Certificate of Achievement
has completed the following course:
Digital Copywriting Fundamentals
Chartered Institute of Marketing
This course will boost your organisation’s digital marketing presence by learning how to write engaging, search engine optimised digital content. You will improve your digital copywriting skills with the Chartered Institute of Marketing. Whether you already work in content or are just beginning your career in copywriting, this three-week course will equip you with the skills you need.
3 weeks, 3 hours per week
James Sutton
CIM Director of Training
Chartered Institute of Marketing
Transcript
Learning outcomes
- Describe the different types of digital content
- Develop your ability to write for social media
- Create content for websites and landing pages
- Develop strong CTAs
- How to write for SEO
- Develop email copywriting techniques
Syllabus
- Digital content formats
- How to approach digital copywriting
- Writing for websites and landing pages
- SEO and its role in copywriting
Issued on 16th January 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.