make it sound really complicated, with lots of moving pieces and data to track. It’s true that if you are …

In the previous steps I asked you to think about who your ideal clients are and we also talked about how choosing who you won’t work with is a way …

In the previous step, I outlined 10 steps in setting up a new creative freelance practice. There’s a lot to be done. But here’s the key message – you don’t …

I don’t know about you, but one of my favourite things to do is to wander. When I visit a new city, I often put the map away, walk out …

Thinking about how your business is structured is a big topic. There are quite a few areas where you need to do some consideration about structure and crucially you will …

Every freelancer has their own reasons for pursuing freelancing. Some freelance because they love being their own boss, deciding what projects they want to take on, being able to manage …