You've been invited by Accenture Skills to Succeed and Young Enterprise Scotland to join an online course on FutureLearn

Accenture

Digital Skills: Retail

Discover the impact digital technology is having on the retail industry and what it means for customers.

What will you achieve?

By the end of the course, you'll be able to...

  • Describe how digital has created new ways for retailers and customers to connect
  • Describe how digital can help retailers improve customer experience
  • Explain what omni-channel means and understand the new channels digital enables
  • Explain the increasingly important role that digital marketing and social media are playing in retail
  • Describe how digital enables retailers to give their customers a more personalised experience