Certificate of Achievement
has completed the following course:
Business Growth: Tackling the Scale-up Challenge
EIT Food and Cartezia
This 5 week course has described a systematic approach to tackle the scale-up challenge, exploring the new data driven perspectives on the commercialisation journey. It has analysed the different approaches currently used to study company behaviour, their limitations and the need for a new approach to understand how companies grow. The course concluded with insights in how to apply the Triple Chasm Model to future propositions.
5 weeks, 5 hours per week
Maarten van der Kamp
Director of Education
EIT Food
Transcript
Learning outcomes
- Summarise classic approaches to scaling along with their limitations
- Summarise the logic behind the new systematic integrated Triple Chasm Model
- Reflect on how to apply the meso-economic vectors to define your commercial strategy
- Apply the modified Technology Readiness and Commercialisation Readiness levels
- Reflect on how to assess the maturity of your proposition
- Explore the external meso-economic vectors including market space, positioning, customer focus and go-to-market variables
- Explore the internal meso-economic vectors including Contingent Technology Deployment, IP Management, Product Definition & Synthesis, Manufacturing & Deployment, Talent, Leadership & Culture and Funding & Investment
- Explore commercialisation strategy and business model development
Syllabus
- Week 1 - Introduction to Scale-up and the new Triple Chasm approach
- Week 2 - Maturity and the Commercialisation Journey
- Week 3 - External meso-economic Considerations (Vectors)
- Week 4 - Internal meso-economic Considerations (Vectors)
- Week 5 - Commercialisation Strategy and Business Models
Issued on 26th January 2021
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.