You've been invited by Accenture Skills to Succeed and Young Enterprise Scotland to join an online course on FutureLearn

Accenture

Digital Skills: Digital Marketing

Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.

What will you achieve?

By the end of the course, you'll be able to...

  • Describe what digital marketing is
  • Explain why digital marketing is important for businesses
  • Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
  • Explain how the different digital marketing methods can deliver value to businesses
  • Identify the key features that should be included in a digital marketing strategy
  • Describe how businesses can use data to target customers in their digital marketing campaign
  • Explain the benefit and importance of integrating different digital marketing techniques