Product Management

How do companies like Google and Adobe decide which new features to launch for their users? Enter product management. At the intersection of business, design, and technology, product management is about identifying and building products that are viable, feasible, and desired by customers.

On this online course from General Assembly, you’ll learn at your own pace alongside experts in project management. Moving through each phase of the product development cycle, you’ll get the skills and knowledge you need to turn an idea into a fully-fledged, optimised, and future-proof product.

You’ll apply your knowledge in a range of real-world projects, earn a certificate to make your CV stand out, and join a community of 70K+ graduates of General Assembly’s tech skills programmes.

Gain an introduction to product management

The work of a product manager is incredibly varied. It combines research, planning, problem-solving, and evaluation, in collaboration with designers, developers, and users themselves.

You’ll start the programme with an overview of end-to-end product management, covering key processes and technical terms like OKRs, MVPs, roadmaps and product metrics.

You’ll also learn about the different stakeholders you can expect to work with and the kinds of data you will use. This knowledge will provide the foundation for your product management training.

Understand the different phases of the product life cycle

Once you’ve gained an overview of product management processes, you’ll take a closer look at different phases in the product life cycle.

From market research and user testing to prototyping and product evaluation, you’ll develop the understanding you need to guide teams through each phase.

Discover the role of research in product development

Whether the aim is to identify market gaps, target audiences, or product risks, research has a crucial role to play in product development. You’ll undertake a range of research tasks training you to optimise your product for users’ needs.

You’ll learn how to gather user feedback, survey the market, explore competitor behaviour, and summarise your research findings to draw out actionable insights.

Build skills for your product management career

From start to finish, the focus of this programme will be on equipping you with practical skills for your careers. You’ll practise validating hypotheses, communicating with other stakeholders, and acting as a squad leader to drive productivity.

To reinforce what you’ve learned in each unit, you’ll complete hands-on, self-led projects stepping up in complexity as you progress. These will culminate in a final product challenge focusing on an area relating to your particular interests or professional expertise. 

By the end of the programme, you’ll have the tools and training you need to formalise your product management skill set.

How will the skills I gain advance my career?

Taught by industry experts and grounded in cumulative practical assignments, this programme is designed to provide ready-to-use skills for product management careers.

You’ll learn how to undertake research, plan and test a product, use relevant product management technologies, and more. With the industry-recognised qualification you gain at the end of the programme, you’ll impress recruiters all around the world.

Will I earn a certificate?

Yes. When you’ve completed this programme, you’ll receive a signed certificate of completion. You can use your certificate to showcase your new skills to employers and colleagues.

What are my financing options?

General Assembly offers a variety of different financing options, including instalment plans. Many of our short-course students have their tuition costs reimbursed by their employers.

Speak to a member of our team to find out more about your options for financing the programme.